Iodine is commonly used as a dichroic material in polarizing films, while dichroic dyes are employed when high heat resistance is necessary. Direct dyes, which can be applied to poly(vinyl alcohol) (PVA) in an acidic environment, are the most popular; however, their hydrogen bonding interaction with the PVA chain can weaken in high-humidity conditions, leading to a potential change in color value or polarization property. Reactive dyes offer a promising alternative for use in high-humidity environments. In this study, five novel reactive dyes were synthesized and used to prepare dye-based polarizing films. The dichroic ratios, order parameters, and transition moments of the reactive dyes were calculated and compared to those of corresponding direct dyes. Molecular orbital calculations indicated minimal effects on the optical anisotropy of the polarizing films due to the transition moments of the reactive dyes remaining close to their molecular axes. As a result, the dichroic ratios of the polarizing films were mainly dependent on the orientation of the dyes towards their stretching direction, and showed a similar behavior compared to direct dyes. Under high-temperature and high-humidity conditions, the polarizing film using reactive dyes showed superior durability compared to the direct dye-based film.