Point Of Sale Research Articles

Farm characteristics determine why a large share of organically produced wine is not labelled as organic

Abstract Organic agricultural production is increasing globally and is of high policy relevance, particularly in Europe. Various measures incentivize farmers to adopt organic practices, such as direct payments and labelling. We here address a rarely considered aspect of organic production, that not all organic producers in Europe opt for organic labelling for their products at the point of sale. We investigate the discrepancy between organic production and labelling in Swiss viticulture. Out of 115 grapevine growers who adhere to organic principles in production, 43.5% do not use organic labelling when marketing their wines. We find that especially farms using alternative labelling strategies (e.g. for fungus-resistant varieties), smaller farms and farms less specialized in viticulture to be more likely to forgo organic labelling. We draw conclusions for policy and science. For example, our findings show that there may be, for some crops, more organic products on shelves than indicated from sales statistics of organically labelled products. The use of statistics that indicate the share of sales of organic products for specific products and food sales at large may thus be misleading.

Evidence Map of Interventions to Reduce Alcohol ConsumptionMapa de la evidencia sobre intervenciones para reducir el consumo de alcohol

Systematize evidence on the effect of global interventions to reduce the consumption and/or sale of alcoholic beverages. Evidence map based on searches in nine bibliographic databases, including 182 studies of systematic reviews with or without meta-analysis, reviews of interventions, and reviews of reviews. The studies evaluated the effect of interventions grouped into comprehensive sets of actions: communication for behavior change; health-promoting environments; and systemic changes. Two outcomes of interest were considered: reduction in alcohol consumption and reduction in its purchase/sale. A total of 207 associations between different interventions and outcomes were recorded, with emphasis on communication for behavior change (81.64%) and reduction of consumption (98.55%). Most of the associations showed a positive (40.58%), inconclusive (28.99%), or potentially positive (26.57%) effect. The main interventions with positive or potentially positive results were: a government monopoly on the sale of alcoholic beverages, control of the density of points of sale, charging a minimum price per unit, health warnings on alcoholic beverage labels, and multiple integrated interventions. It is hoped that this map will help public policy makers and healthcare professionals adapt experiences to their own contexts, stimulating intersectoral actions to reduce alcohol consumption.

Examining the e-cigarette scenario based on distribution, availability, marketing, and banning: A GIS-Based qualitative study in Bangladesh.

Globally, over 81 million people use e-cigarettes, and the majority of them are young adults. Using e-cigarettes causes different types of adverse health effects both in adults and elderly people. Over time, using e-cigarettes has detrimental consequences on lung function, brain development and numerous other illnesses. This study employed a mixed-methods conducted between June and September 2023, comprising two phases: Geographical Information System (GIS) mapping of available e-cigarette point-of-sale (POS) locations and conducting 15 in-depth interviews (IDIs) with e-cigarette retailers, along with 5 key informant interviews (KIIs) involving tobacco control activists and policy experts. ArcGIS was employed for spatial analysis, creating distribution and type maps, and buffer and multi-buffer ring analyses were conducted to assess proximity to hospitals and academic institutions. Data analysis involved descriptive statistics for GIS mapping and qualitative analysis for interview transcripts, utilizing a priori codebook and thematic analysis. A total of 276 POS were mapped in the entire Dhaka city. About 55 POS were found within 100m distance from academic institutions in Dhaka city, which offers the easy accessibility of young generations to e-cigarettes. The younger generation is becoming the major target for e-cigarettes because of their alluring flavors, appealing looks, and variation in flavors. Sellers have been using different marketing tactics such as postering, offering discounts and using internet marketing on social media. Moreover, they try to convince the customers by saying that e-cigarettes are 'not harmful' or 'less harmful'. However, retailers were mostly taking e-cigarettes from local wholesalers or distributors. Customers buy these products both from in-store and online services. Due to the absence of laws and regulations on e-cigarettes in Bangladesh, the availability, marketing, and selling of e-cigarettes are increasing alarmingly. E-cigarette retail shops are mostly surrounded by academic institutions, and it is expanding. Besides, frequent exposure, easy accessibility, and tactful promotion encourage the younger generations to consume e-cigarettes. The government should take necessary control measures on manufacturing, storage, advertising, promotion, sponsorship, marketing, distribution, sale, import, and export in order to safeguard the health and safety of young and future generations.

Candida species covered from Traditional Cheeses: Characterization of C. albicans Regarding Virulence Factors, Biofilm Formation, Caseinase Activity, Antifungal Resistance and Phylogeny

This study has provided characterization data (carriage of virulence, antifungal resistance, caseinase activity, biofilm-forming ability and genotyping) of Candida albicans isolates and the occurrence of Candida species in traditional cheeses collected from Kayseri, Türkiye. Phenotypic (E-test, Congo red agar and microtiter plate tests) and molecular tests (identification, virulence factors, biofilm-formation, antifungal susceptibility) were carried out. The phylogenetic relatedness of C. albicans isolates was obtained by constructing the PCA dendrogram from the mass spectra data. Of 102 samples, 13 (12.7%) were found to be contaminated with C. albicans, 15 (14.7%), 10 (9.8%) and five (4.9%) were found to be contaminated with C. krusei, C. lusitane and C. paraplosis, respectively. While seven (16.2%) of 43 Candida spp. isolates were obtained from cheese collected from villages, 36 (83.7%) belonged to cheeses collected from traditional retail stores. The carriage rate of C. albicans isolates belonging to virulence factors HSP90 and PLB1 genes was 30.7%. ALST1, ALST3, BCR, ECE, and HWP (virulence and biofilm-associated) genes were harbored by 30.7%, 23%, 38.4%, 53.8%, and 38.4% of the 13 isolates. According to the microplate test, eight (61.5%) of 13 isolates had strong biofilm production. ERG11 and FKS1 (antifungal resistance genes) were found in 46.1% and 23% of 13 isolates, respectively. Due to missense mutations, K128T, E266D and V488I amino acid changes were detected for some isolates regarding azole resistance. As a result of the E-test, of the 13 isolates, one (7.6%) was resistant to flucytosine, four (30.7%) were resistant to caspofungin, and nine (69.2%) were resistant to fluconazole. The PCA analysis clustered the studied isolates into two major clades. C. albicans isolates of traditional cheese collected from villages were grouped in the same cluster. Among the C. albicans isolates from village cheese, there were those obtained from the same dairy milk at different times. Samples from the same sales points produced at different dairy farms were also contaminated with C. albicans. Concerning food safety standards applied from farm to fork, in order to prevent these pathogenic agents from contaminating cheeses, attention to the hygiene conditions of the sale points, conscious personnel, prevention of cross contamination will greatly reduce public health threats in addition to the application of animal health control, milking hygiene, pasteurization parameters in traditional cheese production.

Correlation analysis between urban environment features and crime occurrence based on explainable artificial intelligence techniques

ABSTRACT Crime and urban environments are considered to be closely related. However, there exists no clear understanding of this phenomenon. Therefore, this study analyzes the relationship between various urban environmental variables and crime occurrences and provides insights into the optimal placement of crime prevention facilities by developing a crime prediction map based on a paradigm of the Daegu city. To achieve this, we used 373,387 crime reports from Daegu as dependent variables and 370,000 random points. Independent variables included information such as the point of interest, land use, land cover, floating population, and card sales. The developed crime prediction map created using the model was used to evaluate the adequacy of CCTV installation locations and identify areas requiring new CCTV installations. The performances of various machine-learning models were compared and the XGBoost model (accuracy of 89.7 % and precision of 89.8 %) was selected. Key variables influencing crime report data were identified using the SHAP(SHapley Additive explanation) method. To analyze the spatial explanatory power of the relationship between crime and urban environmental variables, various buffer distances were tested, and a 20 m buffer distance was derived. The results of this study are expected to provide valuable data for crime prevention policies.

Electronic banking on customer gratification of guaranty trust bank in ado-Ekiti

The study examined the effect of electronic banking on customer gratification of GT Bank in Ado-Ekiti. The aim of the study is to determine the effect of mobile banking on customer gratification; evaluated the effect of automated teller machine on customer gratification and examined point of sales on customer gratification. A descriptive survey research design was adopted for the study. The population of the study comprises GT Bank customers in Ado-Ekiti Metropolis. The sample size was 399. Yamane sampling model was employed in this study. Primary data used for the study were gathered through the administration of well-structured questionnaire. Questionnaire was used to elicit information from target respondents. Data gathered were analyzed using regression model. The result showed that mobile banking positively affects customer gratification as it was significant on customer gratification (t=4.096, t=3.224 and t=1.369 at P<0.05), Furthermore, showed that automated teller machine positively affects customer gratification as it was significant on customer gratification (t=6.199, t=-0.467 and t=3.502 at P<0.05) and finally, point of sales positively affect customer gratification as it was significant on customer gratification (t=1.972, t=-5.101 and t=.036 at P<0.05). Thus, concluded that electronic banking positively affects customer gratification particularly in Guarantee Trust Banks in Ado-Ekiti. From the findings, the recommendation was proffered.

Cashless policy and socio-economic development in Aba City Nigeria

The study examined impact of cashless policy on socio-economic development in Aba City. Specifically, the study sought to: examine the impact of automated teller machine (ATM) transaction on living condition in Aba City and determine the impact of Point of sales transaction (POS) transaction on employment generation in Aba City. The research design was descriptive survey research design. Study Area was Aba City, Nigeria. The sample size of 400 respondents was drawn from population of 2.534 million (estimated population 2016) indigenes of Aba City. The sample size of 400 respondents was drawn with Taro Yamane sampling technique. Research questions of the study were answered using mean score and standard deviation. The hypotheses stated were tested using regression analysis. The empirical result of the study showed that automated teller machine (ATM) transaction has significant impact on living condition in Aba City (t-statistic = 6.446; P-value (0.000) < Sig-value (0.05) and Point of sales transaction (POS) transaction has significant impact on employment generation in Aba City (t-statistic = 7.238; P-value (0.000) < Sig-value (0.05). The study recommended that monetary authority of Nigeria (Central Bank of Nigeria) should provide public enlighten education and awareness on the benefits of automated teller machine, point of sales, and internet banking as enhancers of cashless policy in Nigeria.

BRAND DESIGN TO PROMOTE HANDMADE PRODUCTS: AN APPLICATION FOR THE COMPANY VASO DE CASA IN BELÉM/PA

This article addresses the proposal for a brand redesign, packaging creation, and point of sale for a crafts company in Belém-PA. The adopted methodology, based on the approaches of Wheeler (2019), Munari (2008), and Mestriner (2002), played a crucial role in organizing data collection and analysis, providing the necessary basis for the development of the rebranding proposals. After completing the aforementioned phases, the result was the presentation of a proposal with a visual identity that captures the essence of the company, through the creation of a distinctive brand, accompanied by striking packaging that reflects its identity. The point of sale was also presented, incorporating brand elements, innovation, and aiming at consumer satisfaction. Therefore, it is evident that the challenge for the Design professional lies in the ability to adopt a strategic approach to understand the needs of the client and the market, aiming at the creation of innovative and functionally effective solutions.

Factors Driving Consumption Preferences for Fresh Mango and Mango-Based Products in Italy and Brazil

In many European countries the consumption of tropical fruit is constantly growing, and people are increasingly turning to diets rich in fruit and vegetables. In this context, mango is considered a super-food for its nutritional medium-high energy value. Produced mainly in developing countries, tropical fruits animate an interesting international market. Production in Mediterranean countries is also growing and is increasingly requested in European markets. The aim of this work is to investigate the factors that drive the inclination to purchase fresh mango and mango food and drinks in Italy and Brazil in order to observe consumer preferences in the two countries. The personal experiences, motivations and choices of consumers regarding fresh mango and mango-based products were taken into consideration. Through an online survey, a semi-structured questionnaire was administered in Italy and Brazil which led to a total sample of 453 participants. The data were statistically analyzed, and a PLS-SEM model was used to empirically examine the factors influencing the consumption of fresh mango and mango food and drinks. The research hypotheses are all supported. For a comparison between the two countries, a multigroup analysis (PLS-MGA) was performed. In Italy, consumers are attentive to the quality and safety of the fruit; they choose the point of sale where they buy fresh mango or mango foods because they trust the seller to guarantee the fruit’s origin and transformation. In Brazil, new consumer trends are emerging especially in gastronomy; since they are local foods, they are considered safe, sustainable and healthy by consumers. The study addresses a little-explored topic and aims to enrich the debate on consumer orientations, preferences and reasons for buying mango and mango products.

Implementasi ERP Odoo Modul Point of Sale untuk Meningkatkan Operasional Ritel di Toko Ezie

Toko Ezie, a retail business in Nanga Bulik, Lamandau Regency, Central Kalimantan, specializesin selling furniture, household appliances, and bedroom accessories. Established in 2010, TokoEzie still manages its operations manually, particularly in sales recording, inventory management,and financial tracking. This manual system causes problems such as data inconsistency, recordingerrors, and operational inefficiencies. This research aims to analyze the requirements and benefitsof implementing an Enterprise Resource Planning (ERP) system, specifically the Point of Sale(POS) module, to improve Toko Ezie's operational efficiency and effectiveness. This study uses aqualitative descriptive approach with a case study method. Data were collected throughinterviews, observations, and documentation from the owner and staff of Toko Ezie. The researchfindings indicate that the implementation of an Odoo-based ERP system in the POS module willautomate sales processes, monitor stock in real-time, and streamline financial recording. Theintegration between the POS, inventory, and financial modules is expected to minimize manualerrors, improve data accuracy, and optimize customer service. This ERP implementation isanticipated to provide a long-term solution for enhancing the business performance of Toko Ezie.

Mind the gap: from real-world policies to health impact assessment modelling

Abstract When conducting health impact assessments (HIA), researchers often face the challenges of trying to align as closely as possible with policy scenarios. This phase concerns the translation of real-world policies into estimates usable in models. Most of the time, researchers need to address a policy-impact gap between what is needed by the policymakers and what is believed to be reliable data fitted for the model. These mismatches can stem from differences in how exposure and outcomes are studied compared to the policy plan. By looking at a case study of the planned Belgian policy to reduce tobacco selling points, challenges during the pre-modelling phase were identified. The question of what an effect size should be and its importance in the HIA process were considered fundamental for the analysis. In particular, literature on exposure to tobacco sales points differed in outcomes, as it would target proximity to someone’s home, while the policy itself focuses on the reduction of points of sale of a specific store type. Similarly, smoking behaviour can be measured in various ways, such as initiation, cessation, relapse rates, or overall smoking prevalence. The policies’ effect on these various outcomes differed significantly. In this presentation, the discussion will focus on the alignment of the existing literature with the specific details outlined in the policy. We will explore the challenges that arose when existing research criteria and assumptions did not fully match the policy, taking the new Belgian tobacco plan as an example. Lastly, we will highlight the opportunity to set up monitoring systems to evaluate tobacco interventions to extract reliable estimates for HIA and strengthen evidence-based tobacco policies in the future.

Exposure to e-cigarette and heated tobacco product advertisements via digital, traditional media, and points-of-sale: An examination of associations with use intentions and perceived risk among adults in Armenia and Georgia.

E-cigarette and heated tobacco product (HTP) marketing often leverages digital media and points-of-sale (POS) and advertises risk reduction, including in Armenia and Georgia where male cigarette use rates are high. Using 2022 survey data from Armenian and Georgian adults (n=1468, mean age=42.92 years, 51.4% female; and past-month use of e-cigarettes 3.2%, HTPs 2.7%, and cigarettes 31.6%), multivariable linear regression examined 4 outcomes - e-cigarette and HTP use intentions and perceived risk (1=not at all, to 7=extremely) - in relation to past-month e-cigarette or HTP advertisement exposure via digital media, traditional media, and POS, controlling for covariates (country, age, gender, education level, relationship status, children, past-month cigarette and e-cigarette/HTP use). E-cigarette and HTP use intentions were low (mean score=1.47, SD=1.39 each), while perceived risk was high (mean score=5.83, SD=1.6, and mean score=5.87, SD=1.56, respectively). Past-month exposure to e-cigarette and HTP advertisements, respectively, were 12.9% and 11.2% via digital media, 6.1% and 4.8% traditional media, and 22.5% and 21.1% POS. For e-cigarettes, ad exposure via digital media was associated with greater use intentions (β=0.24; 95% CI: 0.03-0.44), ad exposure via traditional media (β= -0.32; 95% CI: -0.55 - -0.09) and POS (β= -0.30; 95% CI: -0.60 - -0.004) was associated with lower risk perceptions. For HTPs, ad exposure via digital media (β=0.35; 95% CI: 0.14-0.56) and POS (β=0.21; 95% CI: 0.04-3.63) was associated with greater use intentions, and ad exposure at POS was associated with lower risk perceptions (β= -0.23; 95% CI: -0.42 - -0.03). Tobacco control efforts should monitor and regulate e-cigarette and HTP marketing, particularly via digital media which may effectively promote use, and via POS which may target and influence risk perceptions.

Implementation of point of sales at Kopi Lentera using agile methods and scrum framework

Implement Point Of Sales (POS) at Kopi Lentera using Agile and Scrum Framework methods to improve transaction efficiency and accuracy and customer service quality. The purpose of this research is to improve efficiency in the transaction process, reduce errors, and improve customer relations by offering more responsive services through the design of a web-based POS system. The Agile method and Scrum Framework are utilized for managing the development process to ensure speed and adaptability to change. The data collection process is carried out by observation, interview, and literature study. Then the implementation of the device will be tested with the System Usability Scale (SUS) conducted on 10 respondents through a questionnaire. The study concludes that applying the agile-scrum method can result in the development of a POS system that meets the needs with a shorter development time. The implementation results show an increase in the efficiency of recording and transactions, as well as improving the quality of customer service.

Mental health and support for rigorous tobacco control strategies in South Australia

IntroductionTobacco endgame strategy includes policies to end the tobacco epidemic. As tobacco smoking prevalence is higher among people with mental health conditions (MHC), understanding the impact of rigorous tobacco control...

The mechanism of the impact of electronic payments technology on the sustainable development goals in Iraq. Realized Arab opportunities for the period (2017-2021)

The research dealt with a conceptual presentation of electronic payment technology, its means, types and characteristics , with an indication of the concept of sustainable development and the United Nations plan to achieve it during the period (2015-2030) , and a review and analysis of the mechanism of the impact of the adoption of electronic payments technology on the sustainable development plan and its objectives , and reference to indicators to measure the infrastructure supporting this technology , and then the research presents these indicators in (Iraq) and some Arab countries (UAE, Qatar and Bahrain) and then presents the development and economic opportunities resulting from the adoption of these technologies as a society and institutions in some countries of the Arab region that have succeeded in moving towards digitizing the sector Payments and comparing them to Iraq until (2021) , and the research reached a set of conclusions, the most important of which was that there are some determinants that work to deploy and expand ATMs and points of sale represented by the ability to meet local demand on the one hand , and the ability to overcome legal and regulatory obstacles to the deployment of these devices on the other hand, and the research also reached a number of recommendations, the most important of which is to encourage and strengthen cooperation between the public and private sectors to provide the financial and technical resources necessary to deploy and operate ATMs and points of sale in various Iraqi regions, and to facilitate and simplify licensing procedures and organize the operation of ATMs and points of sale in various Iraqi regions. ATMs and Points of Sale.

E-cigarette retail outlets in Mexico: a country that bans the sale.

Restrictive e-cigarette policies have not allowed for the characterization of the sale of these tobacco products in the countries where they are implemented. This is because it is believed that there are no stores. However, the use of e-cigarettes persists in these countries. A content analysis of electronic cigarette points of sale through the internet in Mexico was conducted. Cross-sectional study. Structured searches were performed in the Google Maps search engine with the terms "electronic cigarette store" and "vape store" in combination with the name of each state of Mexico, in the period from October 2021 to February 2022. A total of 695 e-cigarette stores were located, of which 481 (69.2%) were physical stores, 207 hybrid stores (29.8%), 4 online stores (0.6%) and 3 (0.4%) vending machines. A total of 316 e-cigarette brands and 578 vape liquid brands were identified. The sales attraction strategy they used the most was free shipping of products (85.8%). Stores used WhatsApp (92.5%), Facebook (86.3%) and Instagram (74.4%) to promote their products. Only 35.1% of stores checked the age of their customers, of which, 95.9% asked if the customer was of legal age and 4.1% asked for the date of birth. In addition, 25.6% of the stores warned about nicotine addiction and 24.2% specifically about the ingredients of the liquids. E-cigarettes are widely available and marketed in a variety of retail outlets in Mexico. The high number of stores, brands of liquids, and e-cigarettes indicates non-compliance with existing regulations. E-cigarette consumption has increased globally, even in countries with restrictive regulations. However, there is limited data on the density and characteristics of vape stores in low- and middle-income countries with restrictive regulations. This study found no significant differences in e-cigarette sales between countries with permissive and restrictive regulations. Therefore, it is suggested that, in addition to establishing restrictive policies on the sale of e-cigarettes, their enforcement should also be monitored. Countries with restrictive measures should regulate Internet sales and promotion of e-cigarettes with greater emphasis.

Research on the Network Communication Strategy of New Energy Vehicle Brand in Xi an China -- Taking NIO as an Example

With the increasing global attention to sustainable development and environmental protection, new energy vehicles have become the main direction of transformation and upgrading of the global automotive industry and green development. As one of the world s largest auto markets, China is also actively promoting the development of the new energy vehicle industry. This project will visit the sales points and service centers of NIO in Xi an market to understand the specific implementation of its network communication strategy. Therefore, this research intends to establish a perceived intention model to analyze the related factors of network communication effect in the light of Technology Acceptance Model (TAM). At the same time, the questionnaire survey method is adopted to collect data on the network communication strategy and consumer feedback of NIO, learn consumers feedback and satisfaction on the network communication strategy of new energy vehicles, provide key market insights, and better understand consumers demands and expectations.

Optimizing point-of-sale services in MEC enabled near field wireless communications using multi-agent reinforcement learning

In the next-generation communication system, near-field communication (NFC) is a key enabler of contactless transactions, including mobile payments, ticketing, and access control. With the growing demand for contactless solutions, NFC technology will play a pivotal role in enabling secure and convenient payment experiences across various sectors. In contrast, Internet of Things (IoT) devices such as phones’ Point of Sale (PoS) constitute limited battery life and finite computational resources that act as a bottleneck to doing the authentication in a minimal amount of time. Because of this, it garnered considerable attention in both academic and industrial realms. To overcome this, in this work we consider the Multiple Mobile Edge Computing (MEC) as an effective solution that provides extensive computation to PoS connected to it. To address the above, this work considers the PoS-enabled multi-MEC network to guarantee NFC communication reliably and effectively. For this, we formulate the joint optimization problem to maximize the probability of successful authentication while minimizing the queueing delay by jointly optimizing the computation and communication resources by utilizing a multi-agent reinforcement learning optimization approach. Through extensive simulations based on real-world scenarios, the effectiveness of the proposed approach was demonstrated. The results demonstrate that adjusting the complexity and learning rates of the model, coupled with strategic allocation of edge resources, significantly increased authentication success rates. Furthermore, the optimal allocation strategy was found to be crucial in reducing latency and improving authentication success by approximately 9.75%, surpassing other approaches. This study highlights the importance of resource management in optimizing MEC systems, paving the way for advancements in establishing secure, efficient, and dependable systems within the Internet of Things framework.

Modeling of Bacillus cereus evolution in pasteurized cow milk locally distributed at point of sale: a case of three companies in Tlemcen region, Algeria

Bacillus cereus is among the most hazardous bacteria that could reduce the shelf life of pasteurized milk and could threaten consumers’ health. These bacteria groups are known for their heat resistance and their ability to produce two types of toxins, diarrheic and emetic. This study aimed to enumerate the B. cereus in raw cow’s milk collected from three companies in the Tlemcen region, then modeled, based on a probabilistic approach, their evolution throughout the process, split into six steps, until the point of sale. At first, the analysis of 242 samples on MYP medium, shows a high prevalence between 92% and 98% of B. cereus with variable concentrations among the three companies. Throughout the storage of milk at refrigeration temperatures (2°C, 4°C and 5°C), no growth of B. cereus was estimated. Otherwise, the pasteurization process reduces the contamination level depending on pasteurization temperature as for company A, the mean concentration decreases from 1.53 log CFU/mL to 1.07 log CFU/mL. In this study, the distribution step at ambient temperature changes significantly the B. cereus concentration to reach a critical concentration during July and August. In conclusion, the quality of raw cow milk must be controlled before reception on the farm and the cold chain must be maintained throughout all process points until consumption.

Attitude and behavior towards chatbots: case of the beauty care industry

Purpose This paper aims to provide a model that expands the technology acceptance model (TAM) by identifying aspects that influence consumers’ attitude and behavioral intention toward chatbots in the beauty care industry. Design/methodology/approach This study is based on an online questionnaire responded by 211 Generation Z individuals from Morocco. Data was collected based on a convenience nonprobability sampling technique, and a partial least squares-structural equation modeling was used to validate the model and test the hypotheses. Findings Perceived ease of use, perceived usefulness and subjective norms are significant influencers of the attitude toward chatbot. Perceived risk was not found to be influencing behavioral intention to use chatbot, and personality does not moderate the relationship between perceived ease of use and attitude. Research limitations/implications This paper provides insights into the motives behind customers’ attitude and behavior toward chatbots in the beauty care industry and can be relied on as a guideline for implementations technology to boost sales and build strong relationship with customers. Practical implications This research provides new insight for retailers on the implementation of chatbots at the point of sale. Marketers and business owners should be aware of the usefulness and ease of use of technology for Generation Z and be able to interact with them on this basis in order to generate increased economic performance and better brand image. Originality/value The model extends the original TAM and introduces two new constructs, subjective norms and perceived risk, in addition to including personality as a moderating factor. The data was gathered from the under-studied region of North Africa.