Abstract
This article addresses the proposal for a brand redesign, packaging creation, and point of sale for a crafts company in Belém-PA. The adopted methodology, based on the approaches of Wheeler (2019), Munari (2008), and Mestriner (2002), played a crucial role in organizing data collection and analysis, providing the necessary basis for the development of the rebranding proposals. After completing the aforementioned phases, the result was the presentation of a proposal with a visual identity that captures the essence of the company, through the creation of a distinctive brand, accompanied by striking packaging that reflects its identity. The point of sale was also presented, incorporating brand elements, innovation, and aiming at consumer satisfaction. Therefore, it is evident that the challenge for the Design professional lies in the ability to adopt a strategic approach to understand the needs of the client and the market, aiming at the creation of innovative and functionally effective solutions.
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