Accurate qualitative and quantitative information on the characteristics of traffic noise exposure in densely populated urban areas is an important prerequisite for reasonable traffic noise control. The primary objective of this study is the development and application of a traffic noise exposure evaluation method based on points of interest (POIs). First, an automatic query arithmetic is used to acquire geospatial information, POIs data, building and network information from the webmap. Second, the attribute matrix of preprocessed POIs for the population is constructed. And the population distribution is obtained by principal component analysis (PCA) of POIs and Gaussian decomposition of demographic data. Then, the modified traffic noise line-source model is applied to calculate the noise distribution considering attenuation among buildings based on measured traffic flow parameters. Finally, with the help of the proposed noise evaluation indicators, and considering the noise function requirements (NFRs, which can be divided into four classes according to different area land-use types), traffic noise evaluation is realized. The proposed method is applied to a typical region with four NFR classes. It is concluded that the characteristics of traffic noise exposure are affected by traffic conditions, buildings, NFR classes and population distribution. And the crowds exposed to noise present aggregation effects, which are usually centered around specific buildings. In addition, POI types which people actives related suffer more serious noise exposure, and exposure is overestimated at low requirement regions without considering crowd distribution of the setting scenario.