This paper is devoted to the study of the argon flow modification in a cold atmospheric pressure plasma jet driven by nanosecond high voltage (HV) pulses, from single to multiple HV shots applications. A schlieren optical bench has been designed in order to visualize the argon flow downstream expansion in quiescent air, for moderate flow rates below 1 standard liter per minute. A coupled approach is used between charge coupled device (CCD) schlieren imaging and intensified CCD (ICCD) plasma plume imaging, both time-resolved. It is shown that the application of only one HV pulse (i.e. single HV shot) is enough to disturb the flow. The disturbed flow exhibits ripple propagation, on a timescale similar to the flow velocity. When operating in double HV shots, the second ionization wave can be used as a probe, to instantly visualize the flow structure any time after the first HV pulse application. For some flow rates, the ripple can increase in amplitude up to the point when it strongly deforms, or even stops, the plasma plume expansion, after which it is entrained by the flow and the plasma plume retrieves its full usual expansion. When a series of HV pulses are applied, the maximal disturbance of the flow is achieved for a certain pulse repetition frequency (PRF), specific of each flow rate. It is associated with ripples alternation in the plasma plume, in a 3D helical-like arrangement. For greater PRF, the ripples progressively vanish, and the flow is clearly less disturbed. Once the ripples have vanished, increasing further the PRF does not change the plasma plume and flow structures. We suggest that the repetitive plasma ignition mechanically forces the flow inside the capillary with consequences on the global flow structure, similarly to a forced backward-facing step flow with actuator.