In 2013, the University Archives, Mona, took over the collection of the Library of the Spoken Word originally housed by the university's Radio Education Unit. The collection dates back to the 1950s. Our Archive Gems feature seeks to showcase some of the gems in this collection.In this issue we present the edited transcript of an address delivered by Franklyn Chappie St Juste at the University of the West Indies, Mona, on 23 April 1999, as the seventh presentation in the Reggae Studies Unit Film Seminar Series.in youR MinD, whAt is it thAt we tALk ABout when we say film, what is it we talk about when we say cinema, what is it we talk about when we talk about the motion picture? . . . The cinema to some people is a little darkened place where they can go and sit in the back row and do things that they wouldn't do in bright light. There are other people who will go into that darkened chamber and use it as an escape route and fantasise. To some people the cinema is a style - a style of presenting a series of events in pictures to an audience or to a group of people that reflects a human condition . . . and to other people . . . those uninitiated, the motion picture is really TV - you sit in front of a little box and you're entertained and at any given moment you can get up and head off to the fridge, the bathroom, or to make a phone call.So what I'm going to do first of all is to put you right on the spot and take me off the spot. I'll just deal a little bit about the history of film in Jamaica because a lot of people have a misconception about what is happening. Film production really started in [19]51 with the establishment of the Jamaica Film Unit by the Government of Jamaica, under the direction of Martin Rennalls, and in actual fact they produced the first feature film . . . an hour-and-fifteenminutes-long film called Too Late. They were using a little technique - a little plot configuration - [comparing] the good with the bad . . . And they used that technique - two brothers, one careful and sensible and the other one reckless, and one make a whole lot of children and the other one just got married and have . . . only two. And that was the first feature film, the first time in Jamaica that we used synchronised sound, which meant that they sync the sound with the picture and you can actually speak and see your lips move in time with the sound. They followed that up with a film on education called Builders of the Nation in which they looked at the problem of teachers at that time - the height of migration to England - and they made this feature film where they wanted to keep the people here to stay in the schools rather than migrate to England and go and get jobs as firemen or bus drivers or something like that, and Builders of the Nation was seeking to sensitise the public and the teachers and to motivate the teachers to some kind of course of action. So those were two major feature productions.And we don't know about them - we forget very quickly - so we started doing a whole lot of films. The Jamaica Film Unit did lots of little films - fifteen minutes, half an hour. They examined the conditions within the society - if it is not teenage pregnancy, it is birth control, family planning . . . motivating farmers to stay on the land instead of going off to England. Again, old programmes that are now resurfacing in the form of RADA and that sort of thing, but way back in '56 and '57, they were doing . . . the same thing - Eat What We Grow and so on . . . long films, trying to motivate people, but they couldn't get a showing in the cinemas. They got one showing and that was it. And because the cinema exhibitors and distributors who were one and the same person felt that it was too long and he couldn't show that long film in the cinema and people wouldn't be interested - I don't know who told him that, but yet still, while he's telling us that he couldn't show a ten-minute reel about the growing of coffee in Jamaica, he was showing a one-hour documentary on Eisenhower's trip to India in addition to the feature programme. …
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