Pleasant Emotions Research Articles

The Impulse Buying Phenomenon: A Comparative Study in Skin Care Purchase At Live Streaming Tiktok Shops Moderating By Gender

This research aims to examine the role of social presence in live streaming TikTok Shop segmented in Indonesia on arousal and pleasure emotion that leads to consumer impulse buying who buy skincare moderated by gender. The data collection method for this research will be using quota sampling by online survey with 300 respondents as a representative sample. The results of this study showed that the role of social presence will positively influence or not positively influence impulse buying from arousal and pleasure emotion and whether the consumer gender will moderate and show any different result. It's not common to focus this study in Indonesia and focus on skincare products consumers while researching the role of social presence in live streaming TikTok Shop toward impulsive buying that are moderated by gender.

How do e-commerce anchors' characteristics influence consumers’ impulse buying? An emotional contagion perspective

Live streaming e-commerce is a novel type of shopping that induces widespread instances of emotional, impulse buying behavior: immediate purchases driven by strong emotional responses. This research aims to provide an in-depth analysis of how the characteristics of anchors in affect consumers' impulse buying from the perspective of emotional contagion. Based on the attitude-behavior-context theoretical framework and the emotional contagion theory, this study builds a research framework, aiming to explore the influence mechanism of anchors' characteristics on the consumers' impulse buying behavior, and further explores how viewer engagement in the live-broadcast room affects consumers' emotional experiences of anchors. In addition, artificial neural networks were used to rank the relative importance of various influencing factors. The findings from analyzing 327 valid questionnaires revealed that the pleasure emotion is the key influencing factor driving consumer impulse buying, which is facilitated by the anchors' similarity, attractiveness, professionalism, and interactivity. The neural network model also confirmed that anchors' attractiveness had the greatest positive influence on consumers' pleasure emotions during the process of triggering consumers' impulse buying, followed by anchors' similarity, professionalism and interactivity. However, further research showed that the negative moderation of viewer engagement could reduce the influence of anchors' similarity (P < 0.1) and attractiveness (P < 0.05) on consumers' pleasure emotions. Thus, e-commerce anchors can guide consumers to resonate emotionally and increase their desire to purchase by displaying personal charm and sharing common interests. Especially in the broadcast room with low viewer engagement, it is necessary to pay attention to the emotional experience of consumers and to increase the viewer's participation through more interaction and guidance.

Effect of a Depression Levels using the DEMATEL Method

Depression can range from mild, moderate, temporary sad episodes to persistent, severe depression. Major depression, also referred to as major depressive disorder, is a more severe kind of depressive disorder called clinical depression. Depression, psychosis, and perinatal or postnatal depression are examples of major depressive disorder types. You could have a light, moderate, or severe sadness diagnosis. If you have any of the following symptoms, your mental health expert may determine that you are depressed: most of the time. In 82 sad patients, reduced hippocampal brain activity was seen according to an fMRI study. Patients who experience negative emotion or depression may have worse cognitive processing due to decreased grey matter and lower functional activity in the hippocampus. In the DSM-IV, severe mental illness (psychotic depression) involves depression, atypical characteristics, decreolization, periodic pattern (seasonal affective disorder), especially postpartum onset. Psychotic depression can occur alone or with psychosis. "At its most basic level, it's what some people have referred to as 'the blues' - the sensation of being unfulfilled in life." When less severe depressive symptoms remain for at least two years, a condition known as chronic depressive disorder, or mild depression, may apply to low-grade depression. A mild but persistent form of depression is called dysthymia. Persistent depression disorder is another name for it. Major depression is occasionally a symptom of this illness. It can be an early sign of depression One of the above clinical conditions (Wilson and many others. Individuals with Alzheimer's disease see a steady decrease in their ability to handle stress. Gartner (1997) put up an intermediary theory for employing individualized music to calm the crowd that takes these components into account. According to the notion, music stimulates the memory of previous events and reveals the prospect of memories connected to pleasant emotions. a calming impact that lessens or calms frantic actions. Failure to mention a depressed mood to one's doctor is relatively typical among Chinese people (Lai &amp; Good 2005; Yeung et al. 2004). Chinese people with depression's views on their health A person with clinically severe depression exhibits a variety of symptoms that affect their performance, including chronic melancholy, a low mood, or a loss of interest in previously enjoyed activities, according to one study that concentrated on their physical symptoms. Yet, a person with clinically severe depression also exhibits a number of additional depressive symptoms that impair their ability to go about their daily lives, such as chronic sorrow, a low mood, or a lack of enthusiasm for tasks they once found enjoyable. DEMATEL (Decision Making Trial and Evaluation Laboratory) They are divided into analysis using the Nonmetal mineral product industry, General equipment manufacturing, Mining and washing of coal, Textile industry, Food manufacturing industry It is the interaction between the factors Visualized and assesses dependent relationships Through the structural model Also deals with identifying important. Depression Levels,Anxiety Levels, Stress Levels, Major depression and Antenatal and postnatal depression. Depression Levels in Depression Levels is got the first rank whereas is the Stress Levels is having the Lowest rank. Depression Levels in Depression Levels is got the first rank whereas is the Stress Levels is having the Lowest rank.

Cultural Influences on Saccadic Patterns in Facial Perception: A Comparative Study of American and Japanese Real and Animated Faces

This study investigated the influence of saccadic eye movements and emotions on real and animated faces to enhance a detailed perception of facial information. Considering the cross-cultural differences in facial features, animated faces also influence visual preferences due to their unique visual appeal. Since there are differences in facial features across cultures, animated faces can also impact visual preferences due to their unique visual appeal. This study involved 60 participants and utilized four stimulus conditions, including real and animated faces from America and Japan. A five-point Likert scale was employed to measure participants’ subjective emotional pleasure and arousal levels, while eye-tracking equipment was used to analyze participants’ saccadic eye movements. The results revealed that, in comparison to Japanese real faces (JT), American real faces (AT) exhibited significantly greater average saccadic distances (AT: 113.03 ± 46.26, JT: 110.78 ± 45.55, p &lt; 0.05). However, there was no statistically significant difference in the average saccadic distance between Japanese and American animated faces (109.88 ± 45.73 and 110.85 ± 45.31, respectively). Additionally, evaluating the mediating role of pleasure and arousal levels among these facial stimuli did not impact saccadic behavior. Our observations suggest that cultural factors wield a pronounced impact on saccadic behavior within real-life scenarios. However, these cultural nuances appear to attenuate in virtual and abstract animated environments. This study’s findings shed new light on the dynamic relationship between saccadic eye movements, emotions, and cultural dimensions, unraveling complexities in facial perception across diverse cultural landscapes. The implications of our research extend to animation, serving as a catalyst for further exploration in this burgeoning field.

The psychological and emotional relief effect of tourism on residents with autism

BackgroundIn the context of rural revitalization, the tourism industry, as an important economic growth point, has been widely concerned. At the same time, as a special group, autistic residents are facing the challenges of psychological and emotional distress and social integration. Therefore, it is of great theoretical and practical significance to explore the development path of the rural tourism industry to alleviate the psychological emotions of autistic residents.Subjects and MethodsThe rural tourism industry provides opportunities for autistic residents to work and social integration. In the tourism service industry, autistic residents can play the role of tour guide, receptionist or handicraft producer. Through the accumulation of work experience, they can improve their self-confidence and social skills, and increase their sense of identity in society, which can help to improve their emotional state and self-feeling.ResultsThrough the analysis of the psychological and emotional relief effect of autistic patients, it is found that the development path of the tourism industry under the background of rural revitalization has an emotional regulation effect on 80.65% of autistic patients. About 22.65% of people with autism showed significant improvement.ConclusionsThe rural tourism industry is characterized by diversity and interaction, which provides rich experience and participation opportunities. By participating in tourism activities, autistic residents can get the opportunity for physical and mental relaxation, emotional pleasure, and social interaction. Elements such as natural environment, cultural landscape and animal proximity in tourism activities provide autistic residents with sensory stimulation and emotional connection and help to improve their emotional state and self-feeling.AcknowledgementResearch on the Development Strategy of Tourism Advertising Media from the Perspective of Rural Revitalization, (No. GHKJ2021-02-103); Study on the reform strategies and path of supplying side of Guangxi tourism industry under the background of global tourism, (No. 2018KY0647).

Impact of prebriefing on emotions in a high-fidelity simulation session: A randomized controlled study.

Medical simulation is associated with intense emotions which influence human behavior. We aim to investigate how prebriefing impacts on learners' emotions during a high-fidelity simulation (HFS) session. This is a prospective randomized controlled study. Participants were randomly allocated to receive a standardized prebriefing (SP group) versus not receiving it (NSP group). Debriefing following the «good judgment» approach, structured in reactions, understanding and summary phases, was used in both groups. In order to assess emotions, we used the circumplex model of affect applying the Affect Grid scale, which was performed prior to prebriefing, following case performance and following debriefing. Debriefing times were also assessed. A total of 128 physicians participate in the study (64 vs. 64). Following case performance, this HFS session was experienced with significantly more pleasant emotions compared to baseline, that were maintained during debriefing (p < 0.01) while alertness increased after case performance diminishing after debriefing (p < 0.01). There were no statistical significant differences between groups. In the NSP group, total debriefing (p = 0.003) and understanding phase (p = 0.002) times were significantly longer. This HFS session was experienced as pleasant with high alertness with no specific emotional impact attributable to prebriefing. Prebriefing leads to a freer flowing debriefing.

The bright side of words: Norms for 9000 Spanish words in seven discrete positive emotions.

In recent years, assumptions about the existence of a single construct of happiness that accounts for all positive emotions have been questioned. Instead, several discrete positive emotions with their own neurobiological and psychological mechanisms have been proposed. Of note, the effects of positive emotions on language processing are not yet properly understood. Here we provide a database for a large set of 9000 Spanish words scored by 3437 participants in the positive emotions of awe, contentment, amusement, excitement, serenity, relief, and pleasure. We also report significant correlations between discrete positive emotions and several affective (e.g., valence, arousal, happiness, negative discrete emotions) and lexico-semantic (e.g., frequency of use, familiarity, concreteness, age of acquisition) characteristics of words. Finally, we analyze differences between words conveying a single emotion ("pure" emotion words) and those denoting more than one emotion ("mixed" emotion words). This study will provide researchers a rich source of information to do research that contributes to expanding the current knowledge on the role of positive emotions in language. The norms are available at https://doi.org/10.6084/m9.figshare.21533571.v2.

Evaluating a Model of Flow and Clutch Optimal Psychological States in Adventure Recreation

Adventure recreation is a growing form of leisure associated with optimal psychological states reported to involve intensely pleasant emotions, optimal functioning, and a sense of achievement or fulfillment. However, much of the research on this topic has primarily focused on singular optimal state models (e.g. flow, peak experience), which have often been developed and refined in traditional sport contexts. This study investigated the potential utility of a multiple optimal state model (i.e. flow and clutch) for understanding optimal psychological states experienced across a range of adventure recreation activities (e.g. rockclimbing, snowboarding, white-water kayaking). Data were collected with 20 participants (mean age = 35.7 years, SD = 10.7) via the Scanlan Collaborative Interview Method. While flow and clutch states were reported to both involve an immersive, present moment focus, flow states were characterized by expanded attentional focus, connection to nature, effortlessness, and intuitive, pleasurable movements, whereas clutch states were characterized by a narrow focus on achieving a difficult outcome and deliberate thinking about bodily movements, followed by a sense of achievement. The findings are used to propose an expanded model of flow and clutch states that identifies the unique antecedents, characteristics, and consequences of flow and clutch optimal states in adventure recreation contexts.

The influence of advertisement humor on new product purchase intention: mediation by emotional arousal and cognitive flexibility

PurposeAdvertisements facilitate certain emotions, subsequently influencing purchase intentions. Humor, as an influential way of information expression, is frequently used in ads to elicit emotions. Drawing upon literature on advertisement humor and new product purchase intention and the theory of planned behavior, the study proposes that humor stimulation in advertisements can affect consumers' new product purchase intentions, in which two process mechanisms, namely, emotional arousal and cognitive flexibility, play a mediating effect.Design/methodology/approachTo test the assertions, the authors conduct three experimental studies. The authors' first study assesses the main effect between advertisement humor and purchase intentions. In the second study, the authors show the mediating effects of emotional pleasure, emotional arousal, and cognitive flexibility on the relationship between advertisement humor and purchase intentions. In the first two experiments, the authors study incremental new products. In the third study, the authors study the same mediating relationships for radically new products.FindingsThis study's results show consumers that watch humorous ads are more likely to choose new products than those who watch non-humorous ads (Study 1); compared with non-humorous ads, humorous ads can enhance emotional arousal, thus promoting cognitive flexibility and making consumers more inclined to choose new products (Study 2 and Study 3). That said, the authors find that these mediation effects are only partial.Originality/valueThis study's results have important implications for firms vying to enhance consumers' new product purchase intentions by deploying humorous ads.

Pleasant emotional feelings follow one of the most basic psychophysical laws (weber's law) as most sensations do.

Emotion episodes may include a conscious aspect of the emotion, namely being aware of our own emotional experience. Despite explosion in research over previous years, it remains unclear how emotions reach awareness and become feelings. Already in 1884, William James argued that emotional feelings resemble ordinary sensations in this respect. Here, using a novel model-based ratio scale of emotion intensity, we provide one of the strongest pieces of evidence supporting James' perceptual theory by showing that emotion awareness obeys one of the most fundamental laws of perception, Weber's law. According to this law, stimulus encoding accuracy decreases with intensity. In this work, we asked participants to provide binary pleasant-versus-unpleasant reports of their experience when watching normed emotion-eliciting pictures (NAPS; Marchewka et al., 2014). The results validate our model's measure of emotion intensity by showing its monotonous relation to picture norms. Most importantly, they show, for the first time, that in humans, pleasant emotion experiences follow Weber's classical psychophysical law-indicating decreased encoding precision with increasing pleasantness. This result supports James' theory, suggesting that (pleasant) emotions reach awareness just as ordinary sensations do. (PsycInfo Database Record (c) 2022 APA, all rights reserved).

Choosing to avoid the positive? Emotion regulation strategy choice in depression.

Individuals with major depressive disorder (MDD) are more likely than nondepressed individuals to use emotion regulation strategies that decrease pleasant emotions (e.g., distraction from positive stimuli) and increase unpleasant emotions (e.g., negative rumination). If such strategies are actively chosen, these choices may partly reflect weaker motivation for pleasant emotions or stronger motivation for unpleasant emotions. Therefore, this investigation tested, for the first time, whether such strategies are actively chosen, even when alternatives are available. In Study 1, using a behavioral task, MDD participants (N = 38) were more likely than healthy controls (N = 39) to choose to use distraction over positive rumination in response to pleasant stimuli, resulting in reductions in pleasant affect. When instructed to choose the strategy that would make them feel better, however, MDD participants did not differ from controls in their strategy choices. In Study 2, using ecological momentary assessments, MDD participants (N = 58) were more likely than controls (N = 62) to use distraction from pleasant emotions and to use negative rumination in daily life. This pattern of strategy use was predicted by stronger motivation for unpleasant emotions among MDD participants, compared to controls. Stronger motivation for unpleasant emotions in daily life also predicted increases in unpleasant affect and decreases in pleasant affect. Findings suggest that compared to nondepressed individuals, people with MDD are more likely to choose emotion regulation strategies that decrease pleasant emotions. (PsycInfo Database Record (c) 2023 APA, all rights reserved).

Does shared positivity make life more meaningful? Perceived positivity resonance is uniquely associated with perceived meaning in life.

Pleasantness and meaningfulness are sometimes seen as opposing pursuits. Yet past research has found that the pursuit of meaning often leads to pleasure. In four longitudinal studies-three observational, one experimental, ranging from 5 weeks to 18 months-we investigated an inverse process, whereby specific kinds of pleasant states can foster a sense of meaning in life. We hypothesized that perceptions of positivity resonance, a form of coexperienced positive affect characterized by mutual care and synchrony, are experienced as particularly meaningful in the moment and, over time, build social resources (e.g., supportive relationships and communities) that foster an enduring sense of meaning in life. Results indicate that perceived positivity resonance is associated with perceived meaning both between- and within-persons, links that emerge independently of overall pleasant emotion and social interaction quantity. Perceived social resources mediate between-persons links, and changes in perceived social resources mediate longitudinal links. Overall, these findings suggest that coexperienced, caring, and synchronous pleasant states may be uniquely suited to cultivating a person's sense that life is meaningful. (PsycInfo Database Record (c) 2023 APA, all rights reserved).

Research on pleasant mood in college English classroom: take Hainan Vocational University of Science and Technology as an example

With the development of society and the process of globalization, English has become one of the globally recognized languages. In higher education English teaching, how to stimulate students' interest and positive emotions, and enhance learning effectiveness, has always been a focus of teachers. Task-based teaching is an effective pedagogical approach that emphasizes tasks as the core element, encourages students to actively participate, and achieves learning objectives through task completion. In task-based teaching, students' emotional experiences and emotional states have a significant impact on learning outcomes. Therefore, this study aims to investigate pleasurable emotions in task-based teaching in college English classrooms, taking Hainan University of Science and Technology as an example, to provide valuable insights for English education teaching practices.

Impacto del prebriefing en las emociones en una sesión de simulación de alta fidelidad: estudio controlado aleatorizado

IntroductionMedical simulation is associated with intense emotions which influence human behavior. We aim to investigate how prebriefing impacts on learnerś emotions during a high-fidelity simulation (HFS) session. MethodsThis is a prospective randomized controlled study. Participants were randomly allocated to receive a standardized prebriefing (SP group) versus not receiving it (NSP group). Debriefing following the «good judgment» approach, structured in reactions, understanding and summary phases, was used in both groups. In order to assess emotions, we used the circumplex model of affect applying the Affect Grid scale, which was performed prior to prebriefing, following case performance and following debriefing. Debriefing times were also assessed. ResultsA total of 128 physicians participate in the study (64 vs. 64). Following case performance, this HFS session was experienced with significantly more pleasant emotions compared to baseline, that were maintained during debriefing (P<0.01) while alertness increased after case performance diminishing after debriefing (P<0.01). There were no statistical significant differences between groups. In the NSP group, total debriefing (P=0.003) and understanding phase (P=0.002) times were significantly longer. ConclusionsThis HFS session was experienced as pleasant with high alertness with no specific emotional impact attributable to prebriefing. Prebriefing leads to a freer flowing debriefing.

Athletes' basic psychological needs and emotions: the role of cognitive reappraisal.

In sport, where high achievements are at stake, athletes often feel pressure and emotions that hinder their performance. Emotion regulation becomes essential for athletes to handle stress, achieve optimal performance, and enhance their overall well-being. To advance both research and practical applications, it is crucial to examine the antecedents of emotion regulation and the impact on emotions and other feelings associated with performance. Specifically, the purpose of this cross-sectional study was to examine the role of athletes' emotion regulation strategies (i.e., cognitive reappraisal and expressive suppression) in the relationship between basic psychological needs satisfaction, emotions, and psychobiosocial experiences. The sample consisted of 424 competitive athletes (246 men and 178 women) involved in individual sports (n = 164; e.g., fencing, gymnastics, martial arts, swimming, and tennis) or team sports (n = 260; e.g., basketball, rugby, soccer, and volleyball), aged 16-36 years (M = 23.08, SD = 7.65). Their competitive experience ranged from 1 to 21 years (M = 9.71, SD = 6.34) at regional (71%), national (18%), or international (11%) level, and they practiced their sport on average 3.74 times a week (SD = 1.73). Participants completed measures of basic needs satisfaction (i.e., competence, autonomy, and relatedness), emotion regulation style, emotions, and psychobiosocial experiences. Structural equation modeling results showed that competence need satisfaction was positively associated with pleasant emotions and psychobiosocial experiences that are perceived as functional for performance, and negatively associated with a maladaptive emotion regulation style (i.e., expressive suppression) and unpleasant emotions. Relatedness need satisfaction was positively related to an adaptive emotion regulation style (i.e., cognitive reappraisal), pleasant emotions, and psychobiosocial experiences, and negatively related to expressive suppression and unpleasant emotions. Finally, mediation analysis showed positive indirect effects from autonomy and relatedness satisfaction to pleasant emotions and psychobiosocial experiences via cognitive reappraisal. Findings suggest that the satisfaction of athletes' basic psychological needs of autonomy and relatedness is related to the experience of pleasant emotions and functional psychobiosocial states when they adopt an adaptive emotion regulation style.

MANEMOS. The Trigger Situations Inventory. Validation of a Measure Helping Relapse Prevention in the Treatment of Alcohol Use Disorders

Background: Relapse Prevention (RP) is a cognitive-behavioral approach that aims to identify situations at high risk of relapse and to support patients with alcohol use disorders (AUDs) in developing coping strategies for the maintenance of desired behavioral changes. Based on this framework, the present study aims to assess and validate the psychometric properties of the MANEMOS, a 24-item inventory of alcohol relapse triggering situations. Methods: The internal consistency and factor structure of the MANEMOS were analyzed in a sample of 313 (27.7% women) in-patients and out-patients, attending alcohol treatment programs in Italian addiction treatment facilities. Results: The results support the internal reliability and validity of the measure. A confirmative factor analysis has revealed the existence of eight distinct dimensions measuring relapse risk situations: namely, Pleasant emotions, Unpleasant emotions, Craving, Conflicts with others, Occasions, Social Pressure, Personal Control, and Physical Discomfort. The patients’ assessment of the riskiness of the situation showed some significant differences depending on gender and on type of treatment received. Conclusions: The findings indicate that MANEMOS is a valid measure for identifying and reflecting on patients’ high relapse-risk situations. This easy and flexible assessment measure may have important implications for prevention and clinical intervention.

Investigating consumer purchase intention in online social media marketing: A case study of Tiktok

Online social media marketing has become a mainstream marketing approach, with huge and rising sales volume. Drawing on the pleasure-arousal-dominance model and flow theory, this study empirically investigates the relationships among perceived value, flow experience, emotional pleasure, and purchase intention by using a questionnaire survey of 257 consumers of Tiktok subordinating to online social media marketing in China. The results indicate that hedonic value and utilitarian value are positively associated with consumer purchase intention, respectively. Emotional pleasure mediates the relationship between perceived value and purchase intention, while flow experience positively moderates the relationships between hedonic value and emotional pleasure and between emotional pleasure and purchase intention. This study extends the online social media marketing literature related to consumer purchase intention. The results provide implications for future research and for operators and marketers.

Exploring global trends and future directions in advertising research: A focus on consumer behavior.

This study aims to select the physiological and neurophysiological studies utilized in advertising and to address the fragmented comprehension of consumers' mental responses to advertising held by marketers and advertisers. To fill the gap, the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework was employed to select relevant articles, and bibliometric analysis was conducted to determine global trends and advancements in advertising and neuromarketing. The study selected and analyzed forty-one papers from the Web of Science (WoS) database from 2009-2020. The results indicated that Spain, particularly the Complutense University of Madrid, was the most productive country and institution, respectively, with 11 and 3 articles. The journal Frontiers in Psychology was the most prolific, with eight articles. The article "Neuromarketing: The New Science of Consumer Behavior" had the most citations (152T.Cs). Additionally, the researchers discovered that the inferior frontal and middle temporal gyri were associated with pleasant and unpleasant emotions, respectively, while the right superior temporal and right middle frontal gyrus was connected to high and low arousal. Furthermore, the right prefrontal cortex (PFC) and left PFC were linked to withdrawal and approach behaviors. In terms of the reward system, the ventral striatum played a critical role, while the orbitofrontal cortex and ventromedial PFC were connected to perception. As far as we know, this is the first paper that focused on the global academic trends and developments of neurophysiological and physiological instruments used in advertising in the new millennium, emphasizing the significance of intrinsic and extrinsic emotional processes, endogenous and exogenous attentional processes, memory, reward, motivational attitude, and perception in advertising campaigns.

Poker Face to Bye Bye in Schools: The Effect of School Administrators' Emotions on Job Satisfaction

This study investigates the effect of school administrators’ emotions of enjoyment, pride, frustration, hopelessness and anxiety about their work and school on job satisfaction. 307 school administrators working in public schools in Turkey participated in the research. In the research, causal comparative and correlational survey model, which are among the quantitative research methods, were used. The data of the study were collected using the "Principal Emotion Inventory" and "Job Satisfaction Scale". Descriptive and evident-based statistics techniques were used in the analysis of the data. As a result of the research, it was determined that the job satisfaction levels of the school principals were higher, as their levels of the pleasant emotions of enjoyment and pride, were higher than their unpleasant emotions of frustration, hopelessness and anxiety. While gender, work and level did not make a significant difference in the job satisfaction levels of school administrators, the pride levels of female school administrators were higher than that of male school administrators. In addition, principals' emotions of anxiety were determined more than vice principals. Suggestions have been developed for practitioners and other researchers considering the results and limitations of the research.

A Fuzzy-Based Emotion Detection Method to Classify the Relevance of Pleasant/Unpleasant Emotions Posted by Users in Reviews of Service Facilities

Many sentiment analysis methods have been proposed recently to evaluate, through the Web, the perceptions of users and their satisfaction with the use of products and services; these approaches have been applied in various fields in which it is necessary to evaluate, for example, the degree of appreciation of a product or a service or political orientations or emotional states following an event or the occurrence of a phenomenon. On the other hand, these methods are based on natural language processing models needed to capture information hidden in comments, which generally require a high computational cost which can affect their performance; for this reason, review-collecting providers prefer to synthetically evaluate user satisfaction by considering a score on a numerical scale entered by users. To overcome this criticality, we propose an emotion detection method based on a light fuzzy-based document classification model to capture the relevance of pleasant and unpleasant emotions expressed by users in their reviews of service facilities. This method is implemented in a geo-computational framework and tested to evaluate the satisfaction of customers of theater venues located in the municipality of Naples (Italy). A fuzzy-based approach is used to classify user satisfaction according to the relevance of the emotional categories of pleasant and unpleasant. We show that our emotion detection method refines service feature pleasure assessments expressed on scales by users in their reviews.