A nearly global coverage of the martian eastern hemisphere, acquired under small phase angles and varying observational geometries conditions, has been produced from 1988 opposition by spectral (0.5-1 μm) imaging data obtained at the Pic du Midi Observatory in France. From this data set, the methodology presented here permits a systematic analysis of martian photometric behavior at a regional scale of 100-300 km in the visible and near-infrared. The quantification of limb-darkening as a function of wavelength and surface albedo gives access in martian regional properties as a function of wavelength and surface albedo and results in the production of visible and near-infrared geometric albedo maps. A linear relation between the limb darkening parameter k and geometric albedo exists in the near infrared. Based on laboratory studies, it suggests a spectral response of particulate type for the martian soil. Conversely, in the visible, the value of k parameter is 0.6 independent of albedo and is consistent with a single scattering photometric behavior in the surface layer. However, the observed change in the martian photometry from single to multiple scattering may be partially due to a large contribution of atmospheric scattering above 0.7 μm. In the absence of a multitemporal dataset analysis, it must be emphasized that the present results are a priori only pertinent to the atmospheric and surface conditions existing on Mars at the time of observation. However, this analysis may contribute to characterize some physical properties, such as surface roughness. In the near-infrared, for bright terrains, k tends to 0.8 and agrees with the presence of very fine particulate materials. Photometry of dark areas is more irregular (0.48 < k < 0.64) and might result from surface roughness heterogeneities. However, a few dark areas reveal that k anomalous values in the range 0.7-0.8 may be caused by the presence of a coating of very fine materials or duricrust. Finally, we evaluate the influence of reflectance geometrical effects on the multispectral and spectroscopic data of the martian surface.