With the promotion of the photovoltaic (PV) industry throughout the county, the scale of rural household PV continues to expand. However, due to the randomness of PV power generation, large-scale household PV grid connection has a serious impact on the safe and stable operation of the distribution network. Based on this background, this paper considers three typical scenarios, including household PV without energy storage, household PV with distributed energy storage, and household PV with centralized energy storage. Then, a calculation model for PV local consumption rate and annual net cost under different scenarios is constructed. Combined with a natural village in Shandong Province, the PV local consumption rate and annual net cost under three scenarios are compared and analyzed, and the potential of energy storage sharing in reducing storage capacity and improving PV local consumption is explored. The results show that configuring energy storage for household PV can significantly improve the power self-balancing capability. When meeting the same PV local consumption, household PV centralized energy storage can achieve smaller energy storage configuration and lower cost compared to household PV distributed energy storage. Finally, suggestions are proposed to further promote the development of household PV energy storage system. The research results can provide reference for improving the local consumption of rural household PV and accelerating the application of household PV energy storage system.