INTRODUCTION Communication becomes one of the most important concepts of the today's world. Now, the successes and failures are made related with the communication and noncommunication. It is an undeniable fact that effective communication has the biggest effect in the big presidential elections and public revolutions sweeping over the governments. The social media has a big role in the concept of communication becoming an issue which gradually gets importance, is analyzed and discussed. The social media which becomes the apple of the communication with the new communication technologies makes possible the usage of the internet environment not only for getting information but also for communicating. Due to the social media environments, every user having internet access has gained privileges such as making activities such as forming, changing, interpreting and evaluating contents in a way which is independent of time and place or even being member to the communities that s/he cannot be informed if internet is not accessible. The phenomenon of socialization which is one of the most important humanitarian characteristics has gained new dimensions due to the social media and has ensured that the internet has become essential for us with the innovations that it has brought to the concepts of time place. Even though the social media is a fairly new concept, it has taken hold of the whole world and has entered to all houses like a virus and amazes people with the power it takes from the people. The incremental growth of the social media like a snow slide has ensured that this environment has attracted attention of all organizations. The firms which cannot get the productivity that they want from the communication activities due to the fact that the target groups have got enough with the advertisements consider the social media as a new rescuer. Also, the firms which cannot find the opportunity to get famous with the high cost communication activities consider their remedy in the social media environments.