Persuasive Research Articles

Communication Competence and Stakeholder Communication as a Dimension of Distinctive Competence in Work Life: A Qualitative Qualitative Research

This study was conducted with the aim of revealing employees' perception of competence and determining which competence domains and sub-components are most associated with competence. Adopting a qualitative research approach, the study was designed using a phenomenological pattern, and research data were collected through an in-depth interview method. The research findings were interpreted based on the responses provided by private sector employees to questions in line with their professional experiences, focusing on their perceptions of professional competence and the types of competencies they highlight as crucial for success in today's competitive business environment. 
 According to the findings, the perception of competence among private sector employees is categorized into three main themes, namely technical/functional, fundamental/managerial, and behavioral/personal, which align with the literature. The most significant research finding obtained within the scope of this study is the participants' emphasis on communication competence as the most crucial type of competence in today's context. Additionally, participants have further delineated sub-themes of communication competence by discussing various types of communication competencies within the realm of work life. Among all participants, 'stakeholder communication' stands out as the most highlighted type of communication competence. Following stakeholder communication is intra-team communication, effective communication skills, persuasive communication, social communication, and empathetic communication. Furthermore, network-focused communication, marketing communication, professional language in communication, listening-persuasion in communication, and trustworthiness in communication emerge as sub-themes highlighted within the overarching theme of communication competence in the work environment.

Osteoarthritis injury and obesity perceptions: can persuasive protective communications impact these key health threats?

The perpetuation of enormous upward osteoarthritis trends despite more than a century of research implies both a need and possible attention to practical self-motivated protective health behaviors that can be disseminated and diffused readily even in the face of a strong belief in the idea that artificial intelligence when combined with surgery and drugs, will prove uniquely helpful. Yet, many aspects of osteoarthritis may be traceable to human behaviors that can arise at any age and may persist to impact osteoarthritis negatively, despite surgery and/or drug administration. At the same time, multiple authors have begun to harness behavioral theories of health in efforts to foster pain reduction and aid function in osteoarthritis at all disease stages, but commonly only to modest avail. Unfortunately, inconsistent with current osteoarthritis studies and predictions of an enormous osteoarthritis burden in the older population, efforts to prevent osteoarthritis are rarely discussed, even though it is established that alone or in combination the significance of injury and excess body weight on the risk and progression of disabling osteoarthritis joint disease is indisputable. Moreover, a wealth of research supports the idea that the degree of osteoarthritis pathology may depend on the supplicant’s efforts to prevent joint macro as well as micro trauma and among the most potent mechanisms here for many reasons is the need to counter excess obesity. This idea is not novel, but is often ignored or addressed inconsistently. In going beyond the self efficacy theory model of individual perceptions about weight control and its association with joint loading and pathology, we propose the thoughtful application of the attributes of the Protection Motivation Theory in this realm warrants attention.

Air travel and persuasive climate communications

This study explores whether air travel attitudes can be changed through persuasive climate change communications. A 3 x 2 experimental design was utilized to test the impact of climate-framed messages on Australian tourists’ attitudes towards leisure air travel. The manipulations were persuasive advertisements framed around attitude functions, containing either central or peripheral message cues. The results indicate that utilitarian and value-expressive messages containing central arguments were most impactful. Climate concern and objective knowledge also served critical roles in message elaboration. Our results indicate that persuasive climate communications are integral in changing air travel attitudes and overcoming moral disengagement. Such messages targeting consumers therefore play an essential role in transitioning to lower carbon mobilities.

Dakwah Pada Anak Berkebutuhan Khusus Dalam Perspektif Komunikasi Terapeutik di Sekolah Luar Biasa (SLB)

Da'wah to children who have special needs (ABK) requires methods, approaches, media and special methods, media and messages are needed. Da'wah is essentially communication between the communicator and the communicant to convey messages and information, so that with this communication the da'wah values can be understood, believed and applied to the mad'u. This research aims to find out and describe methods, media and therapeutic communication messages for fardiyyah da'wah for children with special needs at SLB C Bina Grahita Leles Garut. This research uses interpersonal and self theory. The paradigm used in this research is an interpretive paradigm, while the approach used is an interactional approach. The method in this research uses the phenomenological method. The type of research is qualitative, while the data sources in this research are divided into two, namely primary data sources and secondary data sources. Data collection techniques use observation and interviews. The data analysis procedure uses data reduction, data analysis, and drawing conclusions. Based on the results of data analysis, it is known that da'wah for children with special needs uses therapeutic communication which is carried out at SLB C Bina Grahita Leles Garut through persuasive communication which is carried out continuously and intensively both through verbal and non-verbal communication

Examining the Persuasive Effects of Health Communication in Short Videos: Systematic Review.

The ubiquity of short videos has demonstrated vast potential for health communication. An expansion of research has examined the persuasive effect of health communication in short videos, yet a synthesis of the research is lacking. This paper aims to provide an overview of the literature by examining the persuasive effect of health communication in short videos, offering guidance for researchers and practitioners. In particular, it seeks to address 4 key research questions: What are the characteristics of short videos, samples, and research designs in short video-based health communication literature? What theories underpin the short video-based health communication literature? What are the persuasive effects of health communication in short videos? and What directions should future research in this area take? Following the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) guidelines, an electronic search of 10 databases up to March 10, 2023, generated 4118 results. After the full-text screening, 18 articles met the eligibility criteria. The current research lacks a uniform definition of short videos, demonstrates sample biases in location and education, and adopts limited methodologies. Most studies in this synthesis are theoretically grounded or use theoretical concepts, which are predominantly well examined in persuasion research. Moreover, relevant topics and suitable themes are effective in persuasive health communication outcomes, whereas the impact of diverse narrative techniques remains ambiguous. We recommend that future research extends the definition of short videos beyond time constraints and explores non-Western and less-educated populations. In addition, researchers should consider diverse methods to provide a more comprehensive examination and investigate the impact of audience targeting and narrative techniques in short video health communication. Finally, investigating how the unique aspects of short videos interact with or challenge traditional persuasion theories is essential.

The power of synergy in discourse: Exploring persuasive language in English mass media

Contemporary English-language media discourse exerts a powerful influence over public opinion and attitudes, necessitating an exploration into the nuanced mechanisms of persuasive communication. This study examines the concept of synergistic pragmatic effects, focusing on how the combination of diverse language structures influences the efficacy of persuasive verbal interaction. Using a corpus of British and American newspaper articles and opinion essays, this research adopts a robust functional-linguistic approach. It applies both qualitative and quantitative analyses to dissect language techniques such as metaphor, irony, humor, emotionally charged lexemes, hyperbole, interdiscursive references, and rhetorical questions. The findings highlight the transformative power of expertly utilized synergies in achieving communicative goals and refining message interpretation. The interaction of varied language structures provokes particular cognitive and emotional reactions in audiences, shaping their perception of the presented information. This insight is crucial for discourse producers aiming to resonate with their target audience. Additionally, a heightened awareness of these synergies can make recipients less vulnerable to subtle speech manipulation. The practical implications of this research are most salient in the domain of teaching English as a foreign language for cross-cultural professional communication. By melding elements of functional-linguistic analysis, critical thinking, media literacy, and language proficiency, learners can better identify and counteract speech manipulation in media texts. This study augments the current literature on language's role in media communication, underscoring the need for continued research into the interplay between language, discourse, and persuasion in media.

Strategi Komunikasi Persuasif Guru Dalam Membentuk Karakter Murid TK Raodhatul Atfal Mutiara Hati Makassar

The purpose of this research is to find out how the Teacher's Persuasive Communication Strategy in Shaping Student Character (Descriptive Qualitative Study of Teacher's Persuasive Communication Strategy in Shaping Student Character at Mutiara Hati Kindergarten Makassar. The research method used is qualitative research with a descriptive approach. This research design aims to provide abstract and general answers to questions that arise in basic research, the data collection techniques used are observation, in-depth interviews, and documentation. Data analysis was carried out using Sugiyono's version of Miles and Huberman. In this release, qualitative data analysis activities run interactively and continuously until data saturation is complete. The activities include data reduction, data display, and conclusion drawing. The results showed that the persuasive communication strategies of Mutiara Hati Raodhatul Athfal kindergarten teachers in shaping children are: Interpersonal communication where this communication is quite effective because it is done face to face, which means that the communicator (teacher) and the communicant (student) are face to face. Feedback that occurs is direct feedback. The teacher can immediately know the response given by the student. Second, dyadic communication where this communication is a communication process that takes place between two people face to face,

Development and Validation of the Sources of Research Self-Efficacy Scale

Research self-efficacy is a key component of college students’ career development. This study’s purpose was to develop and begin to construct a validity argument for scores from the Sources of Research Self-Efficacy (SRSE) scale in college students. We explored validity evidence for SRSE scores from 719 undergraduate and graduate students based on test content, response processes, internal structure, relations to related variables, and consequences of testing. We present evidence from our development process for test content and response processes. Our statistical analyses suggest that a 20-item four-factor model is appropriate, with subscales representing Mastery Experiences, Vicarious Experiences, Social Persuasion, and Negative Emotional States. Subscale scores showed good internal consistency and correlated with both global research self-efficacy and research outcome expectancy scores. The SRSE shows promise as a measure of the various learning experiences that lead to students’ research self-efficacy in university settings.

Peran Komunikasi Antar Pribadi Guru dan Anak Dalam Mencegah Kenakalan Remaja di SMA Negeri 2 Binjai

A teacher must also be clever in choosing communication in approaching students (in terms of learning and counseling). In this case, of course interpersonal communication is best used in carrying out this communication. With persuasive and effective interpersonal communication between teachers and students, it is hoped that it will help motivate, mobilize and encourage students to be more active in studying, and can help change a student's behavior, attitude and good thinking patterns. This research method uses a qualitative research approach with a descriptive approach. This research shows that the existence and implementation of face-to-face communication (interpersonal communication) without realizing it will establish good relationships between teachers and students without erasing respect and feelings of respect for the teacher. Students become brave enough to speak up when they have difficulties either regarding their studies or personally, and teachers become able to accept any student complaints regarding lessons and any difficulties they experience.
 Keywords: Role, Interpersonal Communication, Juvenile Delinquency

Tourism Communication Model Based on Local Wisdom on Lombok Island, West Nusa Tenggara

Local wisdom currently has an attractiveness and selling value which is used as a tourism object that tourists want to enjoy. Existing cultural values ​​can bring benefits both socially and economically. Local wisdom that is well packaged through tourism communication can form a Local Branding. This research focuses on local wisdom in several tourist destinations on Lombok Island, West Nusa Tenggara. The method used in this research is descriptive qualitative with direct observation data collection techniques and literature study. The results of this study indicate that an effective tourism communication model used to increase local wisdom is a multi-step communication model, by combining several communication models such as interpersonal, persuasive and mass communication. In order to continue to run effectively, there is a need for sustainable (sustainable) commitment and cooperation between related parties in the tourism sector.

The Influence of Visionary Leadership and Persuasive Communication on Teacher Performance in Schools

This paper discusses the influence of visionary leadership and persuasive communication on teacher performance at the Global Islamic Boarding School, South Kalimantan. Teacher performance is an essential component and needs special attention, considering that teacher performance significantly impacts student learning outcomes. This research uses a quantitative approach, and the sample was taken using a non-probability sampling technique with 40 respondents. The research results show that The t-count value for the visionary leadership variable of 2,764 is greater than the t-table of 2.02439 with a significance level of 0.009 < 0.05. This shows that visionary leadership has a positive effect on teacher performance. (2) The results of data analysis show that the t-count value is 1.203 < t-table 2.02439, with a significant value of 0.237 > 0.05. This states that Ha is rejected and Ho is accepted, meaning that the persuasive communication variable does not positively and significantly affect the teacher performance variable. (3) Based on the results of the F-test, it shows that the F-value is 4,590 > from F table 0.25, and the significant value is 0.018 < 0 .05; this shows that visionary leadership and persuasive communication have a simultaneous effect on teacher performance.

O.1.2-3 Engaging middle aged and older adults to participate in physical activity interventions: a qualitative study into persuasive communication messages

Abstract Purpose Among middle aged and older adults (>50 years) (MAOA) insufficient PA is highly prevalent. Although many PA interventions for MAOA are effective in research settings, the actual impact on public health is often limited, due to low participation when implemented in real-life settings. The issue of low participation in PA interventions is well-documented, but most research so far seems to focus on demographic characteristics as potential explanations, rather than explanations that may lie within the actual communication about the intervention. Therefore, more insight in how persuasive communication can be applied when implementing PA interventions is relevant. This study examines the opinions of MAOA on how communication about PA interventions should be shaped. Methods We conducted 31 semi-structured interviews with MAOA. Recruitment was done by way of convenience sample, within the personal and professional network of the researchers. Thematic analysis was applied by using a-priori defined themes based on the persuasive communication theory of McGuire, i.e. the message, channel, source, receiver and target-behavior. Results Preliminary findings demonstrated that the message content, channel, and source should be aligned with certain demographics of the receiver. For example, the message should focus on social and mental benefits on PA, rather than referring to age-associated limitations or health benefits. In contrast to middle aged adults, the older adults seemed to dislike social media as channel. General practitioners were the preferred source to inform about interventions. Regarding the target behavior, words like “sports” should be avoided in favor of words like ‘being active’. Final results will be available within 3 months. Conclusions By identifying the features that MAOA prefer regarding the message, channel, source, receiver and target behavior of communication about PA intervention, relevant insights about how MAOA can be reached for interventions will be gained. This can contribute to moving beyond merely developing PA interventions that are proven effective in research settings, to implementing such interventions in a way that contributes to reaching sufficient numbers of MOAO to participate in PA interventions, thus substantially contributing to public health. Support/Funding Source This research was funded by ZonMw Implementation network Sports and PA.

KOMUNIKASI PERSUASIF PEMERINTAH DESA DALAM MENGATASI PERNIKAHAN USIA DINI PADA MASYARAKAT DESA PERLABIAN KABUPATEN LABUHANBATU SELATAN

This study focuses on the persuasive communication of the Perlave village government of South Labuhan Batu district, which is committed to early marriage in the local community. The research method used was a qualitative survey, collecting data through interviews with village officials and informants from the community who experienced early marriage. As a result, it was found that the main causes of early marriage in Perlavian villages were promiscuity and personal will. In addition, the Perrabian village government has implemented persuasive communication to overcome early marriage by raising awareness about the dangers of early marriage. These efforts were made to raise public awareness of the ill effects of early marriage and to encourage smarter decisions about marriage. This study provides an overview of the persuasive communication strategies used by the village government to combat early marriage in Perlav village. The results of this study are expected to provide a basis for village governments and related agencies to develop programs to more effectively address early marriage issues in the region.

TEKNIK KOMUNIKASI DA’I DALAM MENCEGAH PERGAULAN BEBAS REMAJA MUSLIM DI KELURAHAN SIJAMBI KOTA TANJUNG BALAI

This research was conducted to find out the da'i's communication techniques in preventing the promiscuity of Muslim youth in the Sijambi sub-district, Tanjungbalai city. This research uses descriptive qualitative research with observation techniques, interviews, and document review studies. The location of this research was carried out in the Sijambi sub-district, Datuk Bandar sub-district, Tanjungbalai city, North Sumatra province with four informants. In this study, it can be concluded that the causes of promiscuity in the Sijambi sub-district are lack of parental attention, having a family that is not harmonious, getting influence from peers, and the influence of social media. Several communication techniques used by preachers to prevent promiscuity are persuasive communication techniques and interpersonal communication such as sharing, venting, or preaching. The obstacle of preachers in spreading preaching about promiscuity in the Sijambi sub-district of Tanjungbalai city is that there are parents who are overprotective, teenagers are less enthusiastic, preachers deliver boring material, and there is often competition between preachers. The solution to this problem is to provide direction to parents, preach with slang or current words, and strengthen relationships between preachers.

Far-right narratives of climate change acceptance and their role in addressing climate skepticism

As research on far-right climate change communication focuses on climate skepticisms, little is known about how the far-right justifies climate acceptance—and what this might mean for environmental education and counter-communication. To initiate a discussion of communicative strategies through which far-right actors might become more accepting of climate mitigation, we, first, reconstruct the narrative structure underlying far-right climate acceptance. Drawing on insights this reconstruction provides and assuming that such acceptance contains lessons for persuasive communication with far-right skeptics, we, second, discuss a number of axioms for counter-communication to be used in environmental education and teaching practice.

Why it is good to communicate the bad: understanding the influence of message framing in persuasive communication on consumer decision-making processes.

One approach to bridging the gap between consumer intentions and behavior is persuasive communication to reinforce their intentions and thereby support their behavior change. Message framing has proven to be a useful, persuasive communication tool. However, message framing is considered more complicated than other types of framing because, in addition to concept-specific elements, it is also strongly influenced by and, in turn, influences emotions. Therefore, it is almost impossible for consumers to verbally express their attitudes, so the challenge is to explain and measure its impact. This research aims to help in this regard by suggesting a theoretical model to understand how message framing is processed from a consumer neuroscience perspective. More precisely, the factors that constitute message framing are systematized and built on a reflective-impulsive model and a neural emotion-cognition framework interpreted to explain the persuasive effects of message framing. A functional magnetic resonance imaging (fMRI) experiment is used to examine the effects of message framing for four different frame types that are hypothesized to affect consumer information processing differently. The results suggest that communication strategies should take into account the valence of the objects and the frame used. The behavioral results partially confirm the assumption that two types of information processing could take place, as suggested by the reflective-impulsive model. At the neural level, using the network perspective, the results show that certain brain regions primarily associated with emotional and cognitive interaction processes are active during processing, depending on the framing of the message. In cases of indirect avoidance value-consistent framing, it may be good to communicate the bad in the appropriate frame to influence information processing.

Strategi Komunikasi Pengurus Dalam Penegakan Disiplin Kepada Santri Di Pondok Pesantren Madrasatul Qur’an Tebuireng Jombang

Communication as something essential is a very important point for all aspects of human life. In communication there is a communication strategy, such as the communication strategy in enforcing discipline in the Islamic boarding school students of Madrasatul Qur'an Tebuireng. This study aims to examine the communication strategies used by administrators in enforcing discipline against Islamic boarding school students Madrasatul Qur'an Tebuireng in Jombang. This study uses a qualitative method with a descriptive approach. Data collection techniques used in this study were interviews, documentation and observation. The results of this study indicate that the management of Madrasatul Qur'an Tebuireng Islamic Boarding School uses several effective communication strategies in enforcing discipline to students. First, they apply persuasive communication by providing clear explanations and building a shared understanding of the importance of discipline in the life of students. Second, administrators use participatory communication by involving students in making decisions regarding disciplinary rules and sanctions. Third, administrators also use positive communication by giving praise and appreciation to students who show a good level of discipline. Keyword: Management Communication Strategy, Santri Discipline

Communication Strategy in Resourced-Based Waste Segregation in Klungkung Subdistrict, Klungkung Regency

Increasing the number of human population, consumerism, and changes in modern activities directly proportional with the number amount of waste. As a tourist destination, Klungkung Regency occupies the second position as the largest waste producer in the Province of Bali and there are still 3,795.83 tons or 11.09% of unmanaged waste to total waste production in Klungkung Regency. Resourced-based waste management is the earliest or upstream handling of household waste which is the key to the success of the next steps. This study aims to analyze: (1) Communication pattern are implemented to change people's behavior; (2) Inhibiting factors of communication strategy; (3) Implications of communication strategy that applicated by local goverment.. This study uses a descriptive research method with a qualitative approach. The research location is in Klungkung District, Klungkung Regency with a focus on Semarapura Kangin Village. Data collection was carried out through observation, interviews, and documentation studies. The theory used as the basis for the analysis is: (1) Persuasive Communication Theory; (2) Attitude Change Theory, (3) Social Judgement Theory; and (4) Diffusion of Innovations Theory.. The findings in this study are: (1) The pattern of communication in the implementation of Tri Hita Karana uses group communication, while in the implementation of laws and regulations it uses patterns of interpersonal communication, group communication, and mass communication; (2) There are 3 (three) factors inhibiting communication, namely technical barriers (limited communication media used), semantic barriers (regional language) and human barriers (perception and time of visit); (3) The implications of a persuasive communication strategy consist of 3 (three) dimensions, namely cognitive, affective, and conative in the form of: increasing public awareness about the negative impacts of waste and the importance of waste segregation, changing attitudes, and changing behavior in sorting waste and becoming a customer of a waste bank. Strict application of real sanctions is needed for people who violate laws and regulations related to waste management and waste segregation according to the types listed in laws and regulations. The local government of Semarapura Kangin is expected to innovate more in reusing waste that is still economically valuable, reuse and recycle organic and inorganic waste through various methods involving the active role of the community, such as: optimizing the use of Waste Recycling Holes (Bang Daus), ecoenzymes, making and the use of organic fertilizers, as well as the development of a waste bank.
 Keywords: Communication Strategy, Communication Pattern, Persuasive, Waste, Resourced-Based Waste Management.

Behind the scenes: A critical discourse analysis of Botswana government power plays on Facebook during two post-millennial state-owned organizational crises

This article examines Facebook posts in Botswana to determine how government public relations (PR) practitioners used language to help protect the reputation of two state-owned agencies during times of crisis. For insufficiently prepared PR practitioners, crises can quickly become complex owing to the proliferation of social media which has dramatically reshaped crisis communication in non-Western, multicultural contexts. While crisis communication has drawn more scholarly interest, the way the Botswana Government use language to maintain power and legitimacy during emergencies represents a fresh case study. We use Critical Discourse Analysis (CDA) in our scrutiny of the Botswana Development Corporation (BDC) crisis of 2011, and the Botswana Railways (BR) crisis of 2019. The analysis reveals a corporate ideology of economic development used as an underlying manipulative and propagandistic form of organized persuasive communication (OPC) strategy aimed at establishing and maintaining power. The article also demonstrates how, via this strategy, the government uses state power to galvanize support and mobilize audiences to rally behind state-owned organizations.

대통령 취임사의 문법적 특징 연구

Objectives The purpose of this paper is to examine how representative grammatical categories (mood, modality and vocative) are selected and used in presidential inaugural addresses. Through this, the purpose is to show that these grammatical elements and discourse purposes are deeply correlated.
 Methods For this purpose, the logogonetic patterns of systemic functional linguistics, a genre-based grammar theory, were utilized as a research method. Logogenetic patterns are a way to visibly show the relevance of grammatical meaning to the text being analyzed by showing the patterns of meaning that are generated as the text unfolds.
 Results Through the above study, we can see that grammatical elements(mood, modality and vocative) embodied in presidential inaugural addresses are selected and used to achieve the goals of understanding and persuasion. First, the declarative and probability are used to give reasons for the speaker's plans or demands. Next, the use of interrogative and vocative in presidential inaugural addresses serves to increase the intimacy between the speaker and the listener. The imperative, obligation, and complex modalities (obligation + probability) are used to require the listener to do something, but they take the form of obligation or complex modalities rather than the imperative in order to reduce the damage to the listener's face caused by the command. The inclination serves to announce the speaker's plans, while also expressing the speaker's commitment to the listener to fulfill those plans.
 Conclusions This study is significant because it is an example of how language use is not isolated from context, but is used within context. In addition, the usage patterns of mood, modality and vocative presented as research results will help understand the linguistic characteristics of presidential inaugural addresses. Furthermore, in expressive education such as speaking and writing in Korean education and Korean education as a foreign language, the meaning and function of mood, modality and vocative are expected to provide teaching and learning content on the use of language in a persuasive communication context. It is also expected to provide learners with interest and internal motivation in learning.