Persuasive Communication Strategies Research Articles

Analysis of utterances about the contagion caused by Aedes aegypti in Brazilian campaigns

There are several diseases transmitted by Aedes aegypti in Brazil. Campaigns run by federal, state and municipal governments and civil society organizations are one way to prevent Aedes aegypti contagion more effectively. The reach and effectiveness of these campaigns can be problematized through the analysis of the utterances they contain. Taking a discursive perspective and adopting the evidential paradigm, nine utterances from such campaigns were analyzed. The goal was to analyze the (persuasive) communication strategies used in Brazilian campaigns to prevent the spread of Aedes aegypti between 2013 and 2018. The analysis revealed discursive markers of authoritarianism and a disconnect between domestic and public spaces. The authoritarian nature is revealed in the use of language that holds citizens individually accountable for any potential non-participation in disease prevention, failing to assure the effective delivery of public health education.

STRATEGI KOMUNIKASI PERSUASIF

The Subuhan Pangkalpinang Bikers Community is a forum for youth or bikers who want to study Islam together and participate in the morning prayer in congregation to enliven the existing mosques by persuading others. This type of research is qualitative description, using data collection techniques, observation, interviews, and documentation. The results showed that the subuhan Pangkalpinang biker community used persuasive communication strategies, namely psychodynamics, socio-cultural and meaning construction. In the psychodynamic strategy, namely through an approach that touches the emotional aspect through Islamic traps, studies, other activities to strengthen friendship, after that the Subuhan biker community provides motivations, understandings in order to influence people's cognitive. As for the socio-cultural strategy, the management of the Subuhan Pangkalpinang biker community utilizes the environment and culture to persuade people to a better and positive direction. In the meaning construction strategy, Subuhan bikers use social media as a forum to convey information related to the activities that have been carried out.

The Leadership Strategy Of Principal Of Madrasah About Insemination Of Socio-Culture Value In Madrasah

This research is inspired by the diversity of students in a number of private Madrasah Aliyah, Central Lampung. By purposive sampling, the researchers took two research locations: MAS Roudlotul Huda Padangratu and MAS Bustanul 'Ulum Jayasakti. The selection of the two locations was based on the fact that the principals of the two madrasahs could be managed well by the diversity of students. This qualitative study aims to determine the leadership role of the madrasah principal in inseminating socio-cultural values ​​in the madrasah. By using documentation, observation, and in-depth interviews with madrasah leaders and several teachers, this study concludes that socio-cultural values ​​are madrasah's efforts to improve student competence through the leadership role of the madrasah principal. Among the leadership strategies of the madrasah head are habituation strategies, exemplary strategies, value internalization strategies, policy strategies (power strategies), and persuasive communication strategies.

STRATEGI KOMUNIKASI PERSUASIF PENYANDANG DISABILITAS TUNAGRAHITA DALAM MENINGKATKAN KEMAMPUAN INTERAKSI SOSIAL (SLB NUR RACHMAN LUBUK ALUNG)

Social interaction is an important thing for students to do in everyday life. However, mentally retarded children experience obstacles in interacting with their environment. SLB Nur Rachman is a school where children with disabilities study in the same class. The social interaction ability of mentally retarded children is able to increase with the help of effective persuasive communication strategies from the teacher. The results of this study found that the teacher's persuasive communication strategy to mentally retarded children in improving social interaction skills was carried out in 3 stages, namely planning, implementation, and evaluation. The first is the planning stage, so that persuasive communication can run according to the objectives, the planning of this communication strategy aims to set goals. media selection. The second is the implementation, the implementation of persuasive communication at SLB Nur Rachman delivering persuasive messages using the AIDDA communication stage model, where there are 5 stages, namely attention, interest, desire, decision, and action. The third is evaluation, at the evaluation stage of the persuasive communication strategy, it will be assessed and searched for whether there are social changes that occur during the persuasive process. In the implementation of communication, there are also supporting factors and inhibiting factors in the teacher's persuasive communication to children with intellectual disabilities.

Rachel Vennya Persuasive Communication Strategy to Improve Her Personal Branding on Instagram

The purpose of this study is to identify the types of persuasive communication strategies used by Rachel Vennya in the content uploaded on her personal Instagram account. Second, to know the characteristics of Personal branding. This research uses a qualitative approach that aims to explore something in depth. This qualitative research contains a literature review, theoretical concepts related to the research problem, namely the problem of using persuasive strategies and personal branding in building personal branding. The results show that Rachel Vennya uses persuasive communication strategies, namely psychodynamic strategies, sociocultural strategies and the meaning constructions. Rachel Vennya has also applied the characteristics of a personal branding, namely uniqueness, relevance, and consistency.

STRATEGI KOMUNIKASI PERSUASIF HUMAS WISATA BAHARI LAMONGAN UNTUK MENARIK MINAT WISATAWAN MELALUI INSTAGRAM @WISATABAHARILAMONGAN

Persuasive communication is one of the studies of communication that is often used to influence other people in various ways about what will be offered. The spread of the Covid-19 outbreak has had an impact on almost all sectors of life in Indonesia. One of the sectors that has experienced the most drastic impact from this pandemic besides the economic and health sectors is the tourism industry. Lamongan Marine Tourism is one of the tourist attractions affected by the pandemic. Currently, Marine Tourism Lamongan is incessantly carrying out various promotions to attract tourists to visit there. For this reason, it is necessary to provide tourist information media that is easily accessible and found in search engines by potential tourists. One of the social media that can be utilized is Instagram. This has been implemented by Wisata Bahari Lamongan Public Relations, which has an account with the name @wisatabaharilamongan. Wisata Bahari Lamongan focuses on persuasive tourism communication activities online by utilizing Instagram. In this study, researchers used a qualitative descriptive research method where data collection techniques were obtained through interviews, observation and documentation. The subjects in this study were the Wisata Bahari Lamongan Public Relations and the Instagram account @wisatabaharilamongan. The technique used in this study is the reward and order technique. The persuasive communication strategy implemented by Wisata Bahari Lamongan's public relations in attracting tourists through Instagram @wisatabaharilamongan is to prioritize existing facilities, provide promos for entrance tickets, giveaways, and special shows during holiday seasons. In this study, it was shown that there was an increase in sales feedback of around 40% -50%, this could be a reference that the persuasive communication was successful.

Dakwah dan Komunikasi Persuasif Tuan Guru di Lombok dalam Penyampaian Pesan Vaksinasi Covid-19

The government of Indonesia has taken some strategies to prevent the spread of Covid-19, one of them is vaccination. In the era of information abundance facilitated by digital media or social media, there is polarization of perceptions and attitudes in the community about the Covid-19 vaccination program policy. Hoaxes and disinformation make people rejection or doubtful about Covid-19 vaccinations. Religious leaders have a significant role in providing explanations and constructing counter-narratives about Covid-19 vaccination. This study aims to explain persuasive communication strategy of the religious leader (“Tuan Guru”) in Lombok with an Islamic da'wah approach. This study is a qualitative research. The method is discourse analysis. The data analyzed from books, scientific journals, news articles and interview transcripts. The results showed that the persuasive da'wah and communication strategy aims to change the beliefs, attitudes and behavior of people who are in latitude of non-commitment groups. This strategy can strengthen discourse or information (as education) for the community, subjective norms and counter-narrative hoaxes about vaccinations on social media. The persuasive da'wah and communication strategy of Tuan Guru in Lombok is carried out through two methods, namely the direct communication method at the recitation forums and creating positive narratives “Ayo Vaksin” in online media and social media.

Strategi Komunikasi Persuasif Lurah Taba Lestari Dalam Meningkatkan Kesadaran Pola Hidup Sehat Di Era New Normal

The purpose of this study is to find out how the image of awareness of the healthy lifestyle of the Taba Lestari village community before a persuasive communication strategy is applied, to find out how the Taba Lestari village head's persuasive communication strategy is to increase awareness of a healthy lifestyle in the new normal era, and to find out how the picture of awareness pattern healthy life of the Taba Lestari village community after the persuasive communication strategy was applied. The theory used in this research is the theory of persuasive communication strategy by Melvin L. Defluer and Sandra J. Ball-Roceach. This study uses qualitative methods with data collection techniques through observation, interviews, and documentation. The results of research that have been carried out in describing the awareness of people's lifestyles before the existence of a persuasive communication strategy, people have implemented a healthy lifestyle, but people are not fully aware of it. In psychodynamic strategies that involve emotional and cognitive factors in society in persuasion. Sociocultural strategies take advantage of environmental factors rather than society. The meaning construction strategy focuses more on providing understanding to persuade by manipulating words and attracting attention without changing a meaning. An illustration of awareness of a healthy lifestyle after the implementation of persuasive strategy communication that is carried out to increase awareness of a healthy lifestyle in the new normal era.

A Communication of Persuasion in the Management of Character Emotions through Hikayat Nakhoda Muda

Emotions play an essential role in human life because emotions affect a large part of life. Emotions are God's gift to humans that will give a variety of reactions, response, and behaviours. Emotions will guide and colour the path of human life. The construction of positive and negative emotions depend on the acceptance and interpretation of the individual towards an event experienced. Positive emotions will lead to positive life and thoughts. On the other hand, negative emotions will lead to an unmanageable life with no emotional control and rowdy behaviour. If a human being is emotionally negative, the individual will have emotional disorder. Emotional disorder needs to be controlled and dealt with promptly without being protracted and prolonged. Communication is one of the steps in dealing with emotional problems. In this case, this study will analyse the persuasive communication strategy in managing character emotions through the Hikayat Nakhoda Muda used as study data. The research also use the Social Judgement Theory to strengthen the arguments of discussion. The results found that the persuasive communication strategy is divided into two: persuasive verbal communication and persuasive non-verbal communication. Therefore, this study proves that the implementation of persuasive communication successfully controls and manages disturbed and unstable emotions.

Enforcement of Criminal Sanctions of Health Quarantine Law Trespasser in Indonesia

WHO stated there was an additional variants of the Corona virus that were more easily transmitted and resistant to vaccines. The Indonesian government required to prevent the entry of these variants into Indonesian territory. This prevention realized by implementing a quarantine policy which guided by Law Number 6 of 2018 on Health Quarantine. However, there is a gap between the number of violations and the low rate of case resolution. One of the causes is people's non-compliance with quarantine provisions after traveling abroad. This contradicted by the purpose of the Health Quarantine Act. This study aims to describe the legality and legal construction of the Health Quarantine Act formulation. This research was a normative juridical by using a statute approach and a conceptual approach. The results of the study indicate that violations of the Health Quarantine Act can be punish in order to provide certainty and law enforcement based on the ultimum remedium principle if they meet the provisions of the Health Quarantine Act. Thus, evaluation of legal content related to juridical consequences, and socialization as a persuasive effort and communication strategy need to be carried out so that transparency of legal consequences can be accepted and obeyed by the community.

Strategi Komunikasi Persuasif Penyidik Tindak Pidana Umum Kepolisian Resor Aceh Tengah Dalam Menginterogasi Para Saksi

The police in handling criminal cases are certainly faced with a choice between legal certainty with justice and expediency. The existence of witnesses in a criminal justice process starting from the stage of investigation, prosecution to trial in court in order to provide information in order to reveal the facts of the occurrence of a crime. The importance of communication is a part that cannot be replaced in writing or otherwise, because communication has functions that include, to inform, namely to provide information given by witnesses to investigators for the completeness of the investigation. The purpose of the study was to determine the persuasive communication strategy of members of the Central Aceh District Police in interrogating witnesses, and to find out what factors hindered the persuasive communication of members of the Central Aceh District Police in interrogating witnesses. This research is a type of qualitative descriptive research, namely research that has descriptive results in the form of words and writings from informants studied by researchers, while the approach used in this study is a descriptive approach where researchers look for facts, phenomena about the communication strategy of district resort police investigators. Aceh is in the process of interrogating a suspect in the crime of burning a house. Sources of data used are primary data obtained directly in the field and secondary data obtained from literature or library materials. The results showed that the communication strategy used by the investigator in the witness interrogation process was in accordance with the established SOP, and the interrogation communication strategy used was persuasive communication and interpersonal communication. Persuasive communication is carried out using clear, firm and straightforward language. In addition to persuasive communication techniques, interpersonal communication techniques are also an option for investigators when interrogating witnesses humanely by respecting human values. The factors that hinder persuasive communication by members of the Aceh Resort Police are in interrogating the witnesses, the statements from witnesses are always different, even seem to change and answering questions from investigators is often convoluted making it difficult for investigators to get information from witnesses, and witnesses are not present in the process of examining witnesses at the investigation stage.

Persuasive Communication Strategy in Supporting Sustainable Tourism Development in the North Bandung Area

This study aims to examine the developers' efforts, the community, and the government in dealing with sustainable tourism areas in the area of North Bandung. This study also seeks to find each institution's communication strategies to find out what kind of procedures can help develop sustainable tourism in the area. Researchers' method is the exploratory method to explore broadly about the causes that influence the occurrence of something. This exploratory research was conducted qualitatively to know the procedures adopted by the parties involved for the continuity of tourism in North Bandung. Causes of disruption of conservation: The natural tourism area in North Bandung is mainly due to the indifference of those who benefit from tourism's short-term benefits. By handling persuasive communication, integrative development emerged and began to be socialized with the community. Persuasive communication is an effective way to integrate agencies on one goal, namely, sustainable tourism development. What primarily drives this compelling communication activity is the existence of cross-sectoral programs carried out by various parties. The results of this study can provide useful information to help improve sustainable tourism programs in an area. This information can help the government, especially regional governments and the ministry of tourism, and the ministry of environment to be followed up concerning programs and human resources in establishing sustainable tourism areas.

Pengabdian Masyarakat Desa Denai Lama: Membangun Kesadaran Peluang Agrowisata di Desa

Community service is an activity that aims to help certain communities in several activities without expecting any kind of imbalance. Agrotourism is a very important asset in contributing to regional income and an arena for creativity to introduce regional characteristics and products. The community should be aware of the potential of the area where they live as a place for agro-tourism. For this reason, it is important for local governments to use persuasive communication as a factor in educating local communities on the potential of villages as agro-tourism sites. This study aims to analyze the persuasive communication strategy carried out by the Denai Lama Village Government, communication barriers in the process of forming an agro-tourism awareness community, and offering persuasive messages and effective communication media that can be designed to form an agro-tourism awareness community. Religious moderation is a conception that can build a tolerant and harmonious attitude in order to strengthen the unity and integrity of the nation. This study uses a qualitative approach to obtain facts from the existing symptoms and seek factual information. The results showed that the main persuasive communication strategy carried out by the government was the formation of the mindset of the local community with the potential for agro-tourism in the area where they lived.

Preparedness and response to covid-19 in Woreta Town, North West Ethiopia

Preparedness and early response are proved to be best solutions for a pandemic situation. Well prepared countries have succeeded in containing the transfer of the disease and minimized its adverse impact. Ethiopia has adopted Covid-19 preparedness and response plan. Its implementation has brought good outcomes. The purpose of this study was to explore deeper in to a grass roots situation. It focused particularly on Covid-19 preparedness and response in Woreta town, Northwest Ethiopia. The study employed a qualitative approach. Data were collected from Covid-19 prevention task force members, health care workers and community members using a semi-structured interview. The data collection was conducted from September to October 2020. A framework approach and open code 4.02 software were used in the analysis. The results showed that various structures, including a Covid-19 task force, are created to take preparatory and response measures in the area. As the enforcement of preventive measures is declining, residents continue to be less engaged in their practice of Covid-19 instructions. Generally, the preparedness and response were low in health facilities and in the community. Thus, the local government has to strengthen a persistent and well-informed risk communication by broadening its social base. The existing politicization, rumor, denial and suspicion associated to COVID-19 can only be addresses by implementing a transparent and persuasive communication strategy. The health workers need to renew their effort to transmit health messages. The task force has to consider the pandemic as a strategic problem rather than a short time issue. So, it has to develop a plan to guide its activity. It also need to strengthen its partnership to better enforce preventive guidelines. On the other hand, community members shall not be deceived by the coming of COVID-19 vaccines. Rather they have to focus on prevention mechanisms.

Changes in Attitudes of the Young Generation in Persuasive Communication "Berani Hijrah" Community

This study aims to change attitudes of the Young Generation in Persuasive Communication Community. This research on the Persuasive Communication Strategy of the Dare to Hijrah Community in Enhancing the Hijrah Spirit of the Young Generation was conducted at the Nurul Iman Mosque, Limau Manis Village, Tanjung Morawa. The location was chosen because this mosque is a public gathering and is used as a place for regular recitations by this community. The research method used is qualitative research, the most important sampling procedure is how to determine key informants or social situations that are full of information according to the research focus. The selection of resource persons in naturalist qualitative aims to optimize the scope and information needed. Resource persons are selected in the context of the research, through selected cases according to the focus and data needed to be analyzed. Informants in this study came from several categories. The process of attracting the attention of the younger generation in persuasive communication of the Berani Hijrah Community is the first by determining the goals and targets to be addressed, after that it will consider how the psychology of the young generation is at the exact target, which is like following the times that are trending among young people, after it included it in the theme of the study so that it easily attracted the attention of the younger generation to attend. Second, by inviting famous clerics who are going viral, this will have a huge impact on the wider community because it will be very easy to bring in the masses if they bring in people who are more famous. Third, use media that is widely used by the younger generation.

White Lie of Persuasive Communication

The following is a personal manifesto of the state of 21st-century rhetoric. Rhetoric is so intrinsically bound into all aspects of life and all communication environments that it appears inevitable to communicate by using some form of rhetoric. Though, the ethical nature of rhetoric comes into question when we consider the ways rhetoric might be used for good and for evil. This article explores the ethical state of rhetoric today — what it should or shouldn't be, where rhetoric went right and where rhetoric may have gone wrong, and if the current rhetorical state is our reality, our dream, or our nightmare. First, by establishing rhetoric as a persuasive communication strategy that can be easily learned and both innocently and connivingly used, this article then explores if or how rhetoric can be used in "right" and/or "wrong" ways, and what this means for the present and future state of rhetoric. This article was written as an end of term paper in a classical and modern rhetoric course.

Jogja Digital Valley’s persuasive communication strategy in improving the potential of digital creative industry in Yogyakarta

Pemanfaatan teknologi digital saat ini bukan hal baru lagi. Tidak hanya sebagai sarana komunikasi tetapi juga untuk mendukung perkembangan industri kreatif di Indonesia, sehingga muncul istilah industri kreatif digital. Industri kreatif digital adalah pemanfaatan kreativitas dan keterampilan individu dalam menciptakan kesejahteraan dan lapangan kerja dengan memanfaatkan teknologi digital. Dengan berkembangnya industri kreatif digital, banyak perusahaan yang berlomba-lomba mengoptimalkan potensi industri kreatif digital sebagai tujuannya. Salah satunya TELKOM yang mendirikan Jogja Digital Valley sebagai fasilitator perkembangan industri kreatif digital di Yogyakarta. Oleh karena itu, harus ada strategi komunikasi yang persuasif dalam mencapai tujuan tersebut. Selanjutnya,Penelitian kualitatif ini mengungkap fenomena yang terjadi secara mendalam dan diperkuat dengan studi kasus. Pengumpulan data dilakukan melalui observasi, wawancara mendalam, dan dokumentasi. Analisis data dilakukan dengan sistem pengisian dimana data digabungkan dengan teori-teori yang ada kemudian divalidasi melalui triangulasi dengan pengecekan data dari berbagai sumber.Tujuan penelitian ini adalah untuk mengetahui strategi komunikasi persuasif yang dilakukan Jogja Digital Valley dalam meningkatkan potensi industri kreatif digital di Yogyakarta. Berdasarkan hasil penelitian, Jogja Digital Valley menerapkan strategi komunikasi persuasif dengan menggunakan elemen AIDDA. Dalam strategi komunikasi persuasif, salah satunya dengan melaksanakan beberapa program yang target audiensnya adalah para pelaku industri kreatif digital dengan memanfaatkan media. Hasil penelitian menunjukkan bahwa Jogja Digital Valley menerapkan strategi komunikasi persuasif yang efektif untuk meningkatkan potensi industri kreatif digital di Yogyakarta.

Impact of Visual Exposure to Personal Oral Condition on Tobacco Abstinence Intent

The association between tobacco consumption and oral cancer has been scientifically proven by studies across the globe. The health communication related to this has been intense and wide. Yet, its impact on this health risk behaviour appears to be suboptimal. One of the reasons could be the lack of power in the communication. When the communication is designed with an element of personal relevance, the threat appraisal is likely to be invoked, which in turn leads to motivating the person towards abstinence. Tobacco abstinence intent is influenced by multiple factors. Pictorial pack warnings are generic and may lead to avoidance of exposure to the warning. However, brief exposure to personal oral condition as against the generic pack warnings, could serve as an adjunct to persuasive communication strategies to enhance abstinence intent. The impact of exposure to personal oral condition on tobacco abstinence intent was studied on patients visiting a tertiary dental hospital in New Delhi, India. Results indicated that 35% of users were unaware of the risks and 77% did not practice oral self-examination. A close association between the exposure to pictures of one’s own mouth and the intent to quit tobacco consumption was observed. About 85% individuals expressed abstinence intent, immediate post-test. Change in the policy of pictorial warnings and public health education on tobacco consumption are discussed. Self-oral examination, particularly by tobacco users is recommended as an adjunct.

It’s Time to Do News Again

AbstractThe study analyses the RT USA show “The News with Rick Sanchez” to identify persuasive and manipulative communication strategies realised by the host’s integration of speech and co-speech gestures.What cognitive systems, conceptual processes and schemas does the speaker employ to construct and communicate viewpoint? What linguistic and gestural units enable certain viewpoint construction? What role does social context play in the interpretation of these units?After a quantitative overview of the use of body-directed and related outward-directed gestures in 180 minutes of RT recordings, the study offers a fine-grained qualitative analysis of viewpoint construction behind four situations from these RT data. It develops an advanced cognitive-linguistic approach anchored in conceptual blending (Fauconnier and Turner 2002) and the cognitive system of force dynamics (Talmy 1988, 2000). The study argues that this approach is successful in revealing speech-gesture integrations as triggering viewpoint blending for the purpose of manipulation and is useful for transferring manual qualitative analysis to analysis at scale.

Personal Stories Can Shift Climate Change Beliefs and Risk Perceptions: The Mediating Role of Emotion

Sharing personal stories of how climate change is already harming people is a promising communication strategy to engage diverse and even skeptical audiences. Using two experiments, we test the effects of a radio story on the climate change beliefs and risk perceptions of political moderates and conservatives. The radio story, which aired on hundreds of stations across the U.S., is a North Carolina sportsman’s personal account of how climate change has already affected the places he loves. Both experiments found positive effects on global warming beliefs and risk perceptions. Additionally, Study 2 found these effects were mediated by emotional reactions of worry and compassion. These studies suggest personal stories can be a persuasive communication strategy.