Perspective Of University Students Research Articles

The Role of Brand Loyalty in The Relationship Between Marketing Through Social Media to Purchase Intentions of Cosmetic Products: The Perspective of Female College Students in Makassar City, Indonesia

Female College Students are a interesting market for the cosmetic industry in marketing their products. This study aims to identify the effect of social media marketing activity on the purchase intention of cosmetic through brand loyalty. The respondents of this study were female university students in Makassar City, South Sulawesi Province, Indonesia, who were followers of cosmetic brand social media accounts. The research hypothesis was analysed using Structural Equation Modelling using SPSS_AMOS 23 program. The results based on 288 samples showed that social media marketing directly had a significant effect on cosmetic brand loyalty, brand loyalty directly had a significant impact on purchase intentions of cosmetic products, marketing through Social media does not have a substantial effect on the purchase intention of cosmetic products, marketing through social media has a significant impact on the purchase intention of cosmetic products through brand loyalty. These results indicate that although marketing through social media does not substantially impact female college students' purchase intentions, this effect will be significantly mediated by loyalty to cosmetic brands. Therefore, brand loyalty needs to be appropriately managed to increase the purchase intention of cosmetic products among female college students in Makassar City, Indonesia.

A contemporary view of civic leadership: Understanding college student perspectives and addressing barriers of service and engagement.

Civic leadership programming can be found across the United States and allows individuals the opportunity to gain skills focused on engaging their local community, creating space for change and impact to occur, and developing civic agency, a practice of working together across differences. This work describes civic leadership understanding, an examination of Generation Z characteristics, and provides a description of the Civic Leadership Academy at one university. The results of a 3-year longitudinal series of phenomenological focus groups identify student-derived themes that set a definition of civic leadership: catalyst of social awareness and change, bridging people and passions, and developing a culture of service. In addition, they identify barriers to service and provide strategies to challenge these barriers through curricular and co-curricular programs.

Students' Perspective on Freedom of Expression and Hate Speech in Albanian Universities

This article presents an analysis of the perspective of university students in Albania toward freedom of expression and hate speech within the academic environment. This study confidently investigates Albanian university students’ attitudes and perceptions towards freedom of expression, its significance in academic institutions, and its relationship with principles of equality and non-discrimination. Based on survey data collected from 622 participants, the study examines student’s attitudes toward the freedom of expression and hate speech. Study results strongly support previous research that highlights the significance of freedom of expression for young people in high educational institutions. The high level of participant agreement on the importance of freedom of expression in this study provides further evidence of the universal recognition of this fundamental right. The study contributes valuable insights to the discourse on freedom of expression and its implications for fostering inclusive and respectful academic environments in Albania. Received: 20 February 2024 / Accepted: 30 April 2024 / Published: 5 May 2024

University students’ perspectives on online English language learning: Implications for Ecuadorian educators

Online education has mainly been at the core of discussions after Latin America’s Covid-19 sanitary crisis started in March 2020. Teachers and institutions have explored different ways to face what is now called “the new normal”. This study aims to identify the perspectives of Ecuadorian university students on online English language learning in order to inform the design of strategies that allow improvements in the teaching process. This quantitative study was carried out at a university in Ecuador and encompassed 4.936 participants from different majors. An online questionnaire was administered for data collection and analyzed through the application of neural networks. The results showed that students perceive learning English online positively and that their greatest strengths are in listening and writing, while their difficulties lie in developing their reading and speaking abilities. This suggests that more attention should be given to the development of reading and speaking strategies in an attempt to fill the gap that students indicated while answering the questionnaire. Some directions in that regard are given in the conclusion.

Challenges in Group Work from the Perspective of College Students

Challenges in Group Work from the Perspective of College Students

Teaching writing courses in a virtual environment: Exploring the perspectives of EFL university students

Teaching writing courses in a virtual environment: Exploring the perspectives of EFL university students

How would you describe a mentally healthy college student based on Chinese culture? A qualitative research from the perspective of college students

BackgroundPromoting college students’ mental health remains a significant concern, necessitating a clear understanding of what constitutes good mental health. Variations in the conceptualizations of mental health across cultures, typically derived from academic and authoritative perspectives, have overlooked insights from laypeople. This study aims to investigate the characteristics of mentally healthy college students within Chinese cultural contexts, emphasizing perspectives provided by college students themselves.MethodsUndergraduates with self-reported mental health scores ≥ 7 were randomly selected for in-depth interviews. The sample (N = 17, 59% female) had a mean age of 20.82 ± 1.33 years and represented diverse regions, backgrounds, and academic fields. Thematic analysis was used in the analysis of the qualitative data, involving initial coding to identify 168 manifestations of mental health among college students, followed by categorizing them into 18 characteristics through focused coding. These characteristics were then organized into five themes via core coding. The Delphi method was utilized to validate the themes with 3 experts, ensuring the trustworthiness of the final findings.ResultsEighteen characteristics of mentally healthy college students emerged from the interviews, categorized into 5 themes: (1)Value Pursuit (i.e. Having a sense of responsibility and mission and being willing to dedicate oneself to the country at any time.); (2)Life Attitude (i.e. Staying positive and having the ability and quality to cope with hardships.); (3)Interpersonal Ideals (i.e., Showing filial respect to parents appropriately.); (4)Behavior Ability(i.e., Studying diligently and learning well.); and (5)Self-cultivation (i.e., Possessing good qualities advocated by Confucianism, Buddhism, and Taoism coexist harmoniously.). Most of these characteristics directly reflect traditional Chinese culture or culture that has changed with the times. At the same time, some are a reflection of modern Chinese new culture.ConclusionsOn the whole, the characteristics of mentally healthy college students are diverse and with rich connotations, focusing on the individual’s relationship with the country, family, and others, and are good expressions of Chinese cultural features, such as the balance of Yin and Yang, the coexistence of Confucianism, Buddhism, and Taoism, and highlight moral attributes. In essence, these traits hold profound importance in advancing the mental health of Chinese college students.

Assessing the China Threat: Perspectives of University Students in Jakarta on the South China Sea Dispute and the Belt and Road Initiative

Assessing the China Threat: Perspectives of University Students in Jakarta on the South China Sea Dispute and the Belt and Road Initiative

Exploring the Impact of College Students' Future Time Insights on Career Decision-making Difficulties: A Big Data Technology-based Approach

Career decision-making difficulty is an important factor affecting the smooth employment of college students. Big data technology provides college students with more comprehensive, accurate and personalized career decision support, which helps them make more informed career choices and maximize their personal career development. Previous studies have shown that the Internet and digitization have significant information effect, which have important influence on the improvement of future time insight and career decision-making difficulties. Under the background of digitization, to explore the relationship between future time perspective and career decision-making difficulties of college students based on the Socioemotional Selectivity Theory, and to investigate the role of self-efficacy. 1092 college students were investigated by using the Scales. The result shows that the future time perspective predicts college students’ career decision-making difficulties negatively; Self-efficacy plays a mediation role between future time perspective and career decision-making difficulties. The research reveals the mechanism of future time perspective on college students’ career decision-making difficulties.

Improving English Teaching Strategies From the Perspective of College Students' Mental Health

Implementing mental health education (MHE) in schools is vital for students' psychological well-being. Subject infiltration integrates psychological factors into subject learning, promoting healthy development. However, English learning can introduce issues like self-confidence and language anxiety. Early identification of mental health problems (MHP) is crucial. This study, rooted in humanistic psychology and constructivism, explores affective factors, strategies, teaching, and English listening. The algorithm, based on the DeepPsy model, shows promise, identifying 75% of students with MHP. This research aids universities in offering timely support to high-risk students, minimizing long-term harm. The algorithm contributes to a healthier learning environment by enhancing English teaching and addressing mental health issues early.

The Importance of Soft Skills for Academic Performance and Career Development—From the Perspective of University Students

In the present era, the importance of soft skills as a crucial element for personal and professional success is widely acknowledged. When hiring new employees, these soft skills are highly valued by employers. However, many students are unaware of the crucial role those soft skills play in their education and career success, hindering their progress in developing these skills. This study aims to assess students’ perceptions of the importance of soft skills for academic performance and career development. A questionnaire-based online survey was conducted, involving 968 undergraduate students from eight universities in Vietnam, to gather data. The findings showed that most respondents recognized the significance of soft skills in fostering positive relationships, career advancement, and securing desirable employment. However, students did not believe that these skills had a substantial impact on their academic performance. Communication, teamwork, collaboration, and time management skills were identified as the most critical soft skills for enhancing academic performance, while teamwork, collaboration, leadership, and problem-solving skills were considered pivotal for career development. Moreover, a significant portion of students perceived their soft skills level to be below the desired threshold, showing more confidence in skills they considered to be more important. Similarly, students tended to prioritize the development of soft skills that they perceived as essential to their personal goals.

Research on Financing Dilemma and Strategy of College Students' Entrepreneurial Enterprises

With the rapid development of China's economy, China is actively promoting the development of college students' innovation and entrepreneurship. As an important force, college students' entrepreneurship is of great significance for promoting economic transformation and upgrading and training young talents. At present, college students' entrepreneurial enterprises are facing serious financing difficulties. Although the government, universities and all sectors of society have issued a series of support policies, there are still many problems in the financing of college students' entrepreneurial enterprises. Therefore, from the perspective of college students' start-up companies, this paper discusses their financial problems and corresponding solutions, and encourages these entrepreneurial students to make rational fundraising decisions based on their own operational conditions, so as to reduce the burden of their companies in raising funds, and at the same time, it can bring certain reference value to more college students' entrepreneurs in the future.

Understanding Cambodian Provincial University Students’ Perspectives on Cambodia’s Vision to Become a Knowledge-Based Society

This study examines the perspectives of Cambodian provincial university students about Cambodia’s vision to transform itself into a knowledge-based society. The study employed a qualitative approach to gather data to answer three research questions. Based on in-depth interviews with 21 university students from three provinces, including Battambang, Siem Reap, and Svay Rieng, it was found that Cambodian university students had a superficial understanding of the term knowledge-based society. They were ambivalent, expressing both optimism and pessimism, when it came to Cambodian universities’ contributions to supporting Cambodia’s development into a knowledge society. The study also revealed a number of challenges facing university students in provincial Cambodia, such as limited access to educational resources and opportunities, inadequate opportunities for gaining practical knowledge and skills needed for the job market, and other issues of various nature. The study sheds light on how Cambodian university students perceive Cambodia’s aspirations for becoming a knowledge-based society and has implications for policy, practice, and future research.

A Qualitative Exploration of Acceptance of a Conversational Chatbot as a Tool for Mental Health Support among University Students in Sudan

Background: Sudan’s political and economic challenges have increased mental health issues among university students, but access to mental healthcare is limited. Digital health interventions, such as chatbots, could provide a potential solution to inadequate care. This study aimed to evaluate the level of acceptance of a mental health chatbot prototype among university students in Khartoum, Sudan. Materials and Methods: This qualitative study investigated the perspectives of university students regarding a mental health chatbot prototype designed specifically for this research and deployed on Telegram. Twenty participants aged 18+, owning smartphones, and not receiving mental health treatment tested the prototype. Data was collected through individual, face-to-face, in-depth, semi-structured interviews. The data was analysed using both deductive and inductive content analysis methods. Results: Most of the participants acknowledged the importance of mental health but felt that it was an overlooked issue in Sudan. Participants considered the chatbot to be a unique and innovative concept, offering valuable features. They viewed the chatbot as a user-friendly and accessible tool, with advantages such as convenience, anonymity, and accessibility, and potential cost and time savings. However, most participants agreed that the chatbot has many limitations and should not be seen as a substitute for seeing a doctor or therapist. Conclusion: The mental health chatbot was viewed positively by participants in the study. Chatbots can be promising tools for providing accessible and confidential mental health support for university students in countries like Sudan. Long-term studies are required to assess chatbot’s mental health benefits and risks. Keywords: mental health, chatbots, university students, Sudan, young adults

PINOYLISH: THE AWARENESS AND NOTIONS OF UNIVERSITY STUDENTS IN NORTHERN LUZON

Pinoylish (Philippine English) has made a mark in the literature, although research on the perspectives of university students on Pinoylish is still scarce. As a result, a sequential explanatory mixed-methods design was undertaken to investigate the awareness and notions of 761 university students in Northern Luzon, Philippines. The results revealed that university students were not oblivious; however, they were marginally aware of the meanings, features, and uses of Pinoylish, implying that they do not possess a complete understanding of this variety of English. This study also unveiled that university students disagreed on negative notions while agreeing on positive notions of Pinoylish; this consensus can be interpreted as a positive attitude toward Pinoylish. Drawing on the findings, this study has implications for the pluricentric model of English Language Teaching (ELT) and suggests possible research trajectories.

TICCAD utilizadas por el profesorado universitario en pospandemia: perspectiva del estudiantado

The objective of the research was to identify the perspectives of university students on the use of information, communication and knowledge and digital learning technologies (TICCAD) in the post-pandemic by teachers. It is a qualitative study with a phenomenological approach, 41 students from two universities participated in four focus groups through a semi-structured interview with eight questions. The results showed that the main TICCAD used by teachers to identify prior knowledge, process information, develop integrative projects, work collaboratively, undertake, reflect on achievements and provide feedback are: Canva, Google Drive, Kahoot!, Moodle and Google Docs. In addition, students recommend that teachers receive training and an open attitude towards the use of new tools. As limitations, the importance of conducting a greater number of focus groups with students from related careers, to obtain more information, was highlighted. Furthermore, due to the few studies on the topic in the post-pandemic, the research is an important contribution to the integration of ICTCAD in educational processes. It is concluded that technological tools are valuable support in the teaching-learning process, since they facilitate access to information, exploration and discovery of knowledge, to enrich the educational experience.

Revisiting College Access and Equity: Perspectives of Continuing-Generation College Students on Their First-Generation Peers

ABSTRACT Although researchers have primarily focused on the experiences of first-generation college students, it is crucial to understand the perspectives of students whose parents have also attended college. We conducted 21 individual interviews with such students to learn about their pre- and during-college perceptions of their first-generation peers. Our findings recommend that higher education professionals engage continuing-generation students in mentorship or ally programs for first-generation students, offer individualized counseling opportunities, and expand financial aid.

Research on Financial Management Problems and Countermeasures of College Students' Entrepreneurial Enterprises

With the stability of the social situation and the recovery of the economy, the market gradually returned to normal, and consumer demand began to pick up. This provides more market opportunities and development space for college students to start their own businesses. At the same time, the entrepreneurial enthusiasm of college students is gradually rising. In order to encourage college students to start businesses, the government has increased policy support, reduced the threshold and risk of entrepreneurship, and provided a good environment for college students to start businesses. Nowadays, under the general trend of severe employment situation, many college students have invested in the entrepreneurial army, but they give up entrepreneurship when the entrepreneurial enterprises face financial management problems. Therefore, from the perspective of college students' entrepreneurial enterprises, this paper studies the financial management problems and countermeasures encountered by college students in the process of entrepreneurship, which has certain reference significance for the benign operation and sustainable development of college students' entrepreneurial enterprises. Therefore, from the perspective of college students' entrepreneurial enterprises, this paper studies the financial management problems and countermeasures encountered by college students in the process of entrepreneurship, which has certain reference significance for the benign operation and sustainable development of college students' entrepreneurial enterprises.

Teacher Interaction from the Perspective of University Students

From our previous research conducted among teacher candidates, we could conclude that attitude plays a prominent role in the student's relationship with the subject, to which the teacher's interpersonal behaviour contributes greatly. For this reason, our goal is to examine the characteristics of the teacher's interpersonal behaviour from the teacher's and student's perspectives. Our research aimed to determine the teacher's interaction style from the students' perspective using the QTI measurement tool (Questionnaire on Teacher Interaction). The research aimed to assess how students see the teacher's classroom activities. In our research, we used the QTI questionnaire revised by Wubbels among university students majoring in English. The questionnaire contained 48 items. With the help of our survey, we want to examine what the teacher's interaction activity is like according to themself, according to the students, and whether there is a difference between the teacher's point of view and that of the students. The QTI measurement tool can serve as a valuable source of information for teachers in comparing their self-assessment with the student's view, which can obviously enhance their professional development.

STUDENTS’ PERCEPTIONS OF USING INSTAGRAM REELS AS MOBILE-ASSISTED LANGUAGE LEARNING TO IMPROVE SPEAKING SKILLS

Instagram is one of the mobile apps to assist language learning. The most widely used social networking platform globally right now is Instagram. This study aimed to investigate the perspective of university students on using Instagram reels as mobile-assisted language learning to improve speaking skills whether they had a negative or positive perception of it. This study utilized a descriptive qualitative approach and the research instrument used a closed and open-ended questionnaire with 66 respondents from the first until the seventh semester. This study found that the majority of students have a positive perception of using Instagram reels in speaking skills. Students believe that this tool is comfortable and fun to develop a new atmosphere in learning to speak, it also increases their motivation because Instagram reels provide interesting content for improving their speaking skills, they can find many Instagram accounts that post more about English lessons with short duration even though students sometimes get a distract cause of random video but they already know their own goals to practice consistently every day and everywhere. Through this tool, students gain a lot of vocabulary from the video, quotes, caption, or comment section that is very helpful for them to improve their speaking performance especially when they are engaged in communication with other people both inside or outside classroom practice.