Perspective Of Tourism Development Research Articles

Marketing Communication Strategy in Tourism Development based on Local Wisdom of Jayapura City Communities

<p><strong>Introduction:</strong> Based on a two-way communication model, effective communication between stakeholders can foster citizen participation in tourism management. Jayapura City's coastal tourism potential must be professionally managed, as evidenced by limited facilities and ineffective promotional strategies. The study aims to examine the community's social, economic, and cultural characteristics and devise an effective marketing communication strategy for developing coastal tourism in Jayapura City.</p><p><strong>Methods: </strong>A qualitative approach utilizing a causal descriptive survey method, also called mixed methods. With Lisrell, the research was analyzed using multiple linear regression and the Structural Equation Model (SEM) model.</p><p><strong>Findings:</strong> The effectiveness of marketing communication in the development of beach tourism in Jayapura City is relatively low in the role of tourism managers and the use of media in tourism promotion. Coastal tourism managers are still dominated by the elderly who are not updated with digital technology. The potential of culture and local wisdom has not been optimized in tourism management. There has been no synergy between interested parties such as government, customary, and community in the application of tourism marketing communication.</p><strong>Originality:</strong> Many studies have been conducted on tourism marketing communication strategies, but only a few have studied them from the perspective of tourism development which involves participation and local wisdom of the people in Papua. This study shows that marketing communication strategies are part of the solution, and research on local wisdom and community culture can provide alternative tourism development to improve the welfare of local communities.

Spatio-temporal characteristics of traditional village landscape pattern and its influencing factors from the perspective of tourism development: a case study of Huangcheng Village, China

ABSTRACT Tourism development promotes economic income and cultural protection of traditional villages, but it also disturbs their landscape pattern and ecosystem. This study is aim to explore the process characteristics and mechanisms of the impact of tourism development on the landscape pattern of traditional villages. Taking Huangcheng Village, a typical tourism-oriented traditional village as a case, this research selects four remote sensing images from 1995 to 2020 according to its key time nodes of tourism development, analyzes its landscape expansion and pattern change, and uses Geodetector to explore influencing factors. The results show that: (1) The landscape change mainly presents the non-natural landscape continuously occupying the natural landscape, and expands continuously around tourist resources in edge-expansion and leapfrog-expansion manner, among which the expansion from 2003 to 2011 is the most significant; (2) The dominance and connectivity of non-natural landscape are enhanced, and the overall landscape pattern experiences a “relatively complete – tending to fragmentation – tending to completeness” change process; (3) The dominant factors affecting landscape pattern have stage characteristics. The results emphasize the role of tourism-related socio-economic and policy factors in influencing landscape pattern, which is significant for the landscape pattern optimization and sustainable development of tourist-type traditional villages.

Coordination or contradiction? The spatiotemporal relationship between ecological environment and tourism development within the tourism ecological security framework in China

Tourism ecological security (TES) can be used to determine the health and quality of tourism ecosystems. Investigating the interaction between the ecological environment (EE) and tourism development (TD) status within the tourism ecosystems is an important scientific issue for exploring the regional TES level. This study constructed a theoretical framework for regional TES from the perspectives of TD and EE. The spatiotemporal dynamics pattern, coupling coordination degree, and influencing factors of provincial TES in China were measured and characterized using panel data for China from 2000 to 2019. The results indicated that the TES levels exhibited significant spatial variability across China, with high values observed in the eastern and southern provinces, while lower concentrations were found in the western and northern regions. 54.84% of the provinces showed synergistic growth in TES. Provinces with significant synergistic growth were primarily concentrated in the south-central and southeastern regions, while the northeastern region, the Yangtze River Delta region, and Tibet did not demonstrate equivalent levels of growth. The EE and TD in provinces along the eastern coast exhibited a notable degree of coupling coordination, whereas those in the northern, northeastern, northwestern, and southwestern regions displayed a relatively lower degree of coupling coordination. Factors such as regional economic development, ecological system quality, traffic carrying capacity, tourism potential, tourism load, and tourism reception capacity could influence the coupling coordination between EE and TD. Finally, this study provided some management guidelines to improve the regional TES level and coupling coordination degree between EE and TD.

The Social Production of Industrial Heritage Spaces in the Background of Cultural Governance: A Comparative Study Based on Cases from Taipei and Hong Kong

This article borrows Heri Lefebvre’s space production theory to discuss the cultural governance of East Asian cities and how culture is used as a means of spatial organization in a structured way. Text analysis, field investigation, and comparative analysis are used as the main research methods to explore the specific social production process of Taipei’s Songshan Cultural and Creative Park and Hong Kong’s The Mills. The social production processes of these cultural spaces took place in the same period, having some similarities, and they mostly involved transformation from old factories and old buildings in urban areas. However, the cultural governance strategies in Taipei and Hong Kong are different. On the one hand, the Taipei government’s continuous cultural policy has spawned diverse cultural spaces rooted in factory renovations and unified under the authorities’ imagination of “Creative Taiwan”. A benign model of cultural heritage protection has been formed in terms of community participation, industrial development, and ecological conservation in Taipei. On the other hand, Hong Kong’s cultural governance pays more attention to landmark cultural projects from the perspective of tourism development. Mainly driven by private capital, The Mills completed the transformation from a factory to a cultural space. The Mills’ transformation process is also the epitome of the decline of Hong Kong’s textile industry. In addition, different cultural governance strategies and cultural policies in Taipei and Hong Kong affect the dominant forces in the social production process of cultural spaces. The main driving force of cultural spaces in Taipei is the local government, while the production of cultural spaces in Hong Kong involves more stakeholders, such as private developers, non-profit organizations, etc., and presents the characteristics of a multi-path and multi-participant historic building activation process. Moreover, at the regional level, the abandonment and reuse of industrial buildings in Hong Kong and Taipei are rooted in the migration of local traditional manufacturing to mainland China with cheaper labor and the upgrading and transformation of local industries. This comparative study complements the global picture of cultural space production and also provides references for other areas.

Research on the Evolution of the Governance Logic of Ethnic-Minority Villages from the Perspective of Tourism Development—A Case Study of Longjing Village, Guizhou Province

The governance of ethnic communities is an important part of the national governance system. The development of tourism has changed the social basis of traditional ethnic-minority villages and has consequently effected a change in village community governance logic. Using Longjing Village as an example, this paper analyzes its governance logic from the perspective of diachronic and synchronic dimensions through non-participatory observation and in-depth interviews. The results show evolution processes from diachronic development, which involves the change of the governance subject, the material environment, and the minority culture; and synchronic development, which involves the process of government leading, market embedding, conscious resident participation, active tourist integration, etc. The study found that tourism development promoted reconstruction of the order of ethnic villages, generated local capital through minority culture, and provided an industrial basis for the governance of ethnic-minority villages. An effective way to realize the governance of ethnic-minority villages is by the means of distributing benefit reasonably between stakeholders, rationally constructing village public space, and shaping villages’ collective memory and cultural identity in tourist destinations.

Over two decades of severe deforestation: an economic perspective of tourism development

Over two decades of severe deforestation: an economic perspective of tourism development

A comparison of stakeholder perspectives of tourism development in Sapa, Vietnam

Weber’s theory of formal and substantive rationality (WFSR) explains the range of people’s motivations when engaging in different forms of economic activity. Human rationality is driven by formal rationality, which focuses on economic gains, and substantive rationality which considers non-economic factors such as power, trust, and cultural values that could offset the shortcomings of social exchange theory (SET). The study used the exploratory sequential mixed method including semi-structured interviews with key tourism stakeholders and follow-up survey. Most stakeholders from both groups agreed that tourism brings about economic benefits and employment opportunities; however, tourism results in adverse environmental and cultural impacts. Sapa stakeholders generally support tourism development for both economic and non-economic reasons. The findings of this study do support that the SET and Weber’s theory explain the contradictory perspectives of multiple ethnic groups in the community. Specifically, in this study, the perspectives of Kinh respondents regarding impacts of tourism development were found to be quite contradictory compared to those of the ethnic minority groups. Such contradictions could present a challenge to the application of participatory approaches in tourism development and the development of a “shared vision” among tourism stakeholders. Implications for tourism planners and suggestions for future research are also discussed.

The Value and Development of the Original Ecological Cultural Resources of the Gelao

The Gelao people are rich in original ecological cultural resources, including original ecological residential culture, original ecological sacrificial culture, original ecological wedding custom culture, etc. The article uses semi-structured in-depth interviews and experiential observation methods to study the differential value, scarcity value and liveness value of the Gelao people’s original ecological cultural resources, aiming to transform the Gelao people’s apparent cultural resources from the perspective of tourism development As a direct cultural capital, it will further transform potential resource advantages into obvious development advantages, so that culture can get a new life in development.

Sustainable rural tourism development in the era of social media shape identities and discourse digital settings

This paper discusses about sustainable tourism creative initiative in the era of social media & digital settings The essence of a tour is an unusual experience, therefore an authentification of tourist attractions is one of the competitive advantages to meet those needs. So many tourist attractions process and develop to reach that goals without regard to environmental sustainability. Moreover, coupled with the ease of access from social media, tourism actors only aim for bussiness and management excellence. The location of this discriptive qualitative analysis research is in Ponggok Village, Klaten Regency. This study highlights the problem of how perspective of tourism development that shapes identity and meets the needs of today’s digital settings while still paying attention to environmental sustainability. It is necessary to develop scenarios to achieve optimal tourism offers. The purpose of writing this research is to know the perspective of scenario development to get a sensation on a tour by entering aspects of the identity of a place and as a discourse of digital settings. In effort to provide answers, the posibilities for implementation of these technologies for the purpose of research area increasing and have the power to change tourism mobility research as it stands today.

Research on Protection and Utilization Strategies of cultural Resources in Traditional Villages of Tourism Development

Pailou Village which is the hometown of Song Yingxing, who is the author of Tien-kung K’ai-wu, is taken as the research object in this paper. From the perspective of tourism development of traditional villages, the types of cultural resources in Pailou Village are summarized through combing the content of existing cultural resources. Then the value of its cultural resources is analyzed from three aspects: history and culture, art and society, tourism and economy. Therefore, the development path of the integration of culture and tourism is proposed, from five aspects of project positioning, industrial format, tourism planning, supporting facilities and smart tourism, the strategy of improving the tourism competitiveness of Pailou Village are summarized in this paper, which provides a theoretical reference for the sustainable development of traditional village tourism.

Evaluating Residents’ Perceptions of Nature-Based Tourism with a Factor-Cluster Approach

The purpose of the research presented here was to empirically assess resident perceptions of tourism development around the Changbai Mountain Biosphere Reserve (CMBR), a protected area straddling the China and North Korea border. Several theoretical approaches to the assessment of local resident attitudes towards tourism were reviewed and integrated into a novel factor-cluster assessment of residents in Erdaobaihe, the community most adjacent to CMBR. This analysis quantitatively grouped residents based on their perceptions of tourism’s economic, social, cultural, and environmental consequences for the town. An exploratory factor analysis of resident perceptual items first revealed six perception domains, and a subsequent cluster analysis then identified four distinct groups of residents based on these perceptions. A descriptive profile of each cluster and the significant differences among clusters are provided. Advancing our theoretical understanding of resident perspectives of tourism development, this cluster-based segmentation approach, demonstrated here, holds much promise for elaborating on the many ways that residents respond to new and long-standing forms of tourism in their communities. These theoretical and methodological contributions will be applicable to scholars as well as tourism practitioners and policy makers.

Women Empowerment Perspective of Tourism Development at Idanre Hills, Ondo State, Nigeria

Tourism has established new opportunities for the female gender through generating and propagating independence and income, particularly in developing countries and rural communities. This study identifies socio-demographic characteristics, employment status and women empowerment initiatives at Idanre Hills, Ondo State, Nigeria. The study employed the use of structured questionnaire targeted randomly at 120 women residents of Idanre community. Data collected was analyzed using SPSS version 21 and results were presented descriptively; through charts, percentage tables and inferentially; through chi square. Results indicated that majority of the women are within age group of 36-45 years (36.7%) and have secondary education (50.8%). Also, highest percentage of the women are not employed by the ministry of tourism (89.2%) while majority of the women employed are cleaners (46.67%). The women are majorly basic food sellers (38.3%) at the tourism destination and this forms their role in tourism activities there. Furthermore, there is a significant relationship between employment status and socio-demographic characteristics of the women (p<0.05). Women are presently under-utilized and underempowered and should be involved more in core tourism activities at Idanre Hills.
 Keywords: Employment, Empowerment, Gender, Tourism, Women.

An analysis of hope as a contributor to local people’s perspectives of tourism development

ABSTRACT Hope has been understudied in the tourism literature. This paper investigates the hopes of local people through tourism development via cultural revitalization. During this qualitative research in Benin, Nigeria, community members, heritage managers, and local government employees were interviewed. Analysis of the data reveals strong advocates of cultural revitalization, cautious supporters of cultural revitalization, and conservatives as the social representations. The concept of hope, the dreams, and needs of the people in relation to tourism development were common to all three groups. Hence, it is important to consider people’s hopes about tourism from the onset, because, the way people perceive tourism as a source of hope will likely have implications for how they will manage any idea about tourism development.

The cosmic-local nexus: intersections between outer space and rural communities

ABSTRACTHumankind is increasingly able to travel into outer space. Launch costs have decreased; launch frequencies have increased. These changes are primarily occurring due to private companies becoming heavily involved in space-related activities. Prior discussions of humankind's growing influence beyond the biosphere have begun elucidating the species-wide benefits and issues that are concomitant with the development of outer space. Yet, spacecraft are developed at and launched from specific geographic locations, and there is little research regarding how local communities are intertwined with the commercialisation of the cosmos. The present study is motivated by the need to extend the global-local nexus, thereby moving beyond a global perspective of tourism development. This paper develops the concept of a cosmic-local nexus by examining the context of the Māhia Peninsula, a rural area of Aotearoa New Zealand where Rocket Lab, a private company that manufactures rockets and launches small satellites, has situated its primary launch facility. The cosmic-local nexus is particularly salient in this milieu due to the region's strong Māori ties, the hope that the launch site will contribute to regional tourism development, and the fact that the United States military is one of Rocket Lab's primary customers.

РЕКРЕАЦІЙНИЙ ПОТЕНЦІАЛ МИКОЛАЇВСЬКОЇ ОБЛАСТІ ЯК ПЕРЕДУМОВА РОЗВИТКУ ТУРИСТИЧНОГО БІЗНЕСУ НА МИКОЛАЇВЩИНІ

The main purpose of the article is – on the basis of the research of Mykolaiv oblast recreational potential to define problems and ways of improvement of tourist industry, in particular on the example of Voznesensky district. Methods. The following research methods were used in the article: cartographic, historical, statistical, literary, analysis method. Results. The current state of tourist industry of Mykolaiv region and perspectives of tourism development in one of its regions, namely Voznesensky is considered. The tourist object of the district are investigated. A tourist route has been developed. Scientific novelty. The problems of development of the tourist industry of the region are determined, and also the tourist route has been developed. Practical significance. The recommendations for the tourist industry of Mykolaiv region and in particular Voznesensky region are given.

ДОХА КАК ГЛАВНЫЙ КУРОРТНЫЙ ЦЕНТР КАТАРА – ПРИМЕР ДЛЯ АЗЕРБАЙДЖАНА

Purpose of the study: To explore the recreational and tourism resources of Doha resort for the implementation and finding of vectors of tourism development in Azerbaijan. Method. The study used methods of comparison, generalization and sociological research. On this basis, an analysis of the conditions and results of tourism development was introduced. Scientific novelty. It is an analysis of tourism activity of the Arab Emirates and Doha Tourism Center for the needs of development of the tourism sphere of Azerbaijan Results. The peculiarities of the development of such a new and promising branch in the economy as tourism are analyzed. The description of the main recreational and tourist resources of the resort, their influence on the effectiveness of the development of this area. Geospatial characteristics of tourism infrastructure in the territory of Doha resort are given, perspective regions of the country with the largest and the smallest indicator of availability of resources of tourist destination are highlighted. The specific composition and forms of activity of tourism activity, key segments of the tourism industry of the country are analyzed. Perspectives of tourism development for Azerbaijan by the example of Qatar are defined. Practical importance. The main perspective vectors for the development of the tourism sphere in Azerbaijan are disclosed. The results of the research can be widely used in the educational process, regional tourism development centers and the use of article materials in the activities of museums and sightseeing establishments of Azerbaijan, in enhancing public attention to traditional and non-traditional tourism projects and expanding the idea of diversification of tourist establishments.

THE EVOLUTION OF HISTORIC WATERFRONT: A CASE STUDY OF GEORGE TOWN, PENANG

Waterfront development emerged as one of the important issues of urban design and planning since it provides an opportunity to improve social well-being, economic development and physical setting of a city. In recent decades, many waterfronts have experienced reorientation from brownfield to commercial, residential and recreational areas. Many early cities are located close to water bodies due to water being a form of transportation. However, the advancement of modern infrastructures such as roadways and increased modes of transportation has moved the central business district into inner lands. This has left many old city centres suffering economic depression, losing their local identity as people moved to other places, and eventually facing abandonment. In this case, tourism is seen as a panacea to help revitalizing those areas. This paper seeks to address the evolution of historic waterfront at World Heritage Sites in Malaysia, from the perspective of tourism development. By using evolutionary analysis based on previous resources and maps, it demonstrates that government development agencies and tourism development have been the key agents of change in influencing waterfront redevelopment.

THE EVOLUTION OF HISTORIC WATERFRONT: A CASE STUDY OF GEORGE TOWN, PENANG

Waterfront development emerged as one of the important issues of urban design and planning since it provides an opportunity to improve social well-being, economic development and physical setting of a city. In recent decades, many waterfronts have experienced reorientation from brownfield to commercial, residential and recreational areas. Many early cities are located close to water bodies due to water being a form of transportation. However, the advancement of modern infrastructures such as roadways and increased modes of transportation has moved the central business district into inner lands. This has left many old city centres suffering economic depression, losing their local identity as people moved to other places, and eventually facing abandonment. In this case, tourism is seen as a panacea to help revitalizing those areas. This paper seeks to address the evolution of historic waterfront at World Heritage Sites in Malaysia, from the perspective of tourism development. By using evolutionary analysis based on previous resources and maps, it demonstrates that government development agencies and tourism development have been the key agents of change in influencing waterfront redevelopment.

Открываем Центральную Азию: перспективы развития туризма по тропам Великого Шёлкового пути

The article considers the prospects of tourism development in five countries of Central Asia: Kazakhstan, Uzbekistan, Kyrgyzstan, Turkmenistan and Tajikistan. The author analyzes cultural, social and economic aspects of the tourism industry in the region. The main directions of activity of international organi-zations in the framework of tourism promotion programs are given. Central Asia has a huge potential for the tourism development. The study of the current state of tourism in Central Asia is becoming increasingly important. Tourism resources have every chance to become part of the national wealth of the countries of this region. In the group of factors determining socio-economic development of the countries in the region are natural resources, the level of production and investment, social infrastructure, management quality, international competitiveness, etc. The need for the regional development management system is conditioned by regionalization processes inherent to the current economic situation, oriented to ensuring positive national economic dynamics and maximum using the region’s potential. The studying problem of regional development makes it possible to justify, as one of the directions of its solution, the use of cluster technologies oriented to those branches of the economy that can become a vector of regional development. According to experts, the tourism industry is one of the most profitable sectors of the economy of the region. This industry covers numerous sectors of the economy and various links between them. The main tourist routes in the present time, covering many objects of the Great Silk Road, do not offer a more detailed study of the local historical, architectural and archaeological heritage. The lack of infrastructure facilities is the reason for this. This fact forces us to search solutions, which will provide a comfortable environment for both tourists and researchers. At present, the Central Asian countries occupy a very modest place in the world market of tourist services. According to many experts, the demand for sanatorium, tourist and excursion services has decreased due to the transition period, and the existing network of tourist institutions, boarding houses, rest homes needs reconstruction. After the disintegration of the Soviet Union, tourism in the Central Asian republics began to develop independently, without common approaches and concepts. In many respects this is determined by the fact that the new states have chosen their own models of socio-economic development, different from each other. The different level of political freedoms, economic development features determine the current state of the tourism industry in various countries of Central Asia. The perspective of tourism development in this region is quite difficult, but an interesting task, necessary for familiarizing humanity with the most interesting culture of peoples inhabiting Central Asia and developing the economies of countries.

The Role of Women in Lok Baintan Floating Market, South Kalimantan: Implication for Tourism Development

Lok Baintan Floating Market is the tourism destination in South Kalimantan. Trading activity in Lok Baintan become the tourism attraction, which traders in the Floating Market are women using the small boat ( jukung ). The objective of research is to analyze the role of women in Lok Baintan Floating Market. The study uses fieldwork and qualitative approach. Research data is obtained through interviews with traders in the Floating Market. The research shows that women have the important role in floating market. The role of women is to prepare the merchandise the day before selling until then they sell in the floating market in next day. Merchandise is sold by women in the floating market such as agricultural products, fishery products, handicrafts, traditional cuisine, and traditional cakes. Women get both agricultural product and fishery product from their own land or from other traders. Women make their own craft and then sold in the floating market. Women make both traditional dishes and traditional cake and then sold in the floating market. The presence of women in Lok Baintan has improved the local socio-economics of community. In the perspective of tourism development in floating market, there is still need women community empowerment. Keywords : floating market, tourism destination, women role.