Abstract
Lok Baintan Floating Market is the tourism destination in South Kalimantan. Trading activity in Lok Baintan become the tourism attraction, which traders in the Floating Market are women using the small boat ( jukung ). The objective of research is to analyze the role of women in Lok Baintan Floating Market. The study uses fieldwork and qualitative approach. Research data is obtained through interviews with traders in the Floating Market. The research shows that women have the important role in floating market. The role of women is to prepare the merchandise the day before selling until then they sell in the floating market in next day. Merchandise is sold by women in the floating market such as agricultural products, fishery products, handicrafts, traditional cuisine, and traditional cakes. Women get both agricultural product and fishery product from their own land or from other traders. Women make their own craft and then sold in the floating market. Women make both traditional dishes and traditional cake and then sold in the floating market. The presence of women in Lok Baintan has improved the local socio-economics of community. In the perspective of tourism development in floating market, there is still need women community empowerment. Keywords : floating market, tourism destination, women role.
Highlights
RESEARCH METHOD Study Area and Data CollectionFloating market is located in 3°17'21.1” S and 114°40'11.1” E
One of the attractiveness in Lok Baintan is the domination of women traders
Merchandise is sold by women in the floating market such as agricultural products, fishery products, handicrafts, traditional cuisine, and traditional cakes
Summary
Floating market is located in 3°17'21.1” S and 114°40'11.1” E. Data collection was obtained through observation and depth interview. Observation was used to get the general condition about the women activity in Lok Baintan Floating Market. Depth interview was used to get the information about role of women during the trading activity in Lok Baintan Floating Market. Data Analysis Data analysis consisted of data grouping, data reduction, data display, and conclusion drawing. Grouping of data was based on the type of commodities sold in the floating market. Data reduction was used to get the tentative conclusion based on the similarities and differences of women role in Lok Baintan Floating Market. Data display present data of women activity in Lok Baintan in form of matrix. Data display was used to make it easier to determine advanced conclusions. Conclusion drawing was used to get the final conclusion and to get the relation between categories
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