In the context of rural revitalization strategy, this study focuses on how folk intangible cultural heritage provides new ideas for rural revitalization, and further discusses the innovative application of digitalization and intangible cultural heritage. This paper first explains the intangible cultural heritage, and reviews the current situation of the protection and inheritance of domestic intangible cultural heritage. Secondly, it analyzes some problems and principles to be adhered to in the integration of digitalization and intangible cultural heritage. Finally, under the concept of meta-universe, the paper breaks through the obstacles of intangible cultural heritage in time and space, and puts forward corresponding schemes to promote the rural revitalization strategy of intangible cultural heritage empowerment.
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