An Analysis of Rural Tourism Consumption Preference Based on Folk Handicraft from the Perspective of Rural Revitalization

Abstract

During the “14th Five-Year Plan” period, rural tourism has entered a new stage of high-quality development. Traditional handicraft rooted in folk is an important starting point to cultivate the endogenous strength and attraction of rural tourism. The research on the consumption trend of rural tourism based on folk handicraft can promote the revitalization of rural culture and the high-quality development of rural tourism. Through field investigation, policy research and questionnaire analysis, this paper analyzes the current situation and problems of folk handicraft in the development of rural tourism, studies the consumption preference of tourists, and puts forward corresponding countermeasures, so as to effectively activate the endogenous force of rural development and the attraction of cultural tourism. The integration of folk handicraft and rural tourism is the inevitable trend of the development of The Times, and also the cultural consumption demand of tourists. In view of the supply-side structural reform of rural tourism, it is advocated to focus on the construction of “non-body inspection facilities”, and optimize the spatial layout of rural tourism with “one village, one product” and “one household, one art”.