Under the digital background of new media, the culture of "display" has flooded into people's field of vision in various forms such as words and pictures. Through research on the development of this phenomenon, it has been found that this phenomenon seriously affects the values and ideals and beliefs of college students, and hinders college students from studying. Therefore, we must be based on the social environment, proceed from the reality of college students, propose feasible and substantive solutions from internal and external, subjective and objective perspectives, create an atmosphere of struggle, and guide college students to establish correct values.