Research on Innovative Visual Communication Design Based on New Media Background

Abstract

With the rapid development of modern science and technology, visual communication design is also full of longing for modern technology. The emergence of new media has greatly changed the path of information dissemination and expanded the scope of visual communication design to a certain extent. Designers' creative thinking and visual expression methods have become more diverse, and visual language and design have broken the limitations of previous media, bringing creators greater creative space. Studying visual communication design art from the perspective of new media can provide good guidance for the development of cultural and technological industries, and also provide some help for the progress of human spiritual civilization. Therefore, it is of great significance to pay attention to the innovation and development of visual communication design in the era of new media.