On the complementarity of environmental space design and visual communication design

Abstract

Visual communication design and space design is discussed in this paper the complementary relationship between, it is worth mentioning that the visual communication design can be a good blend of collision and space design, so the analysis of the blend mode in the design of visual communication design elements in space, and space visual design elements of law, more reasonable and effective use of visual communication design elements in space design activities for better design services, become a carrier capacity and environmental design in visual communication design concept, therefore, in the design of the two classify, between the two cannot be away from each other, can only promote better design complement each other. As is known to all, the most direct contact between human beings in this world is vision, also known as sight and sight, followed by hearing, smelling and tasting. Therefore, the more intuitive feelings of human beings will be conveyed by vision. In 1960, the term ＂visual communication＂ popular in the world design congress held in Japan, including printed newspapers and magazines, posters and other promotional material design, and television, movies, electronic billboards and other media, through the eyes to convey to the brain for modelling of expressive design is widely referred to as visual communication design, there's a phrase can express: show people design, design. Moreover, in the design of contemporary exhibition space, visual communication design elements are often used. These design elements not only have the function of transmitting information, but also have unlimited commercial value and propaganda effect. Left the concept of positioning, space design is only the so-called functional platter; Ignore the visual communication of visual language, no matter how good the environment will be due to graphic design style gap and left a failure. As we know, one of the most important functions of visual communication design elements is to help present the most complete visual effect in the spatial display. The organic connection between visual communication design and display space design not only harmonizes the relationship between two-dimensional plane and three-dimensional space environment, but also expands the cooperation between subjects and strengthens the research space between the two design disciplines. Only in this way can designers solve complex and comprehensive problems and help designers make full use of their advantages to create better works.