Experienced Personnel Research Articles

A Qualitative Analysis of Emergency Medical Services (EMS) Personnel Experiences and Perceptions Responding to Drug Overdoses in the United States (US) During the COVID-19 Pandemic.

The purpose of this work was to describe the experiences of EMS personnel in responding to drug overdose-related calls and the impact the pandemic has had to help better inform current response and treatment efforts. Semi-structured interviews were conducted with 99 EMS personnel across 18 areas throughout the United States that were designated as Early Warning Network sentinel sites by the National Institute on Drug Abuse-funded National Drug Early Warning System. Participants were asked about topics including the potential burdens from the pandemic and the opioid crisis. We coded the interview responses and identified themes through qualitative analysis. Multiple cycles of descriptive coding, recoding, subcoding, pattern-coding, and thematic coding of responses were conducted. Responses were categorized into the following themes: 1) being over-worked from increased call volume; 2) increased risk for personal harm when responding to patients; 3) compassion fatigue due to long hours and repeat calls for the same people; 4) conflicting perceptions of the utility of naloxone; 5) the need for better treatment options to respond to opioid crisis on top of COVID-19. The burden of the substance use disorder (SUD) crisis on EMS personnel has been compounded by the COVID-19 pandemic. These reports from EMS personnel throughout the US can help inform policy and procedures to better protect the mental health of EMS personnel and to ensure better care for patients with SUD. These experiences and recommendations may be of use for other countries as substance use and COVID-19 are global health issues.

Pathways to Suicide among Police in Rajasthan: Perceptions and Experiences of Police Personnel.

Background: Evidence regarding the experience and perceptions of police personnel with suicide in South Asia is limited. This study explored the lived experiences and perceptions of suicide among police personnel in an Indian state. The focus was on explanations of and reasons for suicide. Methods: We conducted 20 qualitative interviews in 2021 with police of different ranks, guided by a topic guide. The reflexive thematic analysis approach was supported by the use of NVivo 12, a qualitative software package. Results: We explore three intersecting key themes around suicide in the police force, including: (1) the stressful police environment; (2) expectations of mental strength; and (3) police image and help-seeking. We discuss the tensions between these themes and how to address the challenges of supporting police personnel. Conclusions: To support and improve police personnel's mental well-being training and support are needed but also broader changes at the organisational level. These need to take social and historical factors into account. An increased level of suicide and mental health literacy will not only benefit the police force but also the general public, and it would be very timely with recent changes in the Indian mental health and suicide policy context.

Towards a Soldier-Based View in Research on The Military: An Empathetically Critical Approach

The military has long been a topic of interest in the social sciences. However, to date, military studies tend to take an overly researcher-oriented viewpoint rather than actually engaging with the ‘native’ experience of the soldier. This article intends to reorient military studies to a perspective that encompasses the lived and embodied worldviews, actions, and experiences of military personnel. Reviewing existing research on the military, it identifies two dominant approaches—a functionalist and a ‘condemnatory critical’ approach—which, despite important differences, share an ‘etic’ viewpoint. Subsequently, it proposes an alternative approach that includes ‘emic’ attention to soldiers’ lifeworlds and comprises an empathetically critical approach. This new line of scholarship also involves empirical redirection. At least five major themes merit empirical attention: military identity, boredom and thrill, humor, violence and death, and homesickness for war. Moreover, the proposed reorientation has theoretical and methodological implications, including ontological and epistemological reconsideration towards critical realism, the development of an interdisciplinarity perspective, and new methodological approaches such as basenographies, visual data, and fictional novels by veterans. These novel empirical, theoretical, and methodological venues are valuable not only for research on the military but for all fields of study that are dominated by an etic approach. They contribute to a more scientifically holistic perspective that includes and takes seriously the experiences and meaning making of the people being studied.

“I’ve Seen More Dead People than I thought I Would”: Vicarious Trauma Exposure among Police Support Personnel

Civilian administrative assistants who work for the Royal Canadian Mounted Police, known as Detachment Services Assistants (DSAs), are frequently exposed to materials and/or experiences that are potentially psychologically traumatic. Drawing from 49 semi-structured interviews with DSAs, we analyze how these civilian personnel experience exposure to potentially psychologically traumatic events, most notably, vicarious trauma. Specifically, we overview the types of exposure to potentially psychologically traumatic events and materials experienced by DSAs, including the impact of incidents involving children, and the occupational duties through which these exposures occur; we unpack the nuances and variability in DSAs’ occupational work, which informs such exposures; and we draw from DSAs’ experiences to offer recommendations for ameliorating the mental health toll of civilian police work. The study adds to the limited academic literature on the occupational and mental health experiences of civilian personnel, who serve a vital, but underrecognized, role in supporting police operations.

Identification of the Gap in Pre-hospital Knowledge and Skills of the Red Crescent Society Rescuers of the Islamic Republic of Iran

Background: Natural and manmade disasters affect public health directly and indirectly. As statistics show, 31 of the 42 types of natural disasters in the world occur in Iran; therefore, preparation is necessary to effectively manage them. To this end, it is essential to train experienced and professional personnel to work in disaster fields. Objectives: This study aimed to evaluate the gaps in pre-hospital knowledge and skills among the rescuers of the Red Crescent Society of the Islamic Republic of Iran to increase the effectiveness of pre-hospital training courses for rescuers across the country. Methods: This study was conducted with a descriptive qualitative method in two months through targeted in-depth interviews with the personnel of aid and relief centers, staff, volunteers, and pre-hospital skills training instructors of the Red Crescent Society. The inclusion criteria were having a bachelor’s degree or above and at least seven years of work experience (including teaching and responding to operations), as well as willingness to participate in the study. To determine the gaps in pre-hospital knowledge and skills in the Red Crescent society, the interviews were conducted in a semi-structured manner. A total of 31 interviews were conducted, which were written verbatim, and the codes were extracted manually. Finally, thematic analysis was used to analyze the data. Results: After analyzing the text of the interviews, 98 codes were extracted, which after removing duplicate codes and reanalyzing, were divided into two categories of knowledge and skills, each of which had 10 subcategories. Conclusion: It seems that the pre-hospital theoretical and skill training courses of the Red Crescent Society failed to fill the knowledge and skill gaps identified in this research in terms of content and skills. Therefore, these courses can be revised based on the findings of this study. It is also necessary to identify the weight of each of the themes and investigate their impact on the efficiency of rescuers’ performance through a supplementary quantitative study, which we suggest as a topic for future research.

Improving the staff training methodology

As of September 2019, after the implementation of the IMO system of voluntary verification of member states, only 41 percent of member states have passed the verification. Based on these audits, the IMO made the following conclusions. The root reasons why organizations failed to pass the test were the following: insufficient procedure, insufficient resources, insufficient coordination of participants, lack of national regulations, absence of training programs. The organization shall determine the required level of competence of personnel responsible for maintaining the quality of services and products. If the level does not match, the organization must increase it. It is also the responsibility of the organization to evaluate the effectiveness of the measures taken, to ensure that personnel are aware of the significance and relevance of ir activities, to keep records of education, training and experience of personnel. The purpose of the study is to determine the most promising and effective method for improving the training of transport industry workers. To achieve this goal, the following tasks were set: analysis of the methodology for improving the training of personnel in the transport industry, development of recommendations for improving the training of the ship's crew and employees of coastal services. The object of the study is social relations in training workers of the transport industry. The theoretical and methodological basis of the study is research on improving the training of personnel of the transport industry

APPRAISAL PERFORMANCE AND TRAINING OF HRM PRACTICES ON EMPLOYEES’ TURNOVER INTENTION AND ORGANIZATIONAL LOYALTY: THE MEDIATING ROLE OF PSYCHOLOGICAL EMPOWERMENT

It is widely accepted that HRM techniques might have a comparative advantage when organizational commitment is taken into consideration. On the other hand, turnover intention has become a trend and is increasing in today’s work engagement. The primary objective of this study is to establish a relationship between human resource management techniques and organizational loyalty and their effect on turnover intention Data of 330 employees from selected different industries were collected from Rahim yar khan Pakistan. The findings indicate a correlation between Performance Appraisal and Training and Development (HRM practices) and organizational loyalty, which contributes to an inverse relationship between employee turnover intention and performance appraisal. Increased employee loyalty will boost organizational effectiveness through the retention of competent and experienced personnel, hence minimizing turnover intentions. As such, this study contributes to the body of information regarding the impact of human resource management methods on organizational loyalty and intention to leave. The data results might be used as a reference or guideline for future related studies.

Подготовка управленческой элиты для Британской империи (на примере частной школы Колледж Юнайтед Сервисес)

Introduction. The relevance of the research topic is determined by the fact that it has not been studied in the national historical science. Meanwhile, the experience of training effective managerial personnel in England in the last third of the XIX – early XX centuries seems worthy of study and reflection. The purpose of the paper is to analyze the problem on the case study of the United Services College, its history and biographies of its most prominent graduates. The novelty of the research is determined by the fact that this problem has not been the subject of special research in Russian historiography. Materials and Methods. The sources used for the analyses consist of documents on the history of the school, memoirs of its graduates, Kipling’s novel “Stalky and Co.” based on the writer’s school years, documents of the “Kipling Society”. The following methods were used: narrative, descriptive, comparative. Analysis. The United Services College was founded in 1874 with the aim of providing the sons of military personnel with inexpensive school education and prepare boys to go on to cadet colleges to train for a military career. Mission of the school was to mold “men of action”, to teach patriotism, team spirit, leadership skills. Students were brought up to become practical, efficient, brave and effective leaders. Extra curriculum activities were consistent with these purposes. The rules were strict, physical punishment was an accepted teaching method and bullying was common. The examination oftheUSC graduates’ careers is essential for assessing the effectiveness of students’ preparation for their future services. Results. Despite a rather short history the United Services College provided the country with a large number of military and civil personnel. 468 graduates joined the British Army, nearly all served throughout the Empire. 198 graduates joined the Indian Army, 51 did service in the Royal Navy and associated forces, 308 USC’s graduates worked abroad in civil organizations, often in Colonial Service Some graduates reached high ranks of Admiral or General. During World War I USC’s graduates earned numerous awards and decorations. Many of them including two Generals, died in the war. The careers of the most distinguished USC’s graduates: Kipling and Dunsterville provide an example of the school’s capacity to effectively train boys for the future.

Управление по целям в организациях профессионального образования

In the article is considered the problem of using the principle of management by goals in professional education organizations in accordance with the requirements of a number of directive government documents. Shown that educational organizations are “captivated” by prescribed accreditation indicators. The analysis of development programs up to 2030 of some technical universities is carried out. Attention is drawn to the absence in the development programs of solving the problems of branches, distance learning, secondary vocational education. It is recommended to pay attention to the domestic university experience of training engineering personnel. Doubts are expressed about the achievement of the set goals for preparing students for modern professional activity when switching to the model 2+2+2. The expediency of using interactive learning in teachers' classrooms is shown.

Barriers to measles mumps rubella vaccine acceptance in the three southern border provinces of Thailand.

This qualitative study utilizing phenomenological methodology aimed to depict parental measles mumps rubella (MMR) vaccine acceptance through the work experiences of health personnel. Twenty-two public health workers working as vaccination providers in the three southern border provinces of Thailand were recruited. In-depth, face-to-face, semi-structured interviews were conducted. Data were analyzed using thematic analysis. Four main themes emerged: (1) religious beliefs, (2) personal disagreements, (3) fear and mistrust regarding potential vaccine side effects, and (4) misperceptions about the potential severity of measles. Four subthemes were identified: (1) haram (prohibited), (2) the will of Allah, (3) spousal disagreement, and (4) disagreement from a religious leader. The results of this study indicated that perceived religious prohibition was the most important reason for refusing to vaccinate among Muslim parents. Vaccine-hesitant parents were concerned that the vaccine might contain gelatin derived from pig products. Also, halal certification of the vaccine was required from Muslim parents to ensure that vaccine has been approved for Muslims. Meanwhile, a lack of knowledge and positive attitudes concerning immunizations of vaccine-hesitant parents were also found as predominant reasons for incomplete childhood immunizations in the deep south of Thailand. Health education and engagement by religious leaders to endorse the vaccination and bridge the gap between religious beliefs and vaccine acceptance is needed to overcome this issue. This study findings could be effectively applied to improve vaccination uptake in a Muslim majority context.

Lived Experiences of the Philippine Coast Guards Personnel in Performing their Functions

The Philippine Coast Guard Personnel played a vital role on both the land and water, with its main responsibilities being the protectors of marine resources, the environment, and the lives and property at sea, as well as aiding in the enforcement of maritime laws under Philippine Jurisdiction. Their experiences in carrying out their duties include a variety of activities and problems. Each time they face harsh weather and tough situations in order to save lives and respond to distress calls, they risk their personal safety, witness difficult circumstances, and reap the benefits of supporting others in need throughout their lives. Their training, expertise, and commitment enable them to overcome challenges and carry out their responsibilities as Philippine coast guardians. The study explored lived experiences of the Philippine Coast Guard Personnel in performing their functions. The study included ten (10) personnel of Philippines Coast Guards participants of the study. This study was conducted during face to face interviewed. Results showed that the four (4) main themes based on the responses of the respondents such as: Family Centeredness, Sense of Service, Performing Challenging Duties and Responsibilities and Dealing with the Challenges. The personnel of Philippine Coast guard were continuously performing their duties and responsibilities for the safety of community travelers and living species in sea. Thus, safeguarding the sea and keeping citizens safe in voyage is evident that the personnel of Philippine coast guard were diligent in doing their duties and responsibilities.

The Tales of the Philippine Coast Guard Personnel in Responding to the Community Needs

The Philippine Coast Guard personnel experienced a lot of challenges as they put their lives at risk while saving the community against the threat brought by the calamity. One of this life threating incident is the strong typhoon that hits Misamis Occidental. This typhoon gave the people fear in their hearts and mind specially the Philippine Coast Guard Personnel who was the one saving the lives of the community even if it costs their lives. Another incident was also when Super typhoon Odette hit the Philippines. This typhoon was hailed as one of the strongest typhoon that happened in the country that brought torrential rains, strong winds and floods. The study explored the experiences of the Philippine Coast Guard Personnel during their actual rescue or how they respond to the situation during the calamity. There were ten participants who experienced saving lives and properties during calamities served as the participant of the study. Data was obtained through the interview and analyzed through Moustaka’s Transcendental Phenomenological data analysis approach. The generated data from the participants were analyzed and gathered four (4) themes, which include: (1) Motivated to Serve; (2) Prepared to Respond to the Community Needs; (3) Resistant of the Citizens; (4) Job Satisfaction. The government and the community should continue showing their support towards the Philippine Coast Guard organization, especially in times of calamities. The government should conduct a training program for the personnel and also for the community to improve their survival skills. The organization should also conduct survival training or seminars to increase the level of preparedness of the community whenever calamity will arrive.

The Integration of Women in the Military: A Case Study

The aim of this study was to investigate the experiences of female military personnel belonging to the 10th Infantry Division in Davao Province. The key informants were Fearless Rose, Courageous Hijab Trooper, Valiant Valerie, and Dauntless Joan. The data were collected from their experiences, struggles, coping management, and insights as military women combatants. The study employed a qualitative-purposive sampling approach through in-depth interviews, and various themes were generated from the statements gathered from the participants. The experiences they disclosed were Being Viewed as Accepting in the Community, Being an Agent of Change in the Office, Tracing Hardship during Deployment, Making a Difference as a Woman in the Military Community, Becoming a Neutralizer during the Marawi Siege, and Facing fears in the Field. For coping mechanisms, they utilized Observing Transformation for Women in the AFP, Using the Value of Service as Motivation, and Accustoming Hardship as Part of the Job. In addition, Realizing the Value of Women in AFP, Highlighting the Roles of Women in Conflict Recovery, Seeing Roles as Empowerment of Women, and Increasing the Number of Women in the Service were also revealed as part of the insights of women in the military service. Finally, this study implied that integrating women in the military significantly contributes to gender quality and the strength and effectiveness of the military, therefore unraveling the need for updated military policies and training to ensure women’s safety and the integration of gender-specific considerations.

Duties and Responsibilities: Experiences of Port Security Personnel

The importance of public safety and the responsibility of the government and its citizens in ensuring it. The study highlights the vulnerabilities of seaports and the challenges faced in securing them. The Philippine Ports Authority (PPA) is tasked with ensuring the safety and security of cargo, personnel, and passengers in PPA-managed ports in the country, including the Ozamiz City Port. The Ozamiz City Port security personnel are responsible for maintaining a safe and secure environment in the port, including preventing crimes such as theft, unauthorized entry, and drug trafficking. The research aims to understand the daily experiences of security personnel in Ozamiz City Port and collect data on the methods and strategies employed to perform their duties and responsibilities. This study utilized the qualitative research approach, specifically the phenomenological design. The process of analyzing the data to come up with a meaningful theme follows Moustakas’ transcendental phenomenology. This approach focuses on the wholeness of experiences and searches for the essence of experiences; it attempts to eliminate everything that represents a prejudgment or presupposition. The researchers recommend training port security personnel on effective communication and conflict resolution techniques, assisting travelers, and creating a supportive environment. The study highlights the significance of having a positive mindset and resilience in dealing with challenges in the workplace.

Problems and Possible Solutions of Post-Disaster Housing Reconstruction Projects in India

Abstract Natural disasters occur often around the globe and result in significant loss of life and property. Over the last two decades, there has been a remarkable rise in extreme weather events that have the potential to wreak devastation on the planet. Frequently, disaster-affected regions needed to enhance their capacity for rebuilding, requiring more experienced and competent personnel to oversee the projects. Post-disaster reconstruction (PDR) is a complicated and difficult procedure requiring a variety of distinct and well-coordinated actions. The purpose of this research is to examine the effect of disasters, analyse the problems associated with post-disaster housing reconstruction projects in India, and provide potential solutions. A standardised questionnaire was used to gather data from a purposeful sample as part of a quantitative methodology. The analysed data reveal that institutional procedures, rebuilding techniques, project execution, and stakeholder management all contribute to the effective implementation of post-disaster home reconstruction projects.

Unveiling the Stories of the Rehabilitation Center Personnel in Dealing with Mentally Challenged Individuals: Phenomenological Study

This study explored the experience of personnel during their duties in It Works! Chemical Dependency Treatment Center, Tinago, Ozamiz City. The study used a qualitative approach using the phenomenological study Research design. Ten personnel from It Works! Tinago, Ozamiz City, who encountered many Challenges in dealing with mental challenges, were considered participants of the study. They were selected based on the following criteria: (1) personnel of the Rehabilitation center, (2) in serving six (6) months, (3) have direct contact with handling mentally challenged individuals, (4) willingness to participate. An interview was used to gather data. Analysis of the responses was done using Moustakas’ follow a flinty systematic procedure accessible to qualitative research transcendental phenomenological study. Results generated five themes: Passionate to help, Adversity in Dealing with Diverse Mentally Challenged Individuals, Maintaining Professionalism, and Ensuring the safety and well-being of the Patients; each employee at the rehabilitation center has a personal story about how they became interested in working with mentally challenged people. Hence, personnel must be physically, emotionally, and mentally ready when helping individuals find recovery.

An evaluation of rapid antigen tests diagnostic performance in the detection of SARS-CoV-2 infection

Aim: The study aimed simultaneously compare the diagnostic performance of the rapid antigen test (CoVard COVID-19 Rapid Antigen Test Kit, Turkey) and the RT-PCR test used in the detection of SARS-CoV-2 infection. Materials and Methods: In this study, the results of rapid antigen tests and RT-PCR tests applied simultaneously to the diagnosis of SARS-CoV-2 infection on nasopharyngeal swab specimens taken from patients applying to the …… University Hospital Emergency Unit with various symptoms were retrospectively analyzed. The study included 308 patients with or without respiratory tract infection symptoms who underwent COVID-19 rapid antigen and RT-PCR testing. Results: It was observed that 157 (51.0%) of the patients had symptoms related to COVID-19. A total of 50 (16.2%; 95%CI: 12.0-20.5%) of the patients' rapid antigen test and 97 (31.5%; 95%CI: 26.3-37.0) of the patients' RT-PCR test were positive. The rapid antigen test for 41 (42.3%; 95%CI: 32.0-52.9) out of 97 specimens with a positive RT-PCR test was also positive. The rapid antigen test was positive in nine (18%; 95%CI: 8.6-28.6) specimens while the RT-PCR test was negative. The concordance between the rapid antigen test and the RT-PCR was intermediate (k=0.437, p<0.0005). Conclusion: Compared to nucleic acid-based tests, rapid antigen tests are practical and fast, as well as not requiring experienced personnel and special laboratory infrastructure. It was concluded that the use of rapid antigen tests will help provide rapid triage in emergency services, especially during the times when cases with COVID-19 are on the rise.

Development of a lateral flow device for rapid simultaneous multiple detections of some common bacterial causes of bovine mastitis.

This work was conducted for the development of a 5-combi lateral flow immunochromatographic kit (LFK) for rapid and simultaneous identification of the common bacterial causes of bovine mastitis. The following pathogens are the identification targets of this kit: Escherichia coli, Staphylococcus aureus, Klebsiella pneumoniae, Streptococcus agalactiae, and Streptococcus pyogenes in milk samples from suspected bovine mastitis cases. The conventional microbiological identification of these agents is not only time-consuming and requires a fully equipped laboratory but also requires experienced personnel. Rabbit polyclonal antibodies (PAbs) specific to the antigenic components of the selected pathogens were prepared, and the pathogen-specific IgG was separated, purified, and conjugated with nanogold that was laid on the conjugate pad. Guinea pig PAbs specific to the microbial antigens of the selected pathogens were prepared, and their IgG content was separated, purified, and used as a capture antibody in the test (T) line on the nitrocellulose (NC) strips. Goat anti-rabbit IgG antibodies were used to capture the rabbit antibodies in the control (C) line of NC strips. The kit was held in a device comprising five strip-holding channels for the above-mentioned five bacterial species antigens. The developed LFK was evaluated, and its sensitivity and specificity were determined. The developed kits were applied for the examination of bovine milk samples from suspected mastitis cases, and the average sensitivity, specificity, and accuracy of 5-combi LFK for the detection of the five selected bacterial species compared to bacteriological examination (gold standard test) were 93.90%, 80.83%, and 90.53%, respectively. The minimal microbial count that gave positive results using the developed LFK was 103 colony forming unit/ml. Treatment of the milk samples with an application buffer and its pre-incubation in trypticase soy broth for 6 h at 37°C before testing significantly increased the sensitivity of the prepared LFK. The developed kit proved simple and convenient, and the results could be obtained in less than 10 min.

Evidence-based Communication Practice and Clinical Outcomes

Aim: This study aims to assess the effectiveness of evidence-based communication practice on clinical outcomes among nursing personnel at selected institution. Methods: The researcher adopted the quantitative evaluatory research approach with one group pre-test and post-test design. The sample size was 30 nursing personnel from selected institutions. The analysis of the data included both descriptive and inferential statistical methods. Results: Comparing pre-test and post-test scores to assess clinical outcomes, it was reported that 14.81% of adverse events occurred after the post-test, while 33.33% of medication errors occurred after the pre-test. The rate of bedside handover grew from 0% to 16.67%. Clinical documentation were 57.41% in post test. There was a rise in discrepancies from 23.53% to 40.74%. About 12.96% of patients were readmitted. Around 3.7% of subjects saw unexpected patient outcomes. The nurse-to-patient ratio rose from 0% to 3.70%. About 33.33% of the time allotted for handover was sufficient. The structured rating scale (Likert scale) is based on experience related to evidence-based communication practices in healthcare settings. The nursing personnel experience that the Introduction, Situation, Background, Assessment, and Recommendations (ISBAR) format enhances communication up to 100%. About 81.81% feel adequately trained. About 100% of the sample answered that this format improves patient safety. About 5.45% feel that the format was well-received by their colleagues. About 81.82% feel that it promotes a structured approach. About 81.82% feel a reduction in the information gap. About 72.73% of interdisciplinary collaboration improved. Patient outcomes improved by 81.82%. About 72.73% received training on the ISBAR format. About 81.82% recommended ISBAR to other healthcare professionals. About 72.73% agree to include the ISBAR format in nursing education. Conclusion: The ISBAR tool is useful for enhancing patient safety and treatment quality. It improves patient safety and quality, which is essential for an efficient flow of communication. The study’s conclusion highlights the necessity for increasing the utilization of evidencebased communication techniques.

Sales Forecasting System for Van-Sales Channel for FMCG Industry

In the Fast Moving Consumer Goods (FMCG) sector, the availability of sufficient product inventory on the delivery vehicle is directly related to the accuracy of the sales forecasts. Insufficient accuracy of the estimations leads to loss of income and increases secondary costs such as transportation and labor costs. In the current situation, sales forecasts are based on the sales personnel's delivery route, knowledge, experience, and relationships. Since the knowledge and experience of the personnel are not brought into the institutional memory, this information is lost with the personnel change, and the new person needs to develop their own experiences about the route. Currently, the sales forecasting accuracy rate is calculated as 70%. It has been determined that a daily loss of 15% on a product basis and a total of 5% daily occurs. In the study carried out within the scope of this research, advanced analytical and machine learning methods that can capture the dynamics of the FMCG industry and analyze the extensive data formed effectively are studied to increase the accuracy and consistency of sales forecasts. Within the scope of the research, machine learning models to be used for sales forecasts were developed using artificial neural networks methods. We evaluated the models' performance according to the recall, precision, and accuracy metrics based on the route, point of sale, and product. It was determined that the artificial neural networks performs well for sales forecasting. Using the artificial neural networks in the experimental study, we achieved an average of 5% revenue increase for the three route groups selected as pilots. The sales forecast accuracy rate increased from 78% to 82%.