Personal Advertisements Research Articles

System development for enhancing social media advertisement engagement through XLNet-based personality classification

This research focuses on addressing the challenge of implementing personalized advertisements in the retail industry, where existing methods often face complexities that hinder their swift and large-scale adoption. The primary objective of this study was to develop a scalable and efficient social media advertisement personalization system by employing advanced personality classification techniques. The system utilizes the myPersonality dataset, grounded in the Big 5 OCEAN traits theory, to accurately classify user personalities. By integrating the XLNet model, optimized for personality classification, the system achieves a classification accuracy of 97.47 %, with precision, recall, and F1-Score values of 0.95, 0.94, and 0.94, respectively. The findings demonstrate that personalized advertisements, driven by accurately classified personality traits, significantly enhance user interaction rates, showing a 24 % improvement over generalized advertisements. This improvement in engagement suggests that the system can effectively personalize advertisements to resonate more deeply with users, fostering stronger connections between users and the advertised content. The proposed system's high accuracy and improved interaction rates make it a valuable addition to current marketing strategies, enhancing both engagement and conversion rates. This innovative approach has the potential to transform personalized advertising, making it more effective and widely adoptable within the marketing sector

Personal advertising and dating culture in World War II Finland

ABSTRACT I analyze how personal advertising affected marital and sexual culture in Finland during World War II. The practice of seeking intimate company through newspapers was nearly non-existent in Finland before the war, but in wartime grew into a nationwide mass phenomenon due to the gender imbalance caused by men’s departure for the front. Wartime personal advertising was different than that in peacetime. Unlike the typical situation, when advertisements are mostly used by the middle-aged, most of the advertisers during the war were young adults in the prime age of courtship. Their active advertising accounted for the high marriage rates during the war and had a liberating effect on Finnish sexual culture. The active posting of personal advertisements by women was also noteworthy. Traditionally, they were expected to passively await men’s initiatives in the marital market. However, during the war, women advertised in the same numbers as men, indicating that the freedom offered by advertisements was particularly important for them. Nevertheless, the transformation of sexual culture is not explicitly evident in the advertisements. The Finnish personal advertising culture was unique in that even adults undoubtedly seeking serious relationships only expressed wishes for correspondence in advertisements due to the conservative sexual culture of the country. The case illustrates challenges in using personal advertisements in the historical analysis of mate selection.

PEMBELIAN IMPULSIF PELANGGAN PADA E-COMMERCE : PERAN PENGALAMAN PELANGGAN DALAM PERSONALISASI IKLAN

One of the advantages of using social commerce, especially Instagram, is the appearance of paid advertisements that suit consumer preferences, which is called personalization. Previous studies on the effectiveness of personalized advertising still show mixed results, both positive and negative. Based on the limitations of previous research, the focus of this research is to examine and analyze the effect of advertising personalization on advertising value which then influences impulse buying in social commerce and flow experience as moderation. This study used a survey method using 157 active Instagram users. The findings on the results of this study indicate that personalized advertising has a positive effect on advertising value and encourages impulse purchases. Then the flow experience was found to strengthen the value of advertising on impulse purchases. So the results of the study show that when users are fully engaged, happy, and excited when using social media, then receiving personalized advertisements that match their preferences will encourage impulse purchases.

A New Tool for Personalized Advertising in Shopping Malls: A Smart Billboard System

Along with the differences in customer preferences, a strong competition has emerged among the companies. Marketing managers have begun to design their marketing plans according to the target markets' needs and expectations. At this point, value-oriented marketing activities have become even more important. Personalized marketing is one of the most effective way of creating value to consumers. It is one of the best ways to establish relationships with target markets. Personalized marketing aims at delivering individualized messages to customers. By this means, personalized marketing activities attract more consumer attention relatively. It is a fact that it can also have positive impacts on the sales of the business. In this paper, a conceptual framework on personalized advertising is proposed. In this context, a hypothetical smart billboard system is designed at a shopping mall's entrance. The camera mounted system detects the car license plates via an image segmentation-based approach, which is composed of color space conversion, noise removal, edge analysis, geometric correction and connected component analysis. For license plate recognition, a 3-step image processing method, which comprises morphological dilation, character cropping and template matching is applied. A database is associating the detected license plates with the customers. When any match is found, the screen shows relevant advertisement to the customer. The study's major contribution is to propose a smart billboard system for shopping malls that presents personalized advertisements to customers based on their previous shopping experiences.

Examining the effects of Facebook’s personalized advertisements on brand love

ABSTRACT Personalized advertisements have been increasingly employed as a marketing strategy that enables a company to build strong relationship with customers. Results from two studies show that perceived personalization of personalized advertisements is an essential factor of stronger brand love. Specifically, this research reveals that perceived personalized Facebook ads positively impact brand experience and brand self-expressiveness, which in turn enhances brand attachment and brand love. This paper contributes to branding literature by illustrating how advertisements strengthen consumer brand relationships and enable brand managers to make better informed decisions when crafting personalized advertisements.

Data Privacy Concerns Using mHealth Apps and Smart Speakers: Comparative Interview Study Among Mature Adults.

BackgroundNew technologies such as mobile health (mHealth) apps and smart speakers make intensive use of sensitive personal data. Users are typically aware of this and express concerns about their data privacy. However, many people use these technologies although they think their data are not well protected. This raises specific concerns for sensitive health data.ObjectiveThis study aimed to contribute to a better understanding of data privacy concerns of mature adults using new technologies and provide insights into their data privacy expectations and associated risks and the corresponding actions of users in 2 different data contexts: mHealth apps and smart speakers.MethodsThis exploratory research adopted a qualitative approach, engaging with 20 mature adults (aged >45 years). In a 6-month test period, 10 (50%) participants used a smart speaker and 10 (50%) participants used an mHealth app. In interviews conducted before and after the test period, we assessed the influence of data privacy concerns on technology acceptance, use behavior, and continued use intention.ResultsOur results show that although participants are generally aware of the need to protect their data privacy, they accept the risk of misuse of their private data when using the technology. Surprisingly, the most frequently stated risk was not the misuse of personal health data but the fear of receiving more personalized advertisements. Similarly, surprisingly, our results indicate that participants value recorded verbal data higher than personal health data.ConclusionsOlder adults are initially concerned about risks to their data privacy associated with using data-intensive technologies, but those concerns diminish fairly quickly, culminating in resignation. We find that participants do not differentiate between risky behaviors, depending on the type of private data used by different technologies.

Language for work and work for language: linguistic aspirations in the marketing of domestic work

Abstract Language inevitably plays a key part in the infrastructure of transnational domestic work. Many who work and have worked in the domestic sector in Sweden have Swedish as their second language. The object of this study is to investigate the ways in which this fact is reflected in the marketing of domestic work historically as well as currently. Drawing on two datasets – personal advertisements by job seekers published in a Swedish daily during the twentieth century, and corporate marketing by contemporary cleaning agencies – the study discusses how references not only to language competence, but also to prospective language learning are used in the marketing of domestic work. While the phenomenon of domestic work, especially when performed by migrants, has been a resilient space of upset in the Swedish society for the last hundred years, the article argues that references to language are used to navigate tensions.

Dominic Meng-Hsuan Yang. The Great Exodus from China: Trauma, Memory, and Identity in Modern Taiwan.

After Japan’s surrender in 1945, war ­­continued in China—civil war between Communist and Nationalist forces. Dominic Meng-Hsuan Yang’s ­­awarding-winning book examines the million Nationalist refugees who made it to Taiwan—not only the traumatic paths of their journey (1945–1956) but also how they reshaped Taiwan and were themselves reshaped by Taiwanese society over subsequent decades. Yang’s findings have implications far beyond twentieth-century Taiwan: for constructing a multiple-event model of collective trauma; recognizing the therapeutic functions of social memory; and understanding diasporic identity in relation to social, temporal, and political displacements. Yang’s Memory Studies Association 2021 First Book Award is well deserved. He evaluates memoirs, fiction, and oral histories against contemporaneous documentary sources, including newspaper and magazine reports, op-eds, letters to the editor, and personal advertisements, as well as recently declassified military and government records of population statistics, crime and suicide rates, mental health treatment, and military-court trials of political prisoners. Yang’s...

Особенности развития рекламы армянской книги в Тифлисе (1801-1865 гг.)

The factors that influenced the development of Armenian advertising of books are examined in the article. Using the comparative historical and grouping methods, the author shows that the formation of Armenian book advertising in Tiflis was mainly similar to the development of book advertising in other provinces of the Russian Empire, but it had some peculiarities that were primarily due to the absence of Armenian statehood for many centuries. The decentralized Armenian publishing and bookselling structures were scattered, but their various components were integrated in the same system and influenced the formation of advertising communication, which made Armenian book advertising in Tiflis acquired more social in essence. The advertising was aimed at a purely ethnic cultural space, which was also influenced by the multicultural environment of Tiflis and the policy of the supreme power of the Russian Empire and its representation in the Caucasus in relation to the peoples of the region. The main emphasis of Armenian book advertising was placed on the educational and enlightenment functions of the book with the aim of integrating the divided people into one cultural communication space. Thus, advertising materialized and established the spiritual needs of the people. The Armenian book market formed very slowly, which was due to the illiteracy of the population’s majority, the difficulty of Old Armenian in which most of the books were published, the slow formation of Eastern Armenian literary language from various dialects, the fiction’s slow pace of development, the lack of good-quality translations of European literature, and the high cost of books. In the first half of the 19th century, the system of book advertising in Tiflis was institutionalised, which was due to the formation of publishing and bookselling markets as well as the types and ways of communication. The publishing sponsorship and the buying of books became a type of book advertising, and book advertising itself became a means of personal advertisement that aimed to popularize the personality and social status of the patron. The tradition of patronage contributed to sales of books because charitable investments were compensated with awards or by raising the social status of sponsors: the book was not only an item for advertising but also a means to advertise various individuals. If, until the 19th century, the patronage of the publication and distribution of Armenian manuscripts or books was based on a personal motive, and patriotism was expressed in the monumental preservation of the name of the book sponsor or orderer in the historical memory of the people, in the 19th century, under the tsarist regime, sponsorship had more pragmatic goals.

Long-term Mate Selection in Latin America: An Analysis of Personal Ads

The present work aims to study which factors are relevant in the long-term mate selection, from a Lonely-hearts personal advertisement sample of Spanish-speaking consumers of Cosmopolitan Magazine´s Colombian Edition. We analyzed 1468 publications (770 men and 698 women) using a coding system based on the theories of sexual strategies, genetic quality indicators and the preferences classification used in personal ads studies. Initially, we found trends as a greater predilection for psychological attributes and a greater demand to require more traits than offering them. In addition, the cross-cultural pattern demonstrated that men prefer women’s physical characteristics, while women require status/resources by men. Finally, men tended to be more selective in the age range of 36-45 years, while women’s selectivity decreased with age. The results replicate many of the patterns found in investigations related to human sexual selection, also bring enlightenment about new preference dimensions to study in the future. How to cite this article: Moreno, L., Gutiérrez, G., Cruz, J., Javela, L., Gonzáles, M., & Rodríguez, J. (2022).Long-term Mate Selection in Latin America: Evidence from Lonely-Heart Ads. Revista Colombiana de Psicología, 31 (1), 77-92. https://doi.org/10.15446/rcp.v31n1.89118

Speech strategy sequencing in personal ads

Traditional personal advertisements often follow an ‘X seeks Y for Z’ format. The current study analyses the presence of these different components of personal ads (referred to as speech strategies) and their sequencing across four socio-sexual groups (women seeking women, women seeking men, men seeking women and men seeking men) and distinct types of relationships desired (romantic, sexual and other) in two regions, Mexico City and London. Results indicate that the structure of personal ads varied by both factors across regions. Posters who expressed desire for romantic relationships in London diverged less from the traditional format than those who portrayed themselves as seeking sex or other types of relationships. Additionally, socio-sexual groups differed in the type and frequency of several components within their personal ads. The indexicality of the XYZ structure as well as differences in portrayed relationship desired between regions are discussed as factors contributing to regional differences.

A socio-ecological approach to relationship goals and self-presentation strategies in American and Chinese online dating websites

We investigate the cross-cultural differences in relationship goals and self-presentation strategies by users of American dating websites (n = 300) and Hong Kong Chinese dating websites (n = 300). Results showed that users of American dating websites were more likely to maximize their relationship chances and had a greater preference for less committed relationships (e.g., friends, sexual interest); while users of Chinese dating websites were more likely to initiate more committed relationships (e.g., romantic partners, soulmates). Moreover, American website users adopted a self-enhancing presentation strategy (e.g., stating positive, superior self-attributes and emphasizing self-uniqueness in their personal advertisements), while Chinese website users adopted a self-effacement presentation strategy (e.g., disclosing also negative, inferior self-attributes and expressing feeling of loneliness in their personal advertisements). The observed findings are discussed in the framework of relational mobility.

Cranial Compatibility: Phrenology, Measurement, and Marriage Assessment

This essay examines phrenological tools as instruments of matchmaking and focuses on the personal ad as a site for producing and exchanging knowledge about individuals. It shows how cranial measurement produced character profiles for the purpose of judging suitable marriage partners and how users integrated those profiles into personal advertisements published in the Water-Cure Journal. A popular but contested science of the mind, phrenology maintained that one could truly know others and oneself through measuring “organs” of the mind via protrusions on the skull. While much has been written about phrenology, less attention has been paid to its focus on marriage and mating and to how users enrolled phrenology to find and judge the viability of a mate. Focused on the American context in the 1850s, this essay will show that notions of race and gender, heredity, and marital “relations” were embedded in the shorthand of phrenological measurements and personal ads.

Beacons and Blockchains in the Mobile Gaming Ecosystem: A Feasibility Analysis.

We explore the adoption of the Internet of Things (IoT) and Distributed Ledger Technologies (DLTs), such as blockchains, in mobile gaming, focusing on ecosystem expansion and diversification, customer attraction and retention, exploitation of context sensitive and personalized advertisements, and improved monetization of in-game assets. We evaluate the cost and transaction delay of DLTs in a location-based mobile game ecosystem using two types of blockchains (permissioned and permissionless or public), based on defined Key Performance Indicators (KPIs). Our evaluation shows the advantages of using both types of blockchains as well as interledger technologies that combine them. Permissioned blockchains enable high performance, e.g., in terms of throughput and delay, and low cost, while permissionless (public) blockchains, through their transparency, immutability, and openness, support trust and facilitate interactions among unrelated parties. Finally, we show that the combination of IoT devices and DLTs in mobile gaming offers new business opportunities and enables innovative business models for both traditional mobile gaming companies and other participants in the ecosystem, e.g., game players, cafes, malls, and similar establishments, advertising companies, and independent programmers.

Sexualities of Imagined Bodies During a Time of Social Isolation

As the world shifted into social isolation at the onset of the Coronavirus pandemic, many found remote dating to be their only outlet for romantic and sexual interaction. In this paper, I examine the constructed reality of personal advertisements in the COVID‐19 era. I focus on the meaning individuals find in online dating and how they use their imagination in the development of online relationships. I followed the stories of those individuals who took out personal advertisements in the New York Review of Books at the beginning of the Coronavirus pandemic in March 2020. Although I draw on textual analysis of these advertisements, I am less concerned with the genre and more concerned with the ad authors' relationships to online dating. By conducting interviews, I found that online relationships offer their own distinct pleasures and that their format affords individuals more freedom of self‐presentation and expression than in‐person dating, thereby setting participants up for potentially more successful romantic first impressions.

‘Straight-ish’

Despite a robust literature on agency in language, gender, and sexuality research, constraints on agency as seen through multiple layers of identity, conflict, or construct are less clearly discussed. Through an analysis of straightidentified men seeking other men on a popular internet personal advertisement forum, I examine the language that individuals posting in men-seeking-men online personals employ to balance a self-presentation as a straight male while simultaneously seeking same-sex partners. To do so, I build upon current conceptualisations of agency to focus on the linguistic manipulation and negotiation of the constraints to their agentive abilities to construct identities and desires. These discursive negotiations serve to separate one's identity from one's desires in terms of space, time, and agency and create a nuanced understanding of these men's sexuality.

Investigating the association between mating-relevant self-concepts and mate preferences through a data-driven analysis of online personal descriptions

Abstract Research on mate preference have often taken a theory-driven approach; however, such an approach can constrain the range of possible predictions. As a result, the research community may inadvertently neglect traits that are potentially important for human mate choice if current theoretical models simply do not identify them. Here, we address this limitation by using a data-driven approach to investigate mating-relevant self-concepts (i.e., what individuals believe to be attractive about themselves). Using Latent Dirichlet Allocation (LDA; a clustering method developed in computer science) and a large sample of written descriptions from online personal advertisements (N = 7973), we identify 25 common topics that individuals use when advertising themselves. Men were more likely to advertise education/status, while women were more likely to discuss being honest/nurturing and caring for pets. We also assessed patterns of universal and compatible mate preferences for these 25 topics by collecting ratings of desirability from a separate group of 100 participants on a subset of these profiles (N = 468). Participants were also asked to write a personal description of themselves as if they were writing for a dating website. Overall, both male and female profiles that discussed outdoor activities, and music/art were rated as more desirable, while women that discussed a healthy lifestyle and friends/family were also rated as more desirable. Both men and women who discussed sex or mentioned being a parent were rated as less desirable. When comparing the topic probabilities between profiles collected online and those written by the raters, we found that raters preferred profiles that were more similar to their own, particularly for topics to do with being outgoing and agreeable.

Toward an understanding of consumer self-marketing: An examination of gay and lesbian advertising appeals

Consumers are actively participating in self-marketing online, creating selfadvertisements and presenting their personal brands to others. The purpose of this study is to examine the advertising appeals used in self-marketing by gay men and lesbian women who go online to advertise for a date or partner. A total of 1,200 personal advertisements were content analysed to identify the type of advertising appeal used and differences were then compared by gender via a chi-square test of proportions. Findings show that consumers utilise a variety of advertising appeals in their self-marketing and that differences exist in the usage of the advertising appeals by gender for gay men and lesbian women. With the growth in people who identify as a member of the LGBT community and the growth in acceptance of LGBT people, this research provides new insight at a time when advertising to the LGBT community is no longer about creating separate advertisements targeted toward a niche group, but advertisements that offer inclusion and acceptance of all people. The paper discusses implications for self-marketing and advertising to LGBT consumers.

Cookies and Sessions: A Study of what they are, how they can be Stolen and a Discussion on Security

Cookies and sessions are common and vital to a person’s experience on the Internet. The use of cookies was originally used to overcome a memoryless protocol while using a tiny amount of the system’s resources. Cookies make for a cohesive experience when shopping online, enjoying customized content, and even receiving personalized advertisements when casually surfing the Web. However, by design, cookies lack security. Our research begins by giving a background of cookies and sessions. It then introduces what session hijacking is, and a lab was constructed to test and show how a cookie can be stolen and replayed to gain authenticated access. Finally, the paper presents various countermeasures for common attacks and tools checking for authentication cookies vulnerabilities.

Ethics of mobile behavioral advertising: Antecedents and outcomes of perceived ethical value of advertised brands

The practice of mobile behavioral advertising, which involves monitoring and analyzing customer mobile browsing behavior and location in order to provide behavior-based personalized advertisements, is on the increase. This study investigated consumer perceptions of the ethical value of the brands advertised using mobile behavioral advertising, and the precursors and outcomes of these perceptions. Data was collected in Gauteng, South Africa from 500 consumers who indicated that they had previously been targeted by mobile behavioral advertising. Structural equation modeling was used to analyze the data. The results suggest that perceived privacy control, desire for privacy, privacy concerns, and attitude towards mobile behavioral advertising exert a significant influence on consumers' perception of brand ethical value. Perceived brand ethical value was found to affect advertisement avoidance and brand customer relationship quality as denoted by brand romance. Marketers can use the study's findings to manage their mobile behavioral advertising practices better.