Beacons and Blockchains in the Mobile Gaming Ecosystem: A Feasibility Analysis.

Abstract

We explore the adoption of the Internet of Things (IoT) and Distributed Ledger Technologies (DLTs), such as blockchains, in mobile gaming, focusing on ecosystem expansion and diversification, customer attraction and retention, exploitation of context sensitive and personalized advertisements, and improved monetization of in-game assets. We evaluate the cost and transaction delay of DLTs in a location-based mobile game ecosystem using two types of blockchains (permissioned and permissionless or public), based on defined Key Performance Indicators (KPIs). Our evaluation shows the advantages of using both types of blockchains as well as interledger technologies that combine them. Permissioned blockchains enable high performance, e.g., in terms of throughput and delay, and low cost, while permissionless (public) blockchains, through their transparency, immutability, and openness, support trust and facilitate interactions among unrelated parties. Finally, we show that the combination of IoT devices and DLTs in mobile gaming offers new business opportunities and enables innovative business models for both traditional mobile gaming companies and other participants in the ecosystem, e.g., game players, cafes, malls, and similar establishments, advertising companies, and independent programmers.