Abstract
The present work aims to study which factors are relevant in the long-term mate selection, from a Lonely-hearts personal advertisement sample of Spanish-speaking consumers of Cosmopolitan Magazine´s Colombian Edition. We analyzed 1468 publications (770 men and 698 women) using a coding system based on the theories of sexual strategies, genetic quality indicators and the preferences classification used in personal ads studies. Initially, we found trends as a greater predilection for psychological attributes and a greater demand to require more traits than offering them. In addition, the cross-cultural pattern demonstrated that men prefer women’s physical characteristics, while women require status/resources by men. Finally, men tended to be more selective in the age range of 36-45 years, while women’s selectivity decreased with age. The results replicate many of the patterns found in investigations related to human sexual selection, also bring enlightenment about new preference dimensions to study in the future. How to cite this article: Moreno, L., Gutiérrez, G., Cruz, J., Javela, L., Gonzáles, M., & Rodríguez, J. (2022).Long-term Mate Selection in Latin America: Evidence from Lonely-Heart Ads. Revista Colombiana de Psicología, 31 (1), 77-92. https://doi.org/10.15446/rcp.v31n1.89118
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