The article describes the essence of gender identification in the process of socialization of adolescents. The social transformations taking place in modern society are changing the established ways of life, social norms, and ideological structures that define them, as well as attitudes toward them. These transformations have a significant impact on the formation of the individual, his or her status and position in society, professional development, and family roles. The purpose of the article is to substantiate the conditions for the formation of gender identification in the process of socialization of adolescents based on a gender approach, which is implemented in the family, school, and society. The concepts of gender and gender culture are highlighted. Attention is focused on the rapid increase in the percentage of so-called civil marriages, which lead to an increase in the number of single mothers and disorientation of sex education of children in the family. In these marriages, young people are not responsible for an “artificial” family, do not strive to have and raise children, and live together to satisfy their sexual needs. Relationships formed in this way are perceived and evaluated differently by boys and girls. Thus, among the 40 adolescent males surveyed, 70% were in favor of civil marriage, while 30% were against it. Among female adolescents, 31.5% approve of civil marriages, and 68.5% are against them. The results show that boys are more loyal to free, unencumbered relationships, but girls also perceive them quite favorably, not fully realizing that it is the woman who is socially and personally more vulnerable in such a situation. It has been found that adolescents show a high awareness of their personal identity through various aspects, such as gender perceptions, social roles, moral values, and interests. They are actively rethinking their place in society and their own views, which indicates their developed self-awareness and readiness to interact with the world around them. It is concluded that the rapid development of technology, diverse cultural influences, and new forms of communication create a unique environment in which gender norms and stereotypes are constantly being revised and evolved. This process is of particular importance for adolescents, as they are actively in the phase of self-determination and personal development. Understanding the gender aspects of social interaction among this group will help to identify and address the problems of inequality and discrimination at the initial stages of their occurrence. Prospects for further research of the problem are seen in the study of the influence of gender factors of adolescents on self-determination in modern society. Keywords: gender, identity, society, socialization, construct, personality, adolescents