This explorative article qualitatively describes reputation variables that are applicable to bothcorporate and personal reputations: identity, image, branding, personality, behaviour, culture,ethics and storytelling. The research problem is concerned with the fact that personal reputationsare not studied with the same intensity as corporate reputations are. In the context of corporatecommunication, the question arises as to whether variables that measure corporate reputationcan be applied to the assessment of personal reputations. The article aims firstly to describe the concepts which define reputations, both corporate and personal, from a corporate communication perspective, and secondly to describe ways ofassessing corporate reputation, in order to suggest their application to personal reputation. Indoing so, the article attempts to ground corporate reputation within the meta-theoretical contextof corporate communication, according to the traditions of Van Riel (1995) and Van Riel andFombrun (2007). The article concludes that the Reputation Quotient (RQ) can be applied to measure personalreputations. This measurement instrument includes all the assessment criteria of the ReputationInstitute’s (2017) the RepTrak®, as well as the criteria of the Authentic Personal GovernanceModel, and the Personal Balanced Scorecard Framework proposed by Rampersad and Hussain(2014). The article does not attempt to elaborate upon a personality analysis of individuals, but isconcerned with the possible application of corporate reputation measurement variables tomeasure the reputation of individuals.