Language plays a key role in the production and exercise of stigma power. Research examining how language is used, accepted and resisted in the substance use field has value for developing inclusive policies and programs. Future research must involve people with substance use issues in deciding what constitutes non-stigmatizing language. Stigma is a vehicle for power. It sustains social hierarchies erected to exploit, control, manage and exclude certain social groups with the aim of enforcing norms, reinforcing dominance and perpetuating segregation [1]. In the 1960s, labeling theorists and stigma scholars began highlighting the key role that language plays in the production and exercise of stigma power. This scholarship exposed the potent effects that social labels have on people who live with discredited attributes and devalued conditions, including people with substance use issues. Kelly, Greene & Abry's [2] study builds upon this empirical and theoretical foundation to examine how language shapes public attitudes (i.e. social stigma) towards opioid use disorders. Their research revealed that certain terms, such as ‘disease’, and attributes, such as gender, evoked different stereotypes and beliefs about people with opioid use disorders, such as blame, fear and recovery potential. The study found that the biomedical term ‘chronically relapsing brain disease’ was associated with lower levels of blame attribution; however, the results were inconclusive, as other non-biomedical terms (e.g. ‘problems’) were associated with increased prognostic optimism. Studies of this nature have value in the substance use field where language is contested and terms fall out of favor rapidly. This is not a minor disagreement about semantics; rather, it represents struggles for power. As Szasz famously stated: ‘In the animal kingdom, the rule is, eat or be eaten; in the human kingdom, define or be defined’ [3]. Throughout history, people with substance use issues have been subjugated by systems of oppression rendering them voiceless and powerless. They have been criminalized, medicalized, institutionalized, politicized and ascribed with dehumanizing and disempowering labels, such as addict, junkie and abuser. Stigmatizing terms produce stereotyped imagery and reinforce dominant belief systems that inform and justify society's poor treatment of people with substance use issues. Such labels also have the profound effect of influencing how people with substance use issues perceive themselves, contributing to internalized stigma, low self-worth and reluctance to seek help. Initiatives aimed at reducing social stigma have focused on educating the public and the media about the proper language when referring to people with substance use issues [4]. Avoiding the term ‘addict’ and using people-first language are common messages. However, formulating these recommendations is no small feat, as major disagreement exists in the substance use field. Seemingly innocuous words, such as recovery, treatment, addiction and disorder, are passionately resisted by people who reject the history, epistemology and paradigm conveyed by these constructs. Concepts extending from the biomedical model reinforce asymmetrical power relations that subordinate people with lived experience and, therefore, are actively opposed by people who use drugs. Reclamation of stigmatized labels, such as the term ‘alcoholic’ by participants in step programs, further complicates the terrain [5]. Despite the uncertainty, the self-identifying labels chosen by people with substance use issues must be respected. Ultimately, that is what matters most. Appreciating the reasons why certain labels, including biomedical terms, are resisted and rejected by people with lived experiences also holds tremendous value for understanding how stigma is experienced and perceived by people with substance use issues. The terms used to characterize people with substance use issues in the rules, policies and procedures of social institutions also have implications for structural stigma. Derogatory language written into laws and policies (e.g. abuser, addict, non-compliant, clean/dirty) can fuel stigma by reinforcing stereotypes, permitting stigmatizing practices and legitimizing unfair treatment. Again, it is the perspective of people with substance use issues that matters most, and they should be involved in developing and reviewing laws and policies with the aim of eliminating stigmatizing language. The study by Kelly, Greene & Abry [2] offers valuable insights into the terms that evoke opioid use disorder-related stigma among the public. Investigating how this resonates with people who live with opioid use disorders is an important next step. It is time to challenge the ‘define or be defined’ logic and dismantle existing power differentials that contribute to stigma. None.
Read full abstract