Perceptions Of Social Media Research Articles

Student-Professor Social Media Relationships: An Exploratory Study of Privacy and Trust

This article explores social media relationships between undergraduates and their professors. It addresses social media efficacy’s and social media privacy’s impact on students’ trust in both their professors and university. An online survey of 448 business students found that students who are in social media relationships with professors are more concerned about their own social media privacy and that these students are less likely to trust their professors and the university. When it comes to perceptions of professor and university trust, students’ perceptions of social media privacy are more important than their social media connections with professors. Implications are discussed.

Social media medical misinformation: impact on mental health and vaccination decision among university students.

BackgroundThe COVID-19 pandemic highlighted the need of social media as a medium for gathering health-related information. Simultaneously, a slew of false information, primarily about COVID-19’s origin, dissemination, prevention, treatment, and fatality surfaced, making it difficult to distinguish fake from genuine material. However, the possible effects on mental health and the extent to which this influences our decisions, particularly regarding vaccination, are unknown.AimThe purpose of this questionnaire-based cross-sectional study was to examine Lebanese University students’ perceptions of social media influence during the COVID-19 pandemic, as well as to measure the impact of misinformation on respondents’ mental health and vaccination decisions.MethodsIn total, 440 students took part and were asked to complete an online survey that included questions on social media trust, the “general health questionnaire index” (GHQ-12), and a scale measuring “attitude towards vaccination”.ResultsOur data demonstrated a low frequency of mental health disorders among Lebanese University students, which was correlated to frequent social media exposure during the COVID-19 pandemic. These findings suggested that students are more aware of misinformation and had lower rates of despair and anxiety than the general population. Furthermore, Facebook use was associated with worse attitude and behaviour towards vaccination (p = 0.001), but a better mental health. Twitter had the inverse effect (p = 0.002).ConclusionIt is a necessity to use social media correctly in health-related topics, to push governments and platforms towards making decisions about false and invalidated posts.

Analysis the influence of “web celebrity” phenomenon on young consumer’s perception in the perspective of new media -- taking cosmetic industry as example

This research mainly explores the influence of the "web celebrity" phenomenon on young consumers' perception of social media. Taking Kylie Jenner’s successful marketing of cosmetics company as background, from the perspective of consumer’s perception to discuss the research question in depth on Instagram. It analyzes consumers’ perceptions through collecting data on social media to detect the perceived value and satisfaction and e-WOM communication. The e-WOM effect tested of Kylie Cosmetics in this experiment is different from our stereotype. Finally, it indicates that consumers have a high degree of recognition of Kylie Cosmetics.

Associations between parental monitoring and parents’ social media use and social media perceptions

To date, much remains unknown about how parents' own experiences with social media shape whether and how they monitor social media use by their teens. This study investigated how parents' social media use and parents' emotional responses to content impacted parental monitoring. This study assessed five monitoring outcomes: parent-child communication, intrusive measures, frequency of monitoring, solicitation, and rule-setting. Participants were 525 Pennsylvania parents with a child aged 12 to 17 in their household who completed a web survey in 2019. Parents who used a greater variety of platforms were more likely to ask their children about social media use and used more privacy-violating strategies like tracking apps. Active users more frequently monitored teens' use and set more rules about use. Parents who felt inspired by what they saw on social media monitored their teens’ social media use more closely and felt much more positively about the impact of social media on teens today. Parents who believed social media made them more connected with others felt much more positively as well. Those who felt angered by social media content felt more negatively about how social media might impact teens. • Parents with more social media experience were more likely to monitor their child's social media use. • Parents who felt angered by social media content felt more negatively about how social media might impact teens. • Active social media users more frequently monitored teens' use and set more rules about use.

Pemantauan Penggunaan Media Sosial Twitter Menggunakan Social Network Analysis dalam Melihat Politik Programatik pada Kampanye Pilkada Kota Depok Tahun 2020

This research aims to explain the observation result of social media Twitter utilization on programmatic politics campaign in each candidate pairs as the winning attempt on 2020 regional head election in Depok City. Two candidate pairs are contesting on 2020 regional head election in Depok City. The number 1 candidate pair is Pradi Supriatna and Afifah Alia, carried by The Coalition of Depok Rises. Meanwhile, candidate pair number 2 is Mohammad Idris and Imam Budi Hartono, carried by the Coalition of the Ordered, Fair, and Prosperous. This research is qualitative research on a campaign about the campaign activities which viewed through the programmatic politics campaign of each candidate pair's Twitter account. The data collection technique in this research uses Social Network Analysis (SNA) on Twitter accounts that represent each candidate pair. Those accounts are such as @pradi_afifah and @idrisimam2020. This research also integrates Andreas Jungherr’s perception of social media function on the campaign and Bardhan & Mookherjee’s perception of programmatic politics. Both perceptions intended to look social media function on doing programmatic politics campaign each candidate pairs. The findings of this research are that each candidate pairs enable social media Twitter as a programmatic politics campaign that offers the policy of various problems in Depok City.

Factors Influencing HEIs to Adopt Social Media as a Marketing Communication Tool

This research aims to identify the factors influencing Higher Education Institutes (HEIs) to adopt Social Media (SM) for marketing communication. The research was conducted through a qualitative study by interviewing SM managers of selected Pakistani HEIs. Data was analyzed using NVivo 11 to identify emerging themes. The findings revealed several internal and external factors encouraging HEIs to adopt SM marketing. Internal factors reflected the internal dynamics or beliefs within the HEIs that encouraged them to use SM for their marketing communication, whereas external factors were environmental changes, not in direct control of HEIs, but believed to contribute towards their decision to use SM. The internal factors included the belief of applicants, increased interest of senior management towards SM, perception of cost-effective promotional tool, induction of young staff, perception of SM as a modern communication tool and move towards paperless communication. The external factors included SM preference as a mode of communication, declining value of traditional marketing communication tools, E-Life inclination, presence of competitors & unofficial SM accounts of HEIs and their self-driven nature. This study draws focus towards the underlying intentions of HEIs for their SM presence and compares these motivations with other organizations. This has enabled filling in the gaps in the literature regarding the roots of SM marketing in the context of HEIs. From a practical perspective, the findings of this study will enable HEIs to compare their SM motives with other industries. A major difference found was the absence of motivation on the part of HEIs to use SM. This is in contradiction to other industries that put relationship building with customers as one of the primary motives to use SM.

The Return of the “Lurker”: A Longitudinal Study of Citizens’ Use of Social Media in Danish Elections 2011, 2015, and 2019

In this case study on Denmark, we particularly focus on trajectories of participation, the question of increasing mobilization, and the perceived outcomes in terms of efficacy. Contrary to other studies, we seek to establish a coherent perspective including the “silent majority.” By combining studies of participation, mobilization, and efficacy, we wish to provide not only a rigorous documentation of mobilization and efficacy of social media during election campaigns, but also a historic documentation of the participatory use and perception of social media as a democratic and political tool during three national election campaigns from 2011 to 2019.

Analysis of Social Media Perceptions Among Orthopaedic Surgery Residency Applicants and Social Media Use by Residency Programs During the 2020 to 2021 Cycle.

Introduction:Owing to the coronavirus 2019 pandemic limiting both applicants and residency programs in their ability to connect in-person, it is likely that a shift toward virtual connections was made. We aimed to query applicants regarding their perspectives of orthopaedic residency program social media use. Furthermore, we aimed to quantify the number of orthopaedic surgery residency programs with active social media accounts.Methods:All applicants to a single orthopaedic surgery residency were surveyed regarding their perceptions of social media use by orthopaedic surgery residency programs. After this, we evaluated social media use by orthopaedic surgery residency programs.Results:Of total, 54.3% of applicants indicated that an orthopaedic surgery residency program they followed on social media posted content that increased their interest in the program. Furthermore, 77.8% of the applicants believed that orthopaedic surgery residency programs should have social media accounts, specifically Instagram. Of the orthopaedic surgery residencies identified, 113 (58.9%) had Instagram, 84 (43.8%) had Twitter, and 21 (10.9%) had Facebook accounts.Discussion:Applicants largely feel that orthopaedic surgery residencies should have social media accounts. Orthopaedic surgery residencies saw the value in connecting with students virtually, as shown by nearly 90% of the programs, with social media starting their accounts this year.

Politically Motivated Avoidance in Social Networks: A Study of Facebook and the 2020 Presidential Election

This study considers politically motivated unfriending/unfollowing on Facebook in the lead up to the 2020 Presidential election. As social media has grown more central to public discourse, it has been suggested that these types of avoidance behaviors might contribute to the formation of partisan echo chambers, whereby users may limit their exposure to competing viewpoints and corrective information by eliminating the network ties that transmit it. Building on prior research, this study explores the relationship between politically motivated avoidance and user perceptions of social media’s credibility as a source of political information. A pre-election survey of voting age adults in the state of Florida is analyzed to identify both the frequency and predictors of politically motivated avoidance. The results suggest that avoidance is a function of both individual political characteristics and user perceptions of information credibility. The findings are considered in the context of previous literature, and important avenues for future research are discussed.

Millennials and Gen Z’s Perception of Social Media Marketing Effectiveness on the Festival’s Branding: The Mediating Effect of Brand Gestalt

Millennials and Gen Z’s Perception of Social Media Marketing Effectiveness on the Festival’s Branding: The Mediating Effect of Brand Gestalt

Associations Between Social Media, Bedtime Technology Use Rules, and Daytime Sleepiness Among Adolescents: Cross-sectional Findings From a Nationally Representative Sample.

BackgroundSocial media use is associated with poor sleep among adolescents, including daytime sleepiness, which affects adolescents’ mental health. Few studies have examined the associations among specific aspects of social media, such as frequency of checking and posting, perceived importance of social media for social belonging, and daytime sleepiness. Identifying whether certain adolescents are more at risk or protected from the effects of social media on sleepiness may inform future interventions for social media, sleep, and mental health.ObjectiveThis study aims to examine the association between social media use frequency and importance, daytime sleepiness, and whether the perceived importance of social media for social interactions and parental rules around bedtime technology moderated these relationships.MethodsThis cross-sectional survey study was conducted with a sample of 4153 adolescents from across the United States. Qualtrics was used to collect data via panel recruitment from a national sample representing the US demographics of teens aged 12 to 17 years. Participants completed measures of daytime sleepiness, frequency of social media checking and posting, and the importance of social media for social interactions. Parents reported whether they had a household rule around bedtime media and screen use. Hierarchical regressions and moderation analyses were conducted, covarying for age, gender, and age at first smartphone use.ResultsParticipants had a mean age of 14.64 (SD 1.66) years in grades 6 to 12, 46.45% (1929/4153) identified as female, and 67.93% (2821/4153) identified as White. The results indicated that adolescents who posted (B=0.70, SE 0.04; P<.001) or checked (B=0.76, SE 0.04; P<.001) social media more frequently or who perceived social media to be more important for social belonging (B=0.36, SE 0.02; P<.001) had higher levels of daytime sleepiness. Moderation analyses indicated that the relationship between social media use frequency and daytime sleepiness was exacerbated by higher levels of perceived social media importance (B=0.04, SE 0.01; P<.001). Adolescents without household rules around bedtime technology use were more likely to be affected by social media checking (B=−0.34, SE 0.09; P<.001) and importance (B=−0.16, SE 0.04; P<.001) on daytime sleepiness.ConclusionsThe findings suggest that social media use frequency and perceived importance of social interactions are associated with daytime sleepiness among adolescents. It is important to consider youth’s perceptions of social media when assessing the potential effects of social media use frequency on youth well-being. Furthermore, youth who did not have parental rules around bedtime technology use were most likely to be affected by social media use and perceived importance. The findings may extend to other mental health outcomes and may guide future prevention and intervention programs designed to improve social media use, sleep, and mental health.

Persepsi Wisatawan Terhadap Akun Media Sosial Instagram @Watuamben

Natural tourism destinations Watu Amben is tourist destinations which presents a panorama of the natural landscape which is located in the village of Pandeyan, district Piyungan, Bantul. One of the efforts made by the Manager of Watu Amben to introduce these tourist destinations to the public is using social media Instagram. Based on the foregoing, the researchers conducted a study with the title "Tourist Perception of Social Media Account Instagram@watuamben". Research methods used in this research is qualitative research. This research was conducted in nature tourism Watu Amben, with data collection techniques observation, interview, questionnaire and the documentation. The interviews addressed to account manager Instagram @watuamben and also tourists coming to Watu Amben, while questionnaires addressed to tourists visiting the Watu Amben. The purpose of this research is to know the visitor's perception of social media account Instagram @watuamben. The result of this research is that the pictures or videos that uploaded in Instagram by @watuamben could change the tourist perspective about tour destination waktu ambrn when they see the pictures and the videos. Also, the researchers hope that the administrators of Instagram account @watuamben could use the media social to introduce the tour destination watu amben to publiceffectively

General Public Perception of Social Media, Impact of COVID-19 Pandemic, and Related Misconceptions.

This research aimed at investigating the general public perception of social media (SM), impact of COVID-19 (SARS-CoV-2) pandemic, and related misconceptions among the Pakistani population. Cross-sectional study conducted during the peak of COVID-19 in Pakistan between May and June, 2020 comprised of 2307 Pakistani male and female participants. Subjects under 18 years of age and nationality other than Pakistani were excluded. An online questionnaire was administered via the Internet using various kinds of social media. The study was comprised of 2307 male and female participants; 2074 (89.90%) used SM for seeking COVID-19 information, 450 (20%) used both Facebook (FB) and WhatsApp (WA), and 267 (11.6%) used FB, WA, Twitter, and Instagram. Respondents' perceptions showed that: 529 (23%) believed in SM information and 1564 (67.8%) stated that COVID-19 affected their social and mental wellbeing. Respondents' knowledge revealed that: 1509 (65.40%) had poor knowledge (≤ 50% score), and 798 (34.6%) had good knowledge (> 50% score) (P < 0.001) about COVID-19. Binary logistic regression analysis showed that higher-earning positively correlated, while private jobs were negatively associated, with good knowledge. FB and WA were the 2 common social media used by study participants (a third had good knowledge). COVID-19 affected the social, mental, and psychological well-being of individuals. Good knowledge was greater in individuals with higher earning and less with private job involvements.

SOCIAL MEDIA AS TEACHING/LEARNING TOOLS IN NIGERIAN TERTIARY INSTITUTIONS

This study verified students’ perceptions on whether utilisation of the social media tools for teaching/learning can possibly contribute towards driving 21st century inclusive education efforts in Nigerian universities. A descriptive survey design was adopted for the study. Study’s population was made up of all 392 students of Educational Technology unit of the Department of Curriculum and Teaching in the Faculty of Education in the University of Calabar. Sample was drawn through purposive sampling procedures with a sample of 68 respondents drawn for the study. A 15-item questionnaire tagged “Learners’ Perceptions of social media as Teaching/Learning Tools and Contributions to 21st century Inclusive Education Efforts’ Questionnaire” (LPSMTLTCIEEQ) was utilized to collect data. Using Cronbach Alpha, the reliability estimate of the instrument was 0.82. Data analysis was achieved using frequencies and percentages. The findings revealed that students had favourable perceptions concerning utilisation of the social media tools for teaching/learning as a vital contributor towards driving 21st century inclusive education efforts. Recommendations included that; lecturers should incorporate use of social media tools for teaching-learning processes.

Measuring Response Style Stability Across Constructs With Item Response Trees.

Individual response style behaviors, unrelated to the latent trait of interest, may influence responses to ordinal survey items. Response style can introduce bias in the total score with respect to the trait of interest, threatening valid interpretation of scores. Despite claims of response style stability across scales, there has been little research into stability across multiple scales from the beneficial perspective of item response trees. This study examines an extension of the IRTree methodology to include mixed item formats, providing an empirical example of responses to three scales measuring perceptions of social media, climate change, and medical marijuana use. Results show extreme and midpoint response styles were not stable across scales within a single administration and 5-point Likert-type items elicited higher levels of extreme response style than the 4-point items. Latent trait of interest estimation varied, particularly at the lower end of the score distribution, across response style models, demonstrating as appropriate response style model is important for adequate trait estimation using Bayesian Markov chain Monte Carlo estimation.

Pre-service teachers' perceptions of social media – A qualitative survey study in Turkey and Sweden

The purpose of this study was to investigate pre-service teachers' perceptions of social media. The phenomenology approach, one of the qualitative research methods, was used in the study. The participants of the study included 201 pre-service teachers studying at two state universities, one in Turkey and the other in Sweden, in the spring term of the 2018-2019 academic year. In the study, metaphors were used to reveal pre-service teachers' perceptions of social media. The pre-service teachers were asked to fill in the following query: 'Social Media is like ……… because ………'. The collected qualitative data were analyzed by using content analysis method. The findings indicated that the pre-service teachers from both countries perceived social media mostly as a tool for communication and access to information and that a very few of them associated social media with education. In addition, it was found that pre-service teachers from Turkey had more negative perceptions of social media compared to those from Sweden. The pre-service teachers from Turkey who had negative perceptions associated social media mostly with addiction.

Unveiling drivers and brand relationship implications of consumer engagement with social media brand posts

PurposeThe purpose of this study is to identify the customer perceptions of social media brand post characteristics that drive consumer engagement with the brand post. Furthermore, this study identifies the customer-brand relationship outcomes resulting from the behavioural engagement on social media.Design/methodology/approachAn online survey of 407 social media users was undertaken. Structural equation modelling was used to test all hypotheses.FindingsThe results indicated that consumers respond positively to interactive and/or novel posts. Furthermore, consumer engagement with brand posts positively influenced all customer-brand relationship facets including brand love and customer-brand identification.Originality/valueThis study contributes to closing the empirical gap in social media consumer engagement research by providing support for consumer perception of brand post’s characteristics as a significant factor triggering consumer engagement with the brand post. This study also provides evidence that consumer engagement with brand posts leads to customer-brand relationships.

The perceptions of SME retailers towards the usage of social media marketing amid COVID-19 crisis

PurposeDuring the COVID-19 crisis, diversified attitudes and behaviors of structural equation modeling (SME) retailers were observed in using social media marketing that could have helped mitigate the adverse effects of this crisis on businesses. This paper aims to present a thorough investigation of these perceptions and limited acceptance of social media marketing among SME retailers in a developing country during a crisis.Design/methodology/approachThe investigation was designed using a mixed-method design. A qualitative investigation, as the first part, explored SME retailers’ perceptions of the use of social media marketing when they were faced with mandatory lockdown that stifled their business activity. The insights from qualitative study and literature helped devise the second part of the study, a quantitative study using the technology acceptance model (TAM). Analysis of responses from a sample of SME retailers (n = 149) was done using SEM in this study.FindingsIn the qualitative study, SME retailers were found to have a varying outlook toward social media marketing. Some ventured into social media marketing while others were impeded by their limited understanding. The second (quantitative) study showed the general applicability of TAM such that perceived ease of use through perceived usefulness influenced SME retailers’ attitudes toward the usage of social media marketing during the COVID-19 crisis. An important finding in both studies was that business owners’ education level influenced their perceptions of social media marketing.Research limitations/implicationsThe investigation, albeit a comprehensive one, was conducted in a particular market and for SME retailers. This opens avenues for conducting similar studies in other segments of entrepreneurs to generate insights based on comparative analysis across segments and scenarios.Originality/valueLimited or no marketing in the physical marketplace amid lockdown meant almost an existential crisis for entrepreneurs, especially SME retailers, in developing countries during the COVID-19 crisis. While technology acceptance by SME retailers has been discussed in the literature, there are limited discourses on technology acceptance among entrepreneurs and SME retailers during a crisis. These findings from the COVID-19 crisis explicate the possibilities and limitations of technology usage as a means to mitigate challenges faced by entrepreneurs during a crisis.

Predictors of COVID-19 Preventive Behavior Adoption Intention in Malaysia.

Preventive behavior adoption is the key to reduce the possibility of getting COVID-19 infection. This paper aims to examine the determinants of intention to adopt preventive behavior by incorporating perception of e-government information and services and perception of social media into the theory of reasoned action. A cross-sectional online survey was carried out among Malaysian residents. Four hundred four valid responses were obtained and used for data analysis. A partial least-square-based path analysis revealed direct effects of attitude and subjective norm in predicting intention to adopt preventive behavior. In addition, perception of e-government information and services and perception of social media were found to be significant predictors of attitude toward preventive behavior. The findings highlight the importance of digital platforms in improving people’s attitudes toward preventive behavior and in turn contain the spread of the infectious disease.

An Exploratory Study of English Teachers: The Use of Social Media for Teaching English on Distance Learning

This study was conducted to determine how English teachers used social media to teach English. An exploratory study was used in this study to look into a detailed and in-depth analysis of the use of social media in English language learning by Cirebon junior high school teachers. This study used purposive sampling from 43 English teachers at Cirebon junior high schools. Ten teachers (five male and five female) have been chosen. In about 20 to 30 minutes, each participant was asked the questions. The researcher recorded all of the conversations during the interview session as part of the data collection process. Whatsapp, Facebook, Instagram, Tiktok, and YouTube are the most popular social media platforms with strong categorized. Whatsapp has a higher presentation value than other social media types. There were five themes identified as a result of the interview session of the teacher's perceptions of social media used on distance Learning; 1) Kinds of social media, 2) Activities, 3) Motivation, 4) Improving students English language skills, and 5) Effectiveness.