Perceived Product Quality Research Articles

Determining Key Factors of Customer Satisfaction and Repurchase Intention for Azarine Cosmetic on Shopee

With the development of the beauty industry, especially in the realm of local products, companies need to maintain customer loyalty. This study aims to evaluate the relationship between EWOM, brand image, product quality, and price perception that influence repurchase intentions and their impact on customer satisfaction of the Azarine Cosmetic brand on the Shopee platform. Using a quantitative approach, this study involved 135 respondents in Jabodetabek who have used Azarine products and purchased them on Shopee at least once. The data analysis method used was Structure Equation Modeling-Partial Least Squares (SEM-PLS). The study results indicate that product quality and price perception have a significant impact on customer satisfaction and repurchase intention. Meanwhile, EWOM and brand image do not have a significant impact on customer satisfaction and repurchase intention. Customer satisfaction also significantly affects repurchase intention. Customer satisfaction partially mediates the relationship between product quality and repurchase intention, but does not mediate the relationship between EWOM, brand image, and price perception on repurchase intention.

Highs and Lows: A Mixed-Methods Analysis of the Impact of Adult Use Legalization on Medical Cannabis Patients

ABSTRACT Presently, 24 states have legalized adult use (recreational) cannabis, each following medical-only access. Although states that pass adult use laws report substantial declines in the number of registered medical patients, these laws expand the market, potentially enhancing patient benefits. However, research on federal adult use cannabis legislation in Canada suggests that adult use laws negatively impact medical patients. The purpose of this mixed-methods study was to examine medical cannabis patients’ perceptions of the impact of adult use cannabis laws in the US. We conducted an online survey with forced choice and open-ended questions in a convenience sample of 505 medical cannabis patients. Quantitative analysis indicated that adult use laws decreased stress and legal concerns, and that patient perceptions of cannabis product quality and availability were higher, but prices were also higher. Qualitative analysis largely aligned with quantitative findings, however data were somewhat divergent on price and product availability (with some patients reporting lower prices and accessibility issues). Mixed-methods analysis revealed that legalization also reduced patients’ experience of social stigma. Addressing the patient concerns revealed by these data may help to restore or maintain patient access to affordable, medically relevant cannabis products as additional states merge medical cannabis programs into adult use paradigms.

Assessment of the association between aesthetic products and perceived product quality: an analysis of customer attitudes

PurposeThis paper aims to high vs. low aesthetic designed products, investigating how perceived quality acts as a mediator between aesthetic design and product attitude. The authors test how different individuals, such as minimalists vs. maximalists, hedonists vs. utilitarians and self-esteem levels, modify this relationship.Design/methodology/approachSeven hypotheses and a research framework model were developed. Three studies were conducted using the PROCESS Macro V4.3 for analysis, with the results subsequently discussed. A finalized research framework is presented.FindingsThe authors observed that aesthetically pleasing designs positively influence consumer attitudes towards products. Hedonism versus utilitarianism and self-esteem are essential components within the indirect pathway, connecting aesthetic design to perceived quality and subsequently to product attitude, while minimalism directly affects the relationship between aesthetic design and product attitude.Practical implicationsMarketers must comprehend diverse consumer preferences and traits for business success. Perceived quality, distinct from actual quality, strongly shapes pre-purchase product attitudes. Therefore, aligning design with perceived quality is crucial.Originality/valueThis study provides valuable insights into how individual factors influence the choice of products with different aesthetic designs.

The Impact of Digital Marketing and Product Quality on Purchase Decisions Mediated by Brand Awareness on Vaccine Products at PT "K" Farma Group

This research aims to determine the impact of digital marketing and product quality on purchasing decisions of vaccine products in the PT “K” Farma Group, with brand awareness serving as a mediating factor. Especially after we have gone through the era of the Covid-19 pandemic where now we are increasingly aware of the importance of vaccines for the people. Primary data was collected using questionnaire and total sample were 82. This study used a descriptive quantitative research design. The data analysis technique uses SEM-PLS (structural equation modeling-partial least squares). This research employs data analysis technique by structural equation modeling-partial least square. Results indicated that Product and brand awareness had a significant direct positive effect on purchasing decisions, while digital marketing had a direct positive but not significant effect on purchasing decisions. Mediating Effect of Brand Awareness on Digital Marketing, Product Quality and Relationship with Purchase Decision. The study results suggest that brand awareness and perceived product quality of vaccine products to enhance purchase decisions can be proven in company "K" Pharma. Digital marketing is important but without brand awareness, the results will not be significant.

The Influence of Product Quality and Price on Purchasing Decisions of Glad2glow Skincare Products

This research is based on a phenomenon in the modern era where consumers are increasingly aware of the importance of skin care, making skincare products the main choice to support appearance. Glad2Glow, a new skincare brand that entered the Indonesian market in 2023, has attracted a lot of buyers' attention and created fierce competition between brands with product quality and price perception as the main factors in consumers' purchase decisions. This research is quantitative using primary data obtained through the distribution of online questionnaires (Google Form) from May 2024 to August 2024. The population and sample include all consumers who have purchased or used Glad2Glow skincare products. The independent variables are product quality (X1) and price perception (X2), while the dependent variable is the purchase decision (Y). The analysis method involves multiple linear regression analysis, validity and reliability tests, as well as classical assumption tests such as normality tests, multicollinearity tests, heteroscedasticity tests, and hypothesis tests. The results of this study show that (1) product quality variables have a partial effect on the purchase decision of Glad2Glow skincare products, (2) price perception variables have a partial effect on the purchase decision of Glad2Glow skincare products, (3) product quality variables and price perception have a simultaneous effect on the purchase decision of Glad2Glow skincare products.

Easter eggs: Signaling quality via intrinsic motivation

AbstractEaster eggs are initially hidden elements of a consumer experience that have little direct commercial benefit for the brand. While Easter eggs may have been present in video games and software since the 1970s, they are now found in more and more consumer products such as cars, fashion, and fast food. This work explores the possible motivations for brands to include Easter eggs in their experiences by testing their effects on consumers during the post-purchase experience. It is found that Easter eggs serve as a new type of quality signal and positively affect perceived quality. The positive effect of Easter eggs on perceived product quality appears to be mediated by increased perceived intrinsic motivation of the brand’s employees. One study on Amazon.com reviews data on video games, and three online experiments on fashion, candy, and cars lend support to these hypotheses.

Factors Influencing Decisions to Purchase Fuel Oil at PT. Widya Waskita Wijaya

In a rapidly evolving technological landscape, industries, including those distributing essential goods such as fuel oil (BBM), must adapt to maintain efficiency, BBM is essential for daily mobility and industrial activities. This study examines the influence of price perception, product quality, and service quality on fuel purchasing decisions. Competitive market dynamics require companies to understand and strategically respond to competitors' tactics to improve their market position. PT Widya Waskita Wijaya's recovery from declining revenue in 2022 to high revenue in 2023, although still lagging behind competitors such as PT AKR and PT Shell, underscores the importance of consumer perceptions of fuel prices and product quality. Compliance with international and national standards ensures fuel quality and prevents vehicle damage, while service quality at gas stations affects consumer satisfaction. This study uses a quantitative approach, analyzing secondary data from 2020-2022 and consumer surveys, using multiple linear regression to test the relationship between price perception, product quality, service quality, and purchasing decisions. The results show that price perception affects purchasing decisions, product quality affects purchasing decisions, and service quality affects purchasing decisions. Simultaneously, perceptions of price, product quality and service quality influence purchasing decisions, indicating high consumer trust and satisfaction with PT Widya Waskita Wijaya's BBM products and services

Operational excellence in online food delivery service: the role of food biosafety measures

PurposeThis study explores how food biosafety measures (FBM), electronic service quality and product quality influence consumer satisfaction and loyalty in the online food delivery service (OFDS) sector. It also integrates the technology acceptance model (TAM) and the theory of planned behaviour (TPB) to form a robust framework for assessing consumer behaviours and providing insights for this sector.Design/methodology/approachData from 877 Colombian urban consumers were collected. The proposed theoretical model was tested using structural equation modelling (SEM) in the SEMinR package of the R program (an open-source programming language).FindingsThe results reveal that food biosafety measures and product quality are the most essential factors for OFDS consumers. Besides, food biosafety measures strongly affect product and e-service quality, which in turn significantly and directly impact consumer satisfaction and loyalty. This means that it is necessary to consider both visible actions strongly related to product quality and invisible actions that highlight the role of e-service quality in ensuring operational excellence.Practical implicationsTo maintain customer satisfaction and loyalty, OFDS managers should consider first working with restaurants that practice high food biosafety measures so that the order leaves the restaurant in good condition. However, OFDS should maintain these measures to ensure operational excellence from the order on the platform until delivery to the end consumer.Originality/valueThis innovative study demonstrates how FBMs directly affect perceptions of service, product quality, satisfaction and loyalty. This goes beyond traditional findings suggesting that food biosafety measures' influence is only indirect and mediated by satisfaction.

Exploring Green Consumerism: The Impact of Environmental Knowledge, Social Influence, and Attitudes on Millennials' Purchase Intentions

Indonesia is experiencing a demographic bonus, where millennials make up a significant portion of the productive age population. This demographic shift presents challenges in meeting labour market demands, as well as consumption patterns, particularly concerning sustainable consumption. Simultaneously, environmental issues such as climate change and unsustainable resource usage have become pressing global concerns. Millennials have a crucial role in addressing these challenges by adopting environmentally friendly behaviours, including green product consumption. However, the factors that drive millennials' green purchase intentions, particularly in Indonesia, remain understudied. This study aims to investigate the influence of environmental knowledge, environmental concern, social influence, and attitude on the green purchase intentions of Indonesian millennials. The research employs a quantitative descriptive approach, using purposive sampling to collect data from 150 millennials in Banjarmasin. Data were analyzed using Structural Equation Modeling (SEM) through the Partial Least Squares (PLS) method. The findings reveal that environmental concern indirectly affects green purchase intention through the mediating role of attitude. Additionally, social influence and environmental knowledge have significant positive impacts on both attitude and green purchase intention. The study highlights the importance of enhancing environmental knowledge and leveraging social influence to encourage sustainable purchasing behaviour among millennials. Marketers can use these insights to design effective strategies that promote eco-friendly products to this demographic. Future research could explore other factors, such as perceived product quality and price sensitivity, to gain a more comprehensive understanding of green consumer behaviour.

Pengaruh Brand Image, Kualitas Produk, dan Persepsi Harga terhadap Keputusan Pembelian Produk The Body Shop di Kota Surabaya

The Body Shop is a beauty brand known for its commitment to environmental responsibility. However, between 2019 and 2023, The Body Shop experienced a decline due to various factors. This research aims to examine whether Brand Image, Product Quality, and Price Perception influence consumers' purchasing decisions for The Body Shop products in Surabaya. The population in this study consists of residents of Surabaya who have purchased and used The Body Shop products. This research employs a quantitative method with 115 respondents selected through purposive sampling, a sampling technique based on specific criteria. The analysis applied in this study is Partial Least Square (PLS). The research results indicate that Brand Image, Product Quality, and Price Perception have a positive and significant impact on purchasing decisions for The Body Shop products in Surabaya..

Prefer cheap or expensive products? Shopping stage matters.

E-commerce platforms generally provide consumers with the function of virtual shopping carts to help them store interested products. Although about 80% of online consumers intends to purchase after adding products to their shopping cart, the abandonment rate of cart products has been up to 70%. It is important to understand how to improve consumer attitude toward product both before and after cart use. Building on the relevant literature and the consumer shopping goal stages theory, this study aims to examine the effects of product price, as one of the most indispensable and important information in online shopping, on consumer attitudes toward product at different decision-making stages in online shopping (i.e., add-to-cart stage and place-an-order stage), and the mediating roles of perceived product quality and monetary sacrifice. The findings from behavioral experiment suggest that high price leads to a more positive attitude toward product at add-to-cart stage by strengthened perception of high product quality, while results in a less positive product attitude at place-an-order stage because of the enhanced perception of monetary sacrifice. Both theoretical contributions and practical implications are discussed.

Pengaruh Kualitas Produk dan Persepsi Harga Terhadap Minat Beli Ulang Smartphone Samsung Pada Masyarakat Kota Mataram

This research aims to determine and analyze the Influence of Product Quality and Price Perception on Interest in Repurchasing Samsung Smartphones in the Mataram City Community. Using a sample of 80 respondents who live in Mataram, this research found that product quality has a positive and significant influence on interest in repurchasing Samsung smartphones and price perception has a positive and significant influence on intention to repurchase Samsung Smartphones. These results indicate that product quality and price perception are effective in increasing interest in repurchasing Samsung Smartphones.

Analisis Produk UMKM Sektor Makanan Kota Mataram Pada Aspek Loyalitas Pelanggan (Studi Pada Produk Tahu Abian Tubuh)

This study aims to assess customer loyalty toward Abian Tubuh tofu, one of Mataram City's flagship products. Using a descriptive research approach, the study seeks to provide insights into customer loyalty, a key aspect of consumer behavior theory. A sample survey method was employed, selecting several tofu markets in Mataram City as research locations. The population includes all customers who purchase tofu at these markets, with purposive sampling used to select respondents based on the research objectives. Given the unknown total population, a sample of 100 respondents was determined. The analysis utilized the Net Promoter Score (NPS) model to measure and understand customer loyalty levels. This study builds upon previous research focusing on the same product, Abian Tubuh tofu, in Mataram. Customer loyalty, a critical aspect of consumer behavior, needs periodic evaluation to ensure continued purchases and customer retention. Findings indicate that customers are highly loyal to Abian Tubuh tofu, based on various product attributes such as taste, price, aroma, texture, and nutritional content. The strong perception of product quality leads customers to recommend it to friends and colleagues. Marketers should maintain and enhance this level of loyalty to ensure business sustainability in the future.

Mediating Roles of Perceived Quality and Perceived Behaviour Control in Shaping Chinese Consumer’s Purchase Intention for Domestic Infant Milk Formula (IMF)

The 2008 melamine crisis led to widespread consumer distrust of Chinese domestic infant milk formula (IMF), which was substituted through a surge of imported products. Recent studies, however, suggest a revival in consumer confidence in Chinese domestic products and regulatory supervision. This coincides with a rise in consumer ethnocentrism and increased concern about foreign IMF, which arose during the COVID-19 pandemic. This study aims to investigate the multifaceted factors that influence consumers’ intention to purchase domestic IMF, using a structural equation model based on a survey of 563 online consumers. Our findings challenge conventional thinking that food safety governance, consumer ethnocentrism, and COVID-19 have no significant direct impact on IMF purchase decisions. Instead, consumer purchase intentions are driven more indirectly by mediating factors of perceived product quality and perceived behavioural control. The findings have significant implications for Chinese policymakers and industry stakeholders seeking to rebuild trust and strengthen the market position of domestic IMF in the post-melamine and post-pandemic era. By understanding the nuanced dynamics and consumer preferences in this market, international stakeholders can also develop more effective strategies to navigate and compete in the ever-evolving landscape of the Chinese IMF industry.

Unraveling consumer behavior: Exploring the influence of consumer ethnocentrism, domestic country bias, brand trust, and purchasing intentions

AbstractThis narrative review examines consumer ethnocentrism, the preference for domestic products over foreign ones, as a significant factor influencing consumer behavior in both emerging and developed markets. Studies suggest that ethnocentric tendencies are more pronounced in emerging markets, driven by factors like national pride, perceived superiority, and familiarity with local products. This preference for domestic products is often linked to domestic country bias, the general inclination toward goods and brands from one's own country. However, this bias is not absolute and is moderated by product quality perceptions and the perceived capabilities of developing nations to produce high‐quality goods. In contrast, consumers in developed markets, exposed to international brands, may display a greater openness to foreign products, often driven by psychological factors like self‐expression and the symbolic value associated with these brands. Understanding these nuances of consumer ethnocentrism and domestic country bias is crucial for businesses to effectively tailor their marketing strategies and cater to diverse consumer preferences in different markets.

Pengaruh Persepsi Kualitas Produk, Citra Merek dan Word of Mouth Terhadap Keputusan Pembelian Produk Perawatan Skintific

The purpose of this study was to analyze the effect of perceived product quality, brand image and word of mouth on purchasing decisions for Skintific care products. The population in this study were consumers who had purchased Skintific products with a sample of 130 people with the sampling technique used was purposive sampling. The data collection method used a questionnaire. The data analysis techniques used are validity test, reliability test, classical assumption test, multiple linear regression analysis, t test, F test and determination coefficient test. The results of the analysis state that perceived product quality, brand image and word of mouth have a positive effect on purchasing decisions for Skintific care products through Shopee e-commerce in Surakarta. Hypothesis testing obtained that perceived product quality has a significant effect on purchasing decisions for Skintific care products through Shopee e-commerce in Surakarta. Brand image has a significant effect on purchasing decisions for Skintific care products through Shopee e-commerce in Surakarta. Word of mouth has an insignificant effect on purchasing decisions for Skintific care products through Shopee e-commerce in Surakarta. The F test states that the research model of the influence of the independent variable on the dependent variable is correct. The coefficient of determination test shows that perceived product quality, brand image and word of mouth are able to explain purchasing decisions by 43.2%.

Unveiling the Impact of Audience Involvement, Celebrity Worship, Brand Awareness, and Perceived Product Quality on Purchase and Visit Intentions

The level of popularity of Korean music is in line with the increasing number of K-pop fans in Indonesia. Despite K-Pop's increasing popularity in Indonesia, K-beauty's reputation has declined. This study explores the influence of the Korean wave on consumer behavior in Indonesia, focusing on the K-Pop and K-Beauty industries. The research analyzes the effects of audience involvement, celebrity worship, brand awareness, and perceived product quality on purchase and visit intentions using survey data of 221 K-pop fans. Data were analyzed using Partial Least Squares (PLS). Findings reveal that audience involvement positively influences celebrity worship, which, in turn, boosts brand awareness, and sigficantly impacts perceived product quality. This perceived product quality positively affects consumers' intentions to purchase and visit, highlighting the interconnectedness of these factors. These results underscore the substantial role of audience involvement and celebrity worship in enhancing brand awareness and perceived product quality, which are pivotal in shaping purchase and visit intentions. The study offers valuable insights for businesses and marketers in the K-Pop and K-Beauty industries, emphasizing the need to understand and leverage these dynamics within the Indonesian consumer market.

Pengaruh Promosi, Kualitass Produk dan Persepsi Harga Terhadap Keputusan Pembelian Tepung Beras Rose Brand

This research aims to determine the influence of promotion, product quality and price perception on purchasing decisions among consumers of Rosebrand Rice Flour in DKI Jakarta. Type of quantitative research. The population in this study is unknown. The sample used in this research was 97 respondents, with a direct to project sampling system method and using the lemeshow formula. In this research, the data was analyzed using the SPSS version 27 program and Microsoft Excel 2021. The research results showed that simultaneously promotion, product quality and price perception had a significant effect on purchasing decisions. Partially promotion has a significant effect on purchasing decisions, product quality has a significant effect on purchasing decisions, and partially price perception has a significant effect on purchasing decisions.

Product Quality, Price Perception, Customer Loyalty on IM3-Indosat SIM Card's Users

This study aims to examine the impact of Product Quality and Price Perception on Customer Loyalty. The research is quantitative and employs a survey methodology. The sample consists of 100 respondents. Primary data was analysed using SPSS version 26 for evaluation. The analysis results indicate that both Product Quality and Price Perception have a positive and significant influence on Customer Loyalty, with a significance value of 0.000 less than 0.05 and F-count of 146.348 greater that F-table 3.09. The coefficient value shows that 75.1% of Customer Loyalty is explained by Product Quality and Price Perception. These findings confirm the initial hypothesis, demonstrating a positive and significant effect of Product Quality and Price Perception on Customer Loyalty at 75.1%.

The Mediating Effect of Consumer Brand Relationship Quality and Perceived Product Quality on Ethical Marketing Behavior and Brand Loyalty of Software Companies in China

This study examines the impact of ethical marketing practices on consumer-brand relationships, product quality perceptions, and brand loyalty within the software industry. Through a quantitative research approach, data from 352 respondents were analyzed to assess various dimensions of consumer perceptions and behaviors related to ethical marketing. Findings indicate that software companies perceived as prioritizing ethical practices benefit from stronger consumer-brand relationships, higher perceived product quality, and enhanced brand loyalty. Strategic implications suggest personalized marketing approaches, continuous product innovation, integration of ethical considerations across operations, transparent pricing strategies, and truthful communication in promotional activities as key drivers of consumer trust and loyalty.