Perception Of Korea Research Articles

Tagore's Perception of Korea and Reception of Tagore in Korea

Tagore's Perception of Korea and Reception of Tagore in Korea

The effects of television viewing, cultural proximity, and ethnocentrism on country image

We explored the effect of viewing Korean drama miniseries television programs, along with cultural proximity and ethnocentrism, on Japanese and Chinese television watchers' perceptions of Korea. By conducting a survey in Beijing and China with 621 valid samples, we confirmed the effect of viewing Korean drama miniseries television programs in shaping a positive attitude toward Korea. Furthermore, this positive attitude yielded higher levels of behavioral intentions such as visiting Korea or buying Korean products. Cultural proximity was also found to be a significant variable in predicting positive attitudes toward Korea. However, contrary to the findings in previous studies, in this study the effect of ethnocentrism was not significant.

Differences in Perception of Korea and China on Promising Futuristic Technologies

Differences in Perception of Korea and China on Promising Futuristic Technologies

The Japanese Perception of Korea represented in the Modern Colonial Policy Theory

The Japanese Perception of Korea represented in the Modern Colonial Policy Theory

Early American Perceptions of Korea and Washington’s Korea Policy, 1882-1905

Early American Perceptions of Korea and Washington’s Korea Policy, 1882-1905

A Study on the Effects of Various Facets of Hallyu, “the Korean Wave,” on Perceptions of Korea's National Brand

그동안 한류가 국가이미지 제고에 기여한다는 연구가 많이 진행되었다. 그러나 인체의 오감 즉, 눈(시각), 귀(청각), 코(후각), 입(미각)과 피부(촉각) 등 한류 체험경로(Sensory Channels)에 기초하여 유형화하고 이들이 국가이미지에 미치는 영향을 심층 분석하는 연구는 많지 않다. 본 연구는 한류를 크게 인체의 오감에 따라 시청각 중심의 한국영화․드라마, 미각․후각 중심의 한식, 그리고 촉각 중심의 한국의류디자인 등으로 세분하고, 이들이 한국이라는 국가이미지와 한국기업 및 한국제품의 이미지에 어떠한 영향을 주는 지 그 차이를 분석한다. 이를 위해 한국과 교류가 활발한 미국, 중국, 일본 등 25개 국가의 1,915명을 대상으로 실시한 한류 관련 설문조사자료를 토대로 구조방정식모형(Structural Equation Model)을 활용한 분석을 실시하였다. 그 결과 미각․후각중심의 한식 및 촉각 중심의 한국의류디자인 등 직접적 한류체험이 시청각 중심의 한국영화․드라마와 같은 간접적 한류체험보다 한국이라는 국가이미지 제고에 더 크게 영향을 미치는 것으로 나타났다. 그리고 한국이라는 국가이미지는 다시 한국기업과 한국제품에 모두 영향을 주는 데, 그 강도에서 한국기업에 미치는 영향이 한국제품에 미치는 영향보다 더 크게 나타났다. 그러나 직접적 또는 간접적 한류체험 모두가 한국기업의 이미지에 직접적으로 영향을 주지는 못하여 한류가 국가이미지를 매개로 간접적으로 기업이미지에 영향을 주고 있는 것으로 나타났다. 한편 한류의 간접체험은 제품이미지에 직접적인 영향을 주지 못하지만, 한류의 직접체험은 제품이미지에 직접 영향을 미쳐 국가이미지를 매개로 하지 않고도 바로 영향을 주는 것으로 나타났다. 한류 체험에 있어서 상호 연관효과가 있어 한 종류의 한류에 긍정적인 외국인은 다른 종류의 한류에도 호의적인 태도를 보이는 것으로 나타났다. 이는 한국이라는 국가이미지와 한국기업 및 한국제품의 이미지를 제고하기 위해서는 외국인이 한국영화․드라마와 같은 시청각 중심의 한류를 통해 ‘한국의 것’을 간접적으로 체험할 수 있는 기회를 제공하는 한편, 한식 및 한국의류디자인 등과 같은 미각․후각․촉각중심의 한류를 통해 ‘한국의 것’을 직접 체험할 수 있는 기회를 확대하는 것이 필요함을 시사해준다.

A Historical reflection on the perception of Korea's east coast area in Modern period

A Historical reflection on the perception of Korea's east coast area in Modern period

Celebrity fan involvement and destination perceptions

The purpose of this study was to investigate the extent to which people’s involvement with a celebrity affects their perceptions of tourism destinations (familiarity, image, and visitation intentions). An on-site survey was conducted in Japan to examine Japanese’ perceptions of Korea in relation to their involvement with Korean celebrities. The results corroborated several hypothesized relationships. Celebrity involvement positively affected familiarity and visitation intentions. The results also indicated destination images and familiarity were positively related to visitation intentions. This study furthers researchers’ understanding to an emerging form of tourism whose creation is based on the powerful impacts of mass media and popular culture in post-industrial societies.

The Effects of Korean Pop Culture on Hong Kong Residents' Perceptions of Korea as a Potential Tourist Destination

The goal of this study is to assess the influences that Korean pop culture has on Hong Kong residents' perceptions of Korea as a potential tourist destination. Among the 500 distributed questionnaires, 456 were collected. Finally, 440 usable surveys were used for data analysis after eliminating 16 questionnaires with multiple missing answers that were deemed unusable. Data analyses produced many meaningful results. For example, respondents who were less educated and tended to spend more on Korean cultural products had a higher intention to visit Korea after they tasted Korean food. Expenditures on Korean cultural products were a significant contributor to Hong Kong residents' intention to visit Korea after experiencing the three types of Korean pop culture used in this study. Results of this study confirm those of previous studies, which found that the media had a significant influence on a person's choice of tourist destination.

The Impact of Media Use and Cultural Exposure on the Mutual Perception of Koreans and Japanese1

This study examines how the use of a foreign country's media and culture influences perceptions of that country. A total of 315 Korean and 290 Japanese college students were surveyed in 2002 to facilitate the author's analysis of the flow of cultural products between Korea and Japan and the impact of their use. Between countries cultural products flow in one direction because of differences in market size and cultural competitiveness. This paper aims to reconfirm the asymmetric flow of cultural products between Korea and Japan. Its results reveal that Korean college students spend 25.40% of their media usage time consuming Japanese media products, whereas only 1.79% of Japanese students devote any time at all to Korean products. Next, studying both domestic and foreign media use, the author examined the effects of asymmetric cultural consumption on how Koreans and the Japanese perceive each other. Perception of a country is described in terms of three variables: cultural affinity, product purchase intention, and preference for the country. Use levels of foreign media, cultural exposure to the foreign country, and social demographics were hypothesized to influence these variables. Traveling experience to the counterpart country and preference for that country's food were measured to represent cultural exposure. Gender was a significant variable influencing cross-cultural perception. For Japanese students, first-hand exposure to Korean culture affected their perception of Korea significantly, whereas Korean students were more strongly affected by media use. Interestingly, Korean students’ domestic media use negatively affected their cultural proximity to Japan, while Japanese students’ domestic media use positively affected their intentions to purchase Korean products.

The American Response to the Korean Independence Movement, 1910-1945

Between 1910 and 1945, the perception of Korea in American eyes shifted from that of a remote nation of little concern, to a perplexing problem of policy, and finally to the earliest testing ground of the Cold War. The one constant was the tendency of the U.S. to subordinate its Korean policy to other foreign policy concerns. Wilson's decision to compromise on Korean self-determination to keep Japan in the League of Nations failed when his own Congress decided not to join. Roosevelt's later attempt to set up a postwar order policed by a coalition of the U.S., Great Britain, China, and the Soviet Union led him to defer to the increasingly ineffective Guomindang on Korean policy, thereby gaining nothing and hampering American efforts to unify the competing Korean factions in the U.S. Truman's decision to discard a key member of the coalition and keep the Soviet Union from dominating Korea backfired, leading to the establishment of a communist government on one half of the peninsula. The desire to contain communism in Korea then led the U.S. to support the dictatorial regime of the one Korean nationalist who was probably the least popular among American policymakers. In each case, the failure to treat Korea as an end in itself led to results quite the opposite of those intended.