Perception Of Innovation Research Articles

Metaverse adoption and its implications for entrepreneurial innovation management: the influence of Gen Z’s perception of innovation, privacy and trust

PurposeThis study investigates Generation Z’s perceptions of entrepreneurial innovation through the Metaverse, including user perceptions of privacy and trust, and their impact on the acceptance of Metaverse technology.Design/methodology/approachUsing a quantitative approach to examine relationships between the targeted factors, this study employs a structural equation modeling (SEM) based on the technology acceptance model extended with the variables related to privacy, trust and product innovation. The data were collected through a survey distributed to a representative sample of Gen Z individuals.FindingsThe results reveal that user perception of trust and product innovation positively influences attitudes toward using the Metaverse and the behavioral intention to use it. However, while privacy risk is found to significantly influence trust, it does not affect user attitudes or intention to use the Metaverse.Practical implicationsThe results of this study provide useful insights for enterprises, raising considerations to maximize the innovative potential of the Metaverse in the current business ecosystem. The understanding of Gen Z’s perceptions can help enterprises to better adapt their innovation management practices so as to effectively engage this demographic, ensuring the successful adoption of Metaverse technologies.Originality/valueThis study is among the first empirical investigations on the impact of Gen Z on innovation management through the Metaverse, which is an emerging and increasingly important area.

The role of customer expectations and competitive pressure in shaping firm innovation decisions towards sustainability: mediating effects of innovation perception

The role of customer expectations and competitive pressure in shaping firm innovation decisions towards sustainability: mediating effects of innovation perception

From diversity to distinction: Exploring the role of diversity and inclusion related to consumer perceptions of company innovativeness and attractiveness

From diversity to distinction: Exploring the role of diversity and inclusion related to consumer perceptions of company innovativeness and attractiveness

The Impact of Guerrilla Marketing on Perception of Marketing Innovation and Brand Trust

Does guerrilla marketing influence perceptions of marketing innovation and brand trust? Alongside this question, the issue of whether perceptions of marketing innovation impact brand trust arose during the development of the research model and literature review. Thus, besides the main objective of the study, a secondary aim is to investigate the effect of marketing innovation perception on brand trust. To achieve these objectives, data were collected from a target audience using an online survey method within the framework of a quantitative research design. The collected data were first subjected to normality tests, followed by reliability and validity analyses of the scales. To determine the socio-demographic characteristics of the participants, frequency and percentage distributions were used, while regression analysis was employed to test the research hypotheses. Additionally, the mediating effect was tested within the proposed model framework. The study found that guerrilla marketing positively influences consumer perceptions of innovation, affects consumer purchasing decisions, and enhances brand trust. Additionally, marketing innovations were observed to have positive effects on consumer trust and perceived value. It can be stated that guerrilla marketing campaigns indirectly affect brand trust through marketing innovation, and these strategies enhance consumer trust with innovative and creative campaigns.

Effects of Integrated Soil Fertility Management Technologies on the Productivity of Sorghum in the Drier Parts of Upper Eastern Kenya

Declining soil fertility amid the devastating effects of climate change is a threat to the state of food security in developing countries like Kenya. Enhancing production intervention through sustainable farming practices like integrated soil fertility management (ISFM) technologies has been promoted. However, there is a dearth of knowledge revealing the efficacy of such technologies, especially in dry regions of the country. Therefore, this study evaluated the effect of integrated soil fertility management technologies on sorghum productivity in the drier parts of Upper Eastern Kenya. Data was collected from 370 sorghum farmers using a semi-structured questionnaire. The data was analyzed using descriptive statistics (percentages) and Propensity Score Matching (PSM). The initial PSM stage revealed that various socioeconomic and institutional aspects (subsistence farming, access to extension services, perception of innovations, road infrastructure, ISFM awareness and ISFM costs) influence the adoption decision of ISFM. Further, the findings reveal that farmers who adopted ISFM technologies recorded increased sorghum productivity. Hence, the productivity of adopters was better than that of non-adopters. Improving adoption, therefore requires the facilitation of agricultural institutions and service providers who are key in imparting vital knowledge and creating awareness of productive technologies such as ISFM. Similarly, the results have wider policy effects for agriculture, especially in places where ISFM may be very important for long-term food security and agricultural productivity.

The Effect of Innovation Application on the Competitiveness of Small Pig Farm in Mekong Delta, Vietnam

The growth in Vietnamese consumption and development has led to the expansion of the pig sector and increased competition from other markets. The study included 260 small-scale pig producers selected through a random sampling method. Multiple regression analysis was conducted to examine the impact of (1) social profiles on innovations at pig farms and (2) innovations on the competitiveness at pig farms. The findings revealed that predominantly male farmers, with an average age of 50 and a mean experience of 10 years. A total of 60% did not utilize new innovations for production, although they did have access to knowledge on the pig market. The survey found that production innovations received the greatest ranking compared to other innovations while market innovation were the lowest one. About 70% of farms exhibited a high level of competitiveness, while no farms were found to have a poor level of competitiveness. The study observed that gender, education, occupation, experience, and pig units affected innovation scores. Enhancing the perception of market innovation and organizational innovation leads to a higher degree of competitiveness for farmers. It can be concluded that competitiveness is influenced by innovations, and their farms were competitive based on self-evaluation. Keywords: Pig farming, innovation, competitiveness, sustainable development, social demographics, farm management.

Integrating spatial cognition and SLAM for improved performance of autonomous material handling robots in dynamic stockyard environments

Purpose The purpose of this study is to detail the design and development of a robust and practical perception system for autonomous material handling robots (AMHRs) operating within industrial stockyards. This system aims to support simultaneous localization and mapping (SLAM) while generating large-scale spatial cognition, ensuring accurate, low-latency, and scalable operations in demanding industrial environments. Design/methodology/approach The proposed perception system integrates multimodal perception sensors, efficient algorithms and commercial hardware devices to o provide SLAM-based large-scale spatial cognition for distributed AMHRs. The system’s design emphasizes practicality, efficiency and readiness for real-world deployment, ensuring it meets the stringent requirements of accuracy, latency and scalability. Findings Experiments conducted in a real industrial stockyard environment demonstrate the practicality and robustness of the perception system. The system exhibits high performance in state estimation, stockpile modeling accuracy and motion spatial cognition, confirming its effectiveness for AMHR operations. Practical implications The developed system was practically used at Tianjin Port, demonstrating the potential for widespread industrial application, offering a scalable and efficient solution for AMHR operations. Its integration into diverse industrial settings can lead to significant improvements in material handling processes, contributing to enhanced productivity and operational efficiency. Originality/value This work presents an innovative perception system that combines advanced SLAM-based spatial cognition akin to that of the brain with practical deployment considerations. The system’s design and implementation address the specific challenges of AMHRs in industrial environments, providing a novel solution for enhancing the operational efficiency and adaptability of autonomous robots in stockyards and similar settings.

Public Perception of Innovation and Technology Investments/Products During Economic Hardships

Public Perception of Innovation and Technology Investments/Products During Economic Hardships

Towards Investigating Innovation Perceptions of Leaders in the ICT Sector of Pakistan

Innovation in the Information and Communication Technology (ICT) sector is critical for organizational growth and societal sustainability. However, the innovation capabilities of developing countries, particularly in the ICT sector, remain underexplored. This study is aimed at assessing the perceptions of senior leadership within Pakistan’s ICT sector to identify the factors contributing to the limited scope of innovation. Through qualitative interviews with senior leaders from various ICT organizations, this research explores their views on the definition, types, and driving factors of innovation. Most interview participants reported that the major type of innovation practiced at the ICT sector of Pakistan is “product,” the level is “partial replication,” and the major driving source is “factors external to the organization.” Based on these insights, we developed an innovation readiness framework (IRF) to help organizations enhance their innovation capacity. IRF is expected to provide actionable strategies for organizations to assess their current innovation practices, identify gaps, and adopt a structured approach to enhance both product development and operational processes. By addressing sector‐specific challenges such as limited resources and regulatory barriers, the IRF is aimed at empowering organizations to move from replication to more original, impactful innovations. Hence, implementing this framework is expected to improve the sector’s competitiveness, drive sustainable growth, and contribute meaningfully to societal advancement by aligning with broader development goals.

Dietitians as innovators: a deductive-inductive qualitative analysis

BackgroundFrontline health professionals are well-placed to develop and implement beneficial innovations. Evidence supports the clinical and financial benefits of Registered Dietitian (RD)-led improvement initiatives, but we know little about how RDs perceive of innovation or of themselves as innovators. The objectives of the study were to gain an understanding of: 1) how RDs define innovation; 2) who RDs perceive as innovative; 3) whether RDs feel prepared to innovate, and; 4) to what extent work context impacts RDs’ capacity to innovate at work.MethodsAll RDs employed in Canada were eligible to participate. Semi-structured interviews were conducted and a deductive-inductive approach was applied to qualitative analysis. Specifically, Scott & Bruce’s (1994) Path Model of Individual Innovation in the Workplace was first applied as a coding structure.ResultsRespondents (n = 18) exhibited a pro-innovation disposition and a gendered perception of innovation. Few felt their preparatory education prepared them to be innovators in the workplace. All components of Scott & Bruce’s model were supported. Inductive codes were categorized into five themes, including: benefits, dietetics-specific, health care system, technology and individual characteristics.ConclusionsResearchers have previously raised concerns about gendered perceptions of innovation; our results support the legitimacy of these concerns. RDs reported entering the workforce unprepared to be innovative. While the applicability of Scott & Bruce’s model among RDs was confirmed, deficits in the model were noted beyond what would be expected due to context.

Assessment of the economic and social impact of digitalization in Ukraine: a comprehensive analysis

This article provides a thorough analysis of the economic and social criteria for evaluating the effectiveness of digitalization in Ukraine. It particularly focuses on the relationship between the investment attractiveness of the digital sector and bridging the digital divide in society. Empirical data on the economic efficiency of digital transformations are analysed, including budget savings from the implementation of digital platforms and the growth of IT service exports. The analysis of statistical data reveals significant regional and social disparities in access to digital services. It establishes that the level of internet penetration in rural areas (45.8%) lags considerably behind that of urban areas (78.3%), posing risks of deepening socio-economic stratification in society. The phenomenon of duality in digital transformation in Ukraine is explored, characterized by the simultaneous existence of progressive trends (development of the IT sector, implementation of electronic services) and regressive trends (digital divide, uneven development). A paradoxical situation is identified, where high indicators of IT sector development coexist with significant internal disparities in regional digital progress. The public perception of digital innovations amid martial law is analysed, highlighting increased trust in government digital services, as evidenced by over 20 million users engaging with the “Diia” platform. However, concerns regarding cybersecurity and personal data protection are also noted. The study emphasizes the need to transform approaches to evaluating the effectiveness of digitalization, focusing on qualitative parameters of digital service usage and the development of citizens’ digital competencies. Conceptual foundations for improving state digitalization policy aimed at ensuring digital inclusion and overcoming regional disparities are proposed. The scientific novelty of the research lies in developing a comprehensive approach to assessing digitalization effectiveness that integrates economic and social criteria. The practical significance of the findings pertains to their potential use in enhancing state digital transformation policy during martial law and in the context of Euro integration processes.

Analyse Des Facteurs De Satisfaction Des Clients Face À L’utilisation Des Services Bancaires Digitaux

This study aims to analyze the impact of the digitalization of financial governance on customer satisfaction. It is based, in particular, on banking operations related to the payment of salaries of civil servants at the counters of the VISTA Guinea bank (VISTA Gui). The results are based on quantitative data from a survey of 350 paid civil servants in the Agencies of this targeted institution. This study shows that customer satisfaction depends on the effectiveness of digital banking services, trust in the bank, customer loyalty and the perception of innovation within the bank.

Educational transmedia narratives and the INAEP method: innovation and learning in the Colombian Context. Pilot study

This pilot study examined how higher education students in Colombia perceived innovation while interacting with a transmedia product. The study aimed to determine the perceived innovation in students as prosumers of a transmedia product called “El Bogotazo” and to evaluate the impact of the INAEP method on their learning. A quantitative correlational methodology was employed, involving 57 students from fields such as Advertising, Marketing, Business Administration, Accounting, and Law. A 20-question Likert-type survey assessed dimensions like innovation perception, learning, prosumer behavior, and ICC. Preliminary results showed significant direct relationships among all dimensions. Notably, students’ perceived innovation strongly correlated with their learning and prosumer roles in educational transmedia narratives. The study highlighted the importance of CCIs in education, positioning students as active prosumers and revealing the relationship between CCIs, innovation, and learning. The discussion confirmed the INAEP method’s potential to measure 21st-century competencies, emphasizing innovation, educational transmedia narratives, and students’ active roles in learning.

Transformational Leadership and Organization Innovation in Chinese Colleges

This study investigates the relationship between transformational leadership and organizational innovation in Chinese higher vocational colleges. Through questionnaires, data were collected from faculty and administrators in five universities. Findings reveal a strong consensus on the importance of transformational leadership qualities, including moral exemplarship, motivational visioning, individualized support, and charismatic leadership. Additionally, participants expressed positive perceptions of organizational innovation, including management, cultural, and resource integration. The study found significant correlations between transformational leadership and organizational innovation, highlighting the pivotal role of effective leadership in fostering an innovative environment. Recommendations include prioritizing the cultivation of transformational leadership qualities among administrators, encouraging teachers to embrace innovative pedagogical approaches, and developing strategic plans that emphasize innovation and flexibility. HR offices are advised to design employee support programs to foster well-being, professional development, and satisfaction. Future research should delve deeper into the nuanced relationships between leadership behaviors, organizational culture, and innovation outcomes within higher education. Longitudinal studies and mixed-method approaches are recommended to comprehensively capture the interplay between leadership and innovation processes. By embracing innovative research methodologies, the study aims to contribute to a culture of continuous improvement and excellence within the academic landscape.

Do CSR practices affect perceived market performance through compliance status? Evidence from a quasi-natural experiment in India

PurposeThe study examines the impact of corporate social responsibility (CSR) non-compliance on firm value. It also investigates the moderating roles of ownership concentration and research and development (R&D) intensity in this relationship.Design/methodology/approachFor hypothesis testing, the authors utilized panel data regression models on a dataset comprising 13,760 firm-years listed on the Bombay Stock Exchange, covering a period of nine years following the legislation (from March 2015 to March 2023).FindingsOur findings reveal a detrimental effect of mandatory CSR spending on the value of non-compliance firms, consistent with the notion of deterrence theory. Further, we find that the negative impact is more pronounced among widely-held firms compared to closely-held firms, aligning with shareholder activism and information asymmetry theory. Our subsequent tests indicate that R&D intensity mitigates the negative impact, indicating a substitution relationship between CSR and R&D expenditure. Consistent with this finding, we find a lesser negative impact of CSR non-compliance on firm value of widely-held R&D intensified firms. Our findings are robust to the problem of endogeneity and self-selection bias.Practical implicationsOur findings highlight practical implications for managers regarding performance management. Managers should recognize that mandatory CSR spending can negatively impact performance, especially in widely-held firms, leading to shareholder dissatisfaction. To mitigate these effects, increasing R&D investment is likely to buffer against the adverse impacts of CSR mandates. Firm managers should align R&D efforts with CSR obligations to counterbalance costs and manage shareholder expectations, thereby maintaining performance and enhancing the perception of innovation among stakeholders.Originality/valueIt is the first study to consider the degree of compliance within firms while examining the impact of mandatory CSR spending on firm value. Also, the study is among pioneer attempts to investigate the moderating role of ownership structure and R&D intensity on the relationship.

Strategi Komunikasi Periklanan Produk Yamaha NMAX Turbo 2024

This study aims to analyze the advertising communication strategy for the Yamaha NMAX Turbo 2024, Yamaha's latest product positioned as a premium scooter with turbocharged technology. Amid the fierce competition in the automotive industry, Yamaha needs to design an innovative and effective advertising campaign to increase brand awareness and consumer purchase intention. The objective of this research is to identify key elements in Yamaha’s advertising communication strategy, evaluate its effectiveness, and understand its impact on consumer perceptions and marketing goals. This research employs a descriptive approach with qualitative and quantitative analysis, combining consumer surveys, in-depth interviews, and ad content analysis. The findings show that the effectiveness of the ads, social media engagement, and brand awareness have significant effects on consumer purchase intention, especially among Gen Z. The effectiveness of the ads proved to be the most influential factor, followed by brand awareness and social media engagement. Consumers who responded to Yamaha NMAX Turbo ads through social media tended to have a positive perception of the product's innovations and advanced features. Additionally, the survey indicated that consumers actively engaged with social media campaigns were more motivated to make a purchase. The integrated communication strategy, utilizing various digital platforms such as social media, websites, and television ads, has been proven to increase purchase intention and strengthen positive perceptions of the Yamaha NMAX Turbo. Based on these findings, it is recommended that Yamaha continue to develop creative ad content, enhance social media engagement, and expand brand awareness campaigns through collaborations with automotive influencers. This strategy is expected to solidify Yamaha NMAX Turbo's position in the Indonesian automotive market.

Challenges of innovation management in health system organizations: evidence from Germany

ABSTRACT The introduction of innovations poses particular challenges for organizations in the healthcare sector. These can be analyzed based on adoption and diffusion theory. In this study, a two-stage qualitative research design consisting of expert interviews (n = 13) and 3 workshops (n = 26) was used to analyze the experiences of healthcare professionals and related disciplines concerning innovation perception and communication and to derive management challenges for organizations. As part of the interview analysis, a total of 489 text segments were deductively assigned to the diffusion process categories of innovation (n = 100), process (n = 15), social system (n = 15) and information exchange channels (n = 59), and a further 219 text segments, synthesized into 18 categories, were inductively identified as management challenges. The results were validated during the workshop and expanded to include findings on innovation transfer and innovation perception. It was shown that digital innovations in organizations in the healthcare system context are associated with high expectations and that these can be influenced by various interacting communication partners and channels. There is a growing impression that the adoption and diffusion processes of telemedicine and digital innovations on an individual, social and organizational level are more subliminal than previously assumed.

Managers’ Perception of Financial Innovations in Turkey

Innovation is often considered a key contributor to firms’ competitiveness. However, its success largely depends on manager’s willingness to accept an innovation. The purpose of this study is to examine managers’ perceptions on financial innovation and the factors that influence their adoption decisions. Using the Technology Acceptance Model (TAM), the study analyzes data collected from a sample of 500 firms in Turkey. The findings show that managers are more likely to adopt financial innovations that are perceived to be easy to use and accessible. Gender, age and level of education are observed to have significant impact on managers’ perception. For example, female managers are likely to be risk averse when making financial innovation decisions than male managers. Younger managers tend to test the innovation before fully implementing it and are more concerned about accountability for the success or failure of the innovation. The results also indicate that accessibility, ease of use, risk and accountability are crucial factors influencing managers' perception on financial innovations. Finally, this research contributes to the literature on financial innovation and provides valuable insights for managers in Turkey to make informed financial innovation decisions. Received: 10 August 2024 / Accepted: 31 October 2024 / Published: 05 November 2024

Analyzing Digital Twin Adoption in Aluminum Plants Using Technology Readiness Index 2.0

In the era of industrial digitalization, Digital Twin technology offers a potential solution to enhanceefficiency and innovation. This study investigates the readiness of workers in an Indonesian aluminumcasting plant to embrace new technology, considering their perceptions of optimism, innovation,discomfort, and insecurity. A semi-quantitative approach was employed, utilizing the TechnologyReadiness Index (TRI) 2.0. The research involved four representatives selected by the industry'sleadership. Questions were specifically designed to assess the readiness for Digital Twin technologyin the aluminum casting plant. The data were analyzed using content analysis to determine the overallreadiness for new technology and the characteristics of key personnel for Digital Twin technology.The overall Technology Readiness Index (TRI) 2.0 score indicated a grand mean of 3.75 (SD: 0.74),suggesting that the employees generally tend to be skeptical but slightly inclined towards a positiveattitude in accepting Digital Twin technology for implementation in the aluminum casting plant.

Can esports help with hospitality marketing for Generation Z? The interaction of esports, novelty seeking, and subjective knowledge

Can esports help with hospitality marketing for Generation Z? The interaction of esports, novelty seeking, and subjective knowledge