Consumption Behavior Of People Research Articles

APPLICATION OF AIDCA COPYWRITING TECHNIQUES IN ADVERTISING CONTENT CREATION ON SOCIAL MEDIA

Technological developments and people's consumption behavior have brought changes for industry players to introduce their products and services using digital marketing strategies. In its development, digital marketing has penetrated various media platforms, including social media. Copywriting is one method that can be used to create advertising content on social media. There are still many industry players who currently use digital agency services to make social media advertisements. However, quite a few were disappointed with the results obtained because even though they had paid a lot of money to create advertising content, no change or increase in sales was felt. This research aims to analyze the influence of applying AIDCA copywriting techniques on creating advertising content on social media. The study was carried out by applying qualitative descriptive methods. The results of this research show that applying the AIDCA technique to copywritten advertising content can increase traffic to the advertised product. Apart from that, implementing AIDCA can increase the actions of consumers who like, comment on, and share advertisements via consumer social media accounts.

Pemberdayaan Ekonomi Masyarakat Di Kelompok Madu Langkapura: Implementasi Bank Sampah

Waste is a troubling problem in many countries, including Indonesia, with its impact that extends to various aspects of life. The amount of waste continues to increase along with changes in people's consumption behavior. In this context, the implementation of waste banks emerges as a solution for managing waste and empowering the community's economy. Community economic empowerment is an effort to strengthen and improve their economic potential. A waste bank is a waste management system that facilitates the collection, sorting, and sale of waste with the aim of reducing waste and providing economic benefits to the community. The research used a field research approach with qualitative methods. Data were obtained through interviews, observations, and related documents. Data analysis is descriptive and interpretative. The implementation of the Waste Bank in the Langkapura Honey Group increases community awareness about waste management, empowers the economy, and improves financial literacy. The Waste Bank is not only a place for collecting waste but also an education and empowerment center. The implementation of the Waste Bank in the Langkapura Honey Group succeeded in changing the community's view of waste into an economic source and providing financial benefits. Active education about waste and financial literacy are the keys to success. Suggestions include increased socialization, operational efficiency, collaboration, periodic evaluation, and further research.

The Role of Women in Managing Protein Food in Households of Stunting Case in Kulonprogo

Food is a basic need of human life, so any problems around food are very complex. One of the things that have changed is the awareness of protein consumption, both animal and vegetable sources. Lifestyle changes also contribute to changing people's consumption behavior at various social levels. In addition, the role of women in family food management, especially decision-making in purchasing, serving, and consuming food is also influential. Economic limitations are a problem in fulfilling nutrition or diverse food consumption habits, families with stunted toddlers tend not to like diverse foods, especially vegetables and foods derived from protein. Stunting is usually also found in families whose protein consumption is relatively low, either animal protein (meat, eggs, milk, etc.) or vegetable protein (tofu, tempeh, etc.). Kulonprogo is a district in Daerah Istimewa Yogyakarta (Yogyakarta Special Region) that participates in efforts to prevent stunting. According to the 2019 Indonesian Toddler Nutrition Status Survey (ITNSS) data, the stunting rate in Yogyakarta Special Region was 21.0 percent and in 2021 it fell by 17.3 percent. Efforts need to be made to reduce this condition from year to year. This study seeks to approach the problem-solving of this condition. The purpose of this study was to analyze the role of women in managing protein food in households with stunting cases. The study was approached with the behavior of women in purchasing animal and vegetable protein foods in Kulonprogo. The result of the research showed that together the factors of household’s income, women's income, women's age, women's education, number of household members, number of children under five in the family, and information dummy had a significant effect on protein consumption by 52.4% and 47.6% influenced by other factors outside the model. Partially, the most influential factors in protein consumption are household’s income and women's income.

The Opportunities and Challenges Brought by COVID-19 to China's Tourism Industry

From the end of 2019 to the first half of 2023, the world is experiencing a coronavirus pandemic. During this period, the world's tourism industry has been greatly impacted and faced with many challenges. COVID-19 has not only affected the national economy but also affected people's mental health and Consumer behavior. The research on their behavior helps to analyze the current situation of the tourism industry and the development trend of the tourism industry after the pandemic. This article uses the research method of literature review. This paper conducts research from these aspects: the impact of the coronavirus pandemic on the tourism industry, especially changes in people's consumption behavior, and future development. The COVID-19 pandemic has had a huge impact on travel businesses, and other sectors within the travel industry, and has also spurred the development of emerging areas. The COVID-19 epidemic has had a great impact on all branches of the tourism industry, including but not limited to travel companies, the transportation industry and cloud tourism, etc. Through government support, the awakening and improvement of the tourism industry itself, and grasping the trend of social development, actively develop emerging fields to improve the impact of the epidemic on the tourism industry in the past three years.

The Impact of Short videos on People's Consumption Habits

This article aims to analyze and summarize the changes in consumption habits caused by short video users due to the influence of short video through the literature review and the research of short video software. At the same time, the different age groups of users are affected by short videos. This article analyzes the different marketing strategies and methods of introducing products between different short video platforms. And the influencing factors of short videos and users' personal responses are studied. In addition, this paper combines short video audiences and consumers' personal factors to analyze the impact of short videos on people's consumption behavior. While focusing on the analysis of the short video platform- -TikTok, it is also compared with other platforms. At the same time, the advantages and disadvantages of short video marketing are analyzed, because of the risks brought by false propaganda.

Pesona Outfit Sebagai Identitas Anak Muda Saat Mengunjungi Kafe

Cafe is identically known as a comfortable place to enjoy favorite beverages and food. But from time to time, it was more than that. Cafe evolved into a base camp for young people. It is redefined as a place that 'must go' by young people who are trendy and up to date. Not only that, OOTD are also considered. There will always be a qualification of what to wear in the cafe to look good, neat, and trendy. That shows the process of self branding. This research focused on how young people try to branding themselves both in cafe and media and how those influence their consumer actions. Analyze it using the Consumerism Theory by Jean Baudrillard, with a qualitative approach. The result shows that social media plays a significant role in young people's consumption behavior for self-branding needs. It told them how to live in this era and what their needs were. And those additional needs ultimately increase their spending.

Review of Consumer Behavior Research Based on Influencing Factors

With the rapid development of global social economy, people's consumption behavior has become more common, consumer behavior research is to study the various consumer psychology and consumption behavior of different consumers. It is the basis for companies to make marketing decisions and strategies; Consumer behavior research provides a basis for the formulation of macro policies and the protection of consumer rights and interests; Consumer behavior research helps consumers make more informed purchasing decisions. By analyzing the existing literature to summarize the factors influencing consumer decision-making behavior, the study found that the most intuitive and time-consuming methods for studying consumer behavior using survey method and observation method are also the most widely used at present. In recent years, neuroscience has gradually entered people's vision, and researchers have applied neuroscience to consumer behavior research and prediction of consumer behavior, and achieved certain results. However, the existing research is not perfect. The study of consumer behavior lacks targeted guidance theories and methods, and lacks consideration of the limitations of samples and sampling time. There is still a lot of room for improvement, and this paper makes suggestions and prospects accordingly.

CO2 Emissions from Plastic Consumption Behaviors in Thailand

Plastic waste is an environmental crisis that is becoming increasingly well-documented. The rapid expansion of plastic manufacturing and consumption has led to a harmful cycle of pollution and greenhouse gas emissions due to petroleum-based production and plastic waste disposal. Plastic production and disposal depend on the consumption behavior of people. This study aimed to examine the plastic consumption behavior in Thailand and its impact on climate change at the end-of-life stage. The general information, plastic consumption, and plastic waste management were collected via questionnaires for each product lifetime, including single-use, medium-use, and long-use plastics. Based on 567 questionnaires, the results showed that people consumed single-use plastic, e.g., plastic bag, food container, cutlery, straws, and bottles, at a rate of about nine pieces/household/day or three pieces/cap/day. The medium-use and long-use plastic were 10 pieces/household/month and 50 pieces/household/year, respectively. It should be remarked that population density, education, and number of household members affected plastic consumption behavior, especially for single-use plastic. Regarding the disposal of end-of-life plastics, Thai people, on average, contribute 0.15 kg CO2eq/household/day to climate change. Many households have mismanaged waste by open dumping and open burning. Therefore, practicing proper waste management will help Thailand on the path to carbon neutrality in the future.

Study on the Influence of Tourism Short Video on Young People's Consumption Behavior and Countermeasures

Under the background of informationization, social media plays a leading role in the application of Internet technology, especially the emergence of various live broadcast platforms, which has accelerated the economic change in online celebrity. With the integration and development of cultural tourism industry, more and more short tourism videos have enriched the content of short videos and promoted the development of tourism culture and industry. Tourism short videos have changed the way of information bearing and information dissemination, and the consumption habits of tourists have gradually changed under the influence of short videos. How to help young people correctly grasp consumption behavior has become a hot issue in society. As a special group, college students pursue fashion trends and are very interested in new things. At the same time, they are in the stage of ideological development. Under the influence of many factors such as keeping up with the trend, this brand-new economic phenomenon will have a great impact on college students' traditional consumption behavior and shopping methods. Taking online celebrity Fangqi kiki as an example, this paper analyzes the influence of short travel video on young people's consumption behavior and discusses its coping strategies.

Comparatively Analysis of Chinese and Foreign Coffee Brands in China: Starbucks and MANNER COFFEE

The average disposable income in China is obviously rising in recent years, leading to the increase and diversity of people's consumption behavior. More and more coffee brands are appearing in the Chinese market to segment their clients to keep up with this trend. This paper investigates the current marketing strategy of Starbucks and MANNER COFFEE using the marketing theory of the 4Ps. Also, through some comparison in data, it is obvious to find distinct development ways of these two brands. The study concluded that these two brands are conducting significantly different management models in China coffee market. Starbucks takes the advantages of its awareness and place, and MANNER COFFEE is better in product and price. To continue increasing the market share, Starbucks is suggested to explore the tier-3 and tier-4 cities and MANNER COFFEE is better to adjust the store model to match other cities, not like Shanghai. No matter using which management model, the other coffee brands in China could learn from these two brands and develop their own management strategy from the analysis approaches in this paper.

How Digital Retail Markets Recovered the China's Economy and Change the Consumer Behaviors During the COVID-19

As the COVID-19 pandemic swept the world, many countries' economies were hit hard. Isolation and working online have had such an impact on people's lives that even daily shopping is difficult to achieve. However, some countries like China, have stabilized people's mood, addressed people's needs and achieve a degree of economic recovery through e-commerce platforms. This paper analyzes the contribution of e-commerce to economic recovery by comparing and analyzing the changes of online and offline retail market purchases in China before and after pandemic. And by comparing the volume of different goods, it is better to judge the impact of the COVID-19 on people's consumption behavior, so as to put forward suggestions for the future market in China. As result, through research on online consumption in China, it was discovered that e-commerce contributed to encouraging consumption and restoring consumer confidence in the later stages of the pandemic. During the epidemic, consumers adopted new consuming behaviors, including hoarding and online buying.

Research on the Influence Mechanism of Vibrating Short Video on Young People's Consumption Behavior

With the continuous upgrading of IT and the growth of social media, short video has become one of the important ways for the public to get information in their daily life, and it also promotes the change of traditional marketing. With the increasing improvement and perfection of short video platform products and functions, the value of short video traffic has been continuously upgraded and fission, and it has gradually changed from pure entertainment at the beginning to potential cash flow such as planting grass and bringing goods. High-quality short video content has brought more business opportunities and dividends, and the short video industry has gradually been seen and paid attention by more enterprises, becoming the key area of enterprise marketing investment. As a new network marketing model, short video is developing vigorously, which has a great influence on the consumption behavior of young consumers. This paper discusses the consumption characteristics of young people, analyzes the influence mechanism of short vibrato videos on young people's consumption behavior, and puts forward some countermeasures to guide young people to establish a correct consumption view.

Pengaruh Hedonic Shopping Motives dan Social Media Product Browsing terhadap Online Impulse Buying Produk Fashion pada Gen-Z di Pangkalpinang

This research is motivated by a shift in people's consumption behavior that leads to consumptive behavior towards impulsive purchases online. This study aims to identify and analyze studies on the influence of hedonic shopping motives and social media product searches on impulse buying of fashion products online among Gen-Z in Pangkalpinang. This research is a quantitative descriptive study with a total sample of 130 respondents, sampling using non-probability sampling method with purposive sampling technique. The analytical method used is multiple linear regression analysis. The results of research on hedonic shopping motives and social media product browsing partially have a positive and significant effect on online impulse buying of fashion products for Gen-Z in Pangkalpinang. Simultaneous test results show that hedonic shopping motives and searching for social media products together have a positive and significant effect on the impulse to purchase online fashion products for Gen-Z in Pangkalpinang.

The Relationship Between Work-to-Family Conflict and Conspicuous Consumption: An Identity Theory Perspective

The adverse effects of work-to-family conflict in occupational health fields have been widely concerned. However, we do not yet know whether and how work-to-family conflict affects people's consumption behavior. This study used identity theory as the conceptual framework to test the hidden link between work-to-family conflict and conspicuous consumption, the possible underlying mechanism of status anxiety, and the boundary condition of work-family centrality. We conducted two quantitative studies to test the hypotheses. Study 1 used a cross-sectional survey (N = 486) to test the relationship between work-to-family conflict and conspicuous consumption and the mechanism of the relationship. Study 2 used a 10-day daily diary survey (Nbetween = 100, Nwithin = 776) to duplicate the results of Study 1 and further test the moderating effect of work-family centrality. We found that work-to-family conflict was positively related to conspicuous consumption, and this relationship was mediated by increased status anxiety. Moreover, this mediating effect was more substantial for employees with lower work-family centrality. This research is the first to link work-to-family conflict and conspicuous consumption theoretically and empirically. The findings supported identity theory, adding new knowledge to the consequences of work-to-family conflict and contributing to organizations' prevention and intervention programs on behavioral health issues in work-family conflict.

Internet Development, Consumption Upgrading and Carbon Emissions-An Empirical Study from China.

Internet development has changed Chinese people's consumption behavior, gradually expanding from survival consumption (SC) to development and enjoyment consumption (DEC) trends. Consumption is the new engine driving China's economic growth and the terminal of carbon emissions. Simultaneously, China is undergoing a profound change toward the "double carbon" goal, the space for carbon emission reduction in traditional fields is gradually compressed. Therefore, it is necessary to explore carbon emissions from the perspective of consumption terminals. Based on provincial panel data, we use the fixed effects model and mediating effects model to explore the relationship between Internet development, consumption upgrading, and carbon emissions in a unified research framework. The findings show that: (1) Internet development leads to an increase in carbon emissions. A finding remains significant after using instrumental variables to mitigate endogeneity; (2) Internet development promotes consumption upgrading, reflected in development and enjoyment consumption expenditure; (3) Internet development contributes to increasing carbon emissions through consumption upgrading. Heterogeneity analysis shows that Internet development in eastern China significantly contributes to carbon emissions through consumption upgrading, while it is insignificant in central and western regions. The Internet development leading region contributes to an increase in carbon emissions through consumption upgrading. In comparison, the lagging region is insignificant. This study can provide a reference for policymakers in China or other countries to formulate energy-saving and emission-reduction policies in the Internet industry and provide a scientific basis for advocating people's low-carbon consumption behavior and achieving carbon emission reduction at the consumption terminal.

The Impact of Epidemic on High School Students' Consumption Behavior

COVID-19 is affecting people's lives from 2020 to today. Among all the influences, the influence on people's consumption behavior is particularly prominent. In this paper, the impact of the epidemic on the consumption behavior of high school students in Beijing is studied. With the progress of The Times and the development of science and technology, the consumption behavior of senior high school students becomes more and more, no matter online consumption or offline entity shop. Therefore, studying the impact of the epidemic on the consumption behavior of high school students can also extend the impact of the epidemic on the society and even the macro economy of the country.

INFLUENCE OF SOCIAL ENVIRONMENT AND LIFESTYLE FOR COMMUNITY CONSUMPTION BEHAVIOR IN THE PANDEMIC COVID 19

The purpose of this study was to determine: (1) the influence of the social environment on people's consumption behavior on the covid pandemic 19. (2) The influence of lifestyle on people's consumption behavior on the covid pandemic 19. (3) the influence of the social environment and lifestyle on behavior public consumption in this pandemic occurs. The research method used in this study is a descriptive method with a quantitative approach. The population in this study is the Palmerah village community. The sample used was 128 people. The analysis technique used is multiple linear regression analysis. Based on the results of the study concluded that: public consumption during the covid pandemic 19. The coefficient of determination (adjusted R2) of 0.095, meaning that 9.5% of people's consumption behavior is influenced by the social environment and lifestyle, while the remaining 90.5% is influenced by other factors.

Capturing Consumers’ Awareness and the Intention to Support Carbon Neutrality through Energy Efficient Consumption

The EU has several directives aiming toward carbon neutrality and is attempting to promote and encourage individual electricity consumers to participate in this endeavor. The key idea behind consumer awakening and activation is to push consumers to become aware of their electricity consumption behavior. The purpose of this paper was to examine the current consumption behavior of Finnish electricity consumers and their intention to support the goals of carbon neutrality through energy efficient consumption. The aim was to reveal how far the consumption behavior of people was from the intention to tackle climate change. To reach this goal, a qualitative research method was applied to evaluate the consumer awareness and intentions. A consumer survey was conducted to enable standardized and consistent data collection. The research utilized a key performance indicator (KPI) approach to evaluate the results: the social KPIs connected with qualitative values provide a comprehensive approach. According to the results, the awareness of consumers of their consumption behavior was not very high, and some data needs can be identified. In addition, clear intentions can be detected among the residents to support the environment and to save energy. However, the consumers did not seem to be aware of the available data and existing services that could help them to improve their energy efficiency. Therefore, more motivation and communication is still required to affect the electricity consumption behavior.

DESKRIPSI PERILAKU KONSUMEN DALAM KEPUTUSAN PEMBELIAN TERHADAP OBAT HERBAL (HERBAL MEDICINE)

The health industry is included in an industry that experienced an increase in 2019-2020 due to the Covid-19 (Corona Virus Disease) pandemic. This can provide benefits for Indonesia because it is one of the largest biopharmaceutical (medicinal) producing countries in the world. The objective of this research is to describe the behavior of consumers in their decision to purchase herbal medicine in the largest biopharmaceutical plant-producing region in Indonesia. The data of this research was harvested by distributing questionnaires to a sample of 120 respondents living in the said region. Using frequency distribution and description, this study finds that there are three factors shaping consumer behavior, they are psychological factor, i.e. learning, perception, motivation, and attitude and belief, social factor, i.e. culture, family, group references and social class, and marketing factor, i.e. product, price, place, and promotion. The benefit of this research is to assist herbal medicine business actors in the health industry in recognizing people's consumption behavior towards herbal medicines and is useful for future researchers in enriching discussions that focus on herbal medicine (herbal medicine).

Analisis Pembangunan Ekonomi Melalui Pengembangan Potensi UMKM di Era Pandemi Covid 19 di Kota Medan

Since the arrival of the Covid-19 phenomenon, it has changed people's consumption behavior a lot, at the beginning of the Covid-19 Pandemi it proved that the Covid-19 disaster greatly affected the health, social, tourism, and economic conditions of an area. Regions that basically rely on the most superior economic sector for regional progress, have finally been neglected due to the arrival of this virus. One of them is MSMEs, currently MSMEs are experiencing various problems such as declining sales, capital, hampered distribution, difficulty in raw materials, declining production and layoffs of workers, this is a threat to the national economy. This research focuses on the generation and development of MSMEs by utilizing digital technology into businesses and the government's efforts to facilitate MSMEs to grow the Indonesian economy during the Covid-19 Pandemi, which has existed since the beginning of 2019 and has had many negative impacts on the world's economic sector, including Indonesia. The data collection technique in this research is library research. The type of data used is secondary data in the form of books, journals, articles, brochures, and other data relevant to the research theme. The results of this study are how business actors use digital technology in making new product innovations and how the government revives the economic sector by facilitating MSMEs.