How Digital Retail Markets Recovered the China's Economy and Change the Consumer Behaviors During the COVID-19

Abstract

As the COVID-19 pandemic swept the world, many countries' economies were hit hard. Isolation and working online have had such an impact on people's lives that even daily shopping is difficult to achieve. However, some countries like China, have stabilized people's mood, addressed people's needs and achieve a degree of economic recovery through e-commerce platforms. This paper analyzes the contribution of e-commerce to economic recovery by comparing and analyzing the changes of online and offline retail market purchases in China before and after pandemic. And by comparing the volume of different goods, it is better to judge the impact of the COVID-19 on people's consumption behavior, so as to put forward suggestions for the future market in China. As result, through research on online consumption in China, it was discovered that e-commerce contributed to encouraging consumption and restoring consumer confidence in the later stages of the pandemic. During the epidemic, consumers adopted new consuming behaviors, including hoarding and online buying.