The Impact of Short videos on People's Consumption Habits

Abstract

This article aims to analyze and summarize the changes in consumption habits caused by short video users due to the influence of short video through the literature review and the research of short video software. At the same time, the different age groups of users are affected by short videos. This article analyzes the different marketing strategies and methods of introducing products between different short video platforms. And the influencing factors of short videos and users' personal responses are studied. In addition, this paper combines short video audiences and consumers' personal factors to analyze the impact of short videos on people's consumption behavior. While focusing on the analysis of the short video platform- -TikTok, it is also compared with other platforms. At the same time, the advantages and disadvantages of short video marketing are analyzed, because of the risks brought by false propaganda.