In recent years, with the intensification of population aging, population aging has become a major obstacle to China's economic and social development, which has also caused a series of pension problems. Although in recent years China has introduced a series of positive measures to cope with the aging of the population, and has been committed to solving the problem of rural pension, the problem of pension has been alleviated to a certain extent, but compared with the town, the development of rural pension services in China is relatively late, the problem of pension is still prominent, only the establishment of an effective pension service system in rural areas can help solve this problem. In order to promote the better development of rural areas, the state proposed the implementation of the rural revitalization strategy, and the proposal of the 2018 rural revitalization plan pushed the new round of rural pension plan to a new stage, thus providing some strategic opportunities for the construction of rural elderly care service system. This paper will analyze the development status of rural elderly care services in China, combine the rural revitalization strategy, explain the opportunities and challenges brought by the rural revitalization strategy to China's rural elderly care services, and explore the way to further improve China's rural elderly care service system.
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