This paper analyzes voting behavior for President, Senate, and House att the state level for the period 1914-80. The major finding of this study is that since World War II, there has been a pronounced trend toward 6'particularization in voting for federal offices. This trend consists of more than the erosion of party attachments atmong the electorate: it also includes the dissolution of other traditional electoral ties such as presidential coattails, the midterm congressional swing, and incumbency. As a result of this trend, the vote in federal elections is largely determined by factors which alre unique to the specific setting in which each election occurs and by the ability of candidates to convert these factors to their political advantage through mass media campaigns. Peter S. Tuckel is an Assistant Professor of Sociology alt Hunter College, The City University of New York. Felipe Tejera is a doctoral student in sociology at New York University. The auithors wish to thank D)r. Richard Matisel of the Department of Sociology. The Graduate School of Arts and Sciences, New York University. for his invaluable aissistance in all phases of this project. Public Opinion Quarterly Vol. 47:230-246 ? 19S3 hy the Trustees of Columbi.a University Published by Elsevier Science Publishing Co.. Inc. CX)33-362X/M31)0047-23(1S2.50) This content downloaded from 157.55.39.104 on Mon, 20 Jun 2016 06:29:42 UTC All use subject to http://about.jstor.org/terms AMERICAN VOTING BEHAVIOR, 1914-1980 231 In this article, we use the term to describe this more general process in which each election becomes an isolated event determined by the unique set of circumstances surrounding it. Specifically, this article aims to document the increasing trend toward particularization in voting in federal elections from 1914 to the present. The discussion is in five sections: (1) the data base, (2) the decline in communality in voting for federal offices during the same election year, (3) the decline in the effect of incumbency on the outcomes of U.S. Senate races, (4) an examination of the impact of campaign expenditures on senatorial voting, and (5) a brief overview of the findings.
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