Audience Participation Research Articles

Multimedia interactive creative dance choreography integrating intelligent chaotic art algorithms

Creative dance choreography involves the exploration of movement as a form of artistic expression, often characterized by innovative and spontaneous elements. Interactive multimedia enhances the art form by integrating technology, enabling real-time audience engagement and dynamic visual effects. Traditional choreography often adheres to fixed patterns, which can limit improvisation and reduce audience participation. The objective of the study is to integrate the chaotic art algorithm within multimedia interactive dance choreography, enhancing both the creative process and audience engagement while producing novel movement patterns. Data were collected through motion capture technology and video recordings. The preprocessing phase included noise reduction and normalization of the movement data. Feature extraction using principal component analysis (PCA) techniques analyzed the captured data, identifying key attributes such as speed, trajectory, and synchronization. The study proposed a simulation-based intelligent chaotic optimized generative adversarial network (ICO-GAN) that enhances dance choreography by generating diverse, unpredictable movement patterns, optimizing performance through chaotic art algorithms, and fostering innovative, engaging interactions between dancers and multimedia elements. The result shows that the proposed ICO-GAN method enriched the choreography by generating diverse movement patterns that were seamlessly incorporated into performances based on precision (94%), recall (92%), accuracy (97%), and F1-score (93%). This innovative approach opens new avenues for exploration in dance and technology, offering expanded possibilities for artistic expression and interaction.

Audience Participation in Virtual Wayang Performances of Post-Pandemic Covid – 19 in Indonesia

Objectives: This study aims to understand the reauthorization of the dalang or the shadow puppet master and the increase in the role of the audience in the staging of wayang performances. Methods: To understand this phenomenon, this research makes use of a qualitative methodology using a case study of the performances of the "Wargo Laras" wayang performance group, a group that stages the most performances in Yogyakarta. Data was collected through observation and in-depth interviews. Result: Research shows that virtual wayang performances have contributed to increased audience participation resulting in reduced authority of the dalang. The role of the puppeteer, who in original traditional performances was the group’s most powerful person, both on and behind the stage, has now been reduced, as it is distributed among other members of the performance (sinden or female singer, pengrawit or gamelan players), or guest stars, and crew members who handle the media. Conclusions: Virtual wayang performance have become part of post-pandemic performances. Wayang theatre, which were originally very traditional and far removed from new media, suddenly have had to coexist with new media. This study recommends further research on wayang wider selection of performance groups to obtain a more comprehensive picture of the audience of wayang performances.

The Evolution of Performance Art: From Dada to Today

Performance art has evolved significantly over the past century, beginning with its origins in the Dada movement, which challenged traditional art forms and societal norms. This paper examines the dynamic trajectory of performance art, highlighting its major movements, influential artists, and thematic concerns, such as body politics, identity, and audience interaction. It examines the profound impact of technological advancements, including digital media and virtual reality, on the definition and accessibility of performance art. The paper also addresses the sociopolitical dimensions of the medium, its role in activism, and its engagement with contemporary issues like gender, race, and environmentalism. By analyzing its past and present, this study provides insights into the future potential of performance art as a medium that continuously redefines art, audience, and societal discourse. Keywords: Performance Art, Dada, Digital Media in Art, Audience Participation, Body Politics, Virtual Reality Art, Activism in Art

Yoruba Oral Traditions and Communal Aesthetics in Olu Obafemi’s Selected Drama

The history of African oral literature is located in oral tradition which is tied to communal living. African oral literature is a conglomerate of communal traditions that reflect African culture, experiences, and societies. Studies affirmed that Olu Obafemi’s ideological stance and investigation of the society is revolutionary and is geared towards seminal social change. This paper examines the aesthetics of oral literature, and explores the society through the prism of Olu Obafemi’s Naira Has No Gender and Scapegoats and Sacredcows by highlighting the different explication of oral forms portrayed by the dramatist. The paper reveals the writer's ideological disposition and vision as informed by his discursive engagement of larger issues through various oratory means. The placement of Nigerian songs and dance, proverbs, role-play technique, and audience participation are identified as signposts of Nigerian oral literature. The paper adopts Cultural Studies theory as its theoretical paradigm for its capacity to analyse and provides an assessment of the contributions that cultural practices and artifacts make to the society. This study reveals how African oral literature combines traditional and modern theatrical techniques to sustain communal living and cultural practices such as veneration, education, and moral instruction.

Audience Listening as a Path for Public Service Media: The Case of “La Gran Consulta” in Spain

ABSTRACT In an era marked by disinformation and eroding trust in social institutions, public service media (PSM) face significant challenges in audience engagement and redefining their role within the digital media ecosystem. “La Gran Consulta” (LGC) [The Great Consultation] emerges as a groundbreaking initiative by Radio Televisión Española (RTVE) aimed at involving the public in shaping the future of national broadcasting and its digital transformation. This study critically examines LGC as a paradigm of effective audience listening, employing the theoretical framework of the architecture of listening. Through primary data from project outcomes and interviews with key personnel, this paper analyzes the implementation and impact of LGC, offering insights and strategies for similar initiatives across Europe. The findings provide a foundation for a renewed framework and mandate for public television, emphasizing the role of audience participation in fostering trust and enhancing public service media’s relevance in contemporary society.

TikTok and Online Dating: A Social Media Analysis of Emerging Patterns

ABSTRACTInternet dating is becoming a more common practice in modern societies and social media plays an important role in shaping social interactions and cultural discourse. In this study, TikTok data will be analyzed to explore the online dating potential of TikTok users in Turkey. The study highlights the importance of understanding communication strategies on social media, especially in the context of dating and relationships. Using a structured methodology, it was aimed to gain a comprehensive understanding of how TikTok is used in the context of dating in Turkey, investigating both content creation patterns and audience participation in these topics. The findings show that dating and interpersonal relationships on TikTok are not just personal; they are deeply connected to cultural norms, societal expectations, and digital communication trends. The study provides valuable information for the development of communication strategies on social media, especially focusing on dating and interpersonal relationships. In conclusion, this study underlines the need to further investigate the relationship between social media and interpersonal communication, especially in the context of evolving digital environments.

(Re)Imagining the Polis: Audience Participation as Postdramatic Discourse

(Re)Imagining the Polis: Audience Participation as Postdramatic Discourse

Optimizing communication strategies for nonprofits in Missouri: A case study on united 4 children’s messaging and audience engagement

Nonprofit organizations operate in complex environments that demand tailored communication strategies to engage diverse audiences effectively. This study presents an analysis of United 4 Children’s (U4C) communication approach, utilizing data-driven insights to enhance their messaging strategies. Employing demographic segmentation, audience persona development, and analysis of communication channel preferences, this research identifies actionable recommendations for optimizing outreach. Key findings emphasize the importance of a hybrid marketing strategy, prioritizing social media, leveraging community networks, and continuous feedback loops to refine messaging. These strategies aim to enhance U4C's mission impact while benefiting from increased audience engagement and participation.

Islamic Society in the Digital Era: The Role of Celebgrams in the Development of Generation Z in Lampung

Abstract The purpose of the research is to analyze and understand the role of Muslim celebrities/influencers in Lampung in shaping Islamic values in society for generation Z, promoting Islamic preaching through social media , contributing to the development of Islamic society amidst the challenges of globalization for generation Z. The research method uses qualitative with a phenomenological research type. The research location is in Bandar Lampung City. The research subjects are famous Muslim celebrities or influencers who live or have influence in the Lampung area, especially Bandar Lampung City, totaling 1 person. Data collection techniques are semi-structured interviews and non-participant observation. Data analysis includes several stages, namely data reduction (the process of determining, cutting attention, and simplifying data carried out by making an outline of the data that researchers obtain from the field); data presentation (in the form of descriptions or narrative texts); drawing conclusions (concluding that the given conclusions are temporary and can be changed if the supporting evidence is strong). The results of the study indicate that Muslim celebrities in Lampung, especially Els Warouw, play a significant role in shaping Islamic values among the younger generation. The use of social media as a platform for preaching allows celebrities to reach a wider audience in a creative and interactive way. Through interesting content such as educational videos, halal lifestyle inspiration, and motivational messages, celebrities have succeeded in encouraging active audience participation in religious discussions.

Partecipazione

This essay investigates Partecipazione, the exhibition curated by architecture collective AKT based in Vienna and Hermann Czech for the Austrian Pavilion at the Venice Biennale of Architecture, ‘The Laboratory of the Future’, held in 2023. Partecipazione was conceptualised as an interior intervention dividing the pavilion space into two parts—one for the Biennale and one for Venice. The pavilion, connected with the city through the proposed bridge crossing over the wall of Giardini, would host various activities open to the residents of Saint Elena Island. Although Partecipazione sought to engage a broader audience and foster community participation, concerns appeared regarding its impact on the pavilions’ and Giardini’s architectural heritage, leading to the suspension of the proposal in the process. However, curators decided to expose the rejection and exhibit the unfinished interior of the pavilion while, at the same time, shifting the focus to preservation issues present within the institution of the Biennale. Despite remaining unbuilt as initially conceptualised, Partecipazione initiated a dialogue about the challenges of architectural preservation in Venice and the Biennale’s role in shaping the city. The essay critically examines Partecipazione’s trajectory, from the conceptualisation and design to rejection, and considers its broader implications on contemporary architectural and exhibition practice and audiences. The essay will draw on the interview conducted with AKT, which provided valuable information and insights into the curatorial and architectural processes surrounding the exhibition. Through analysing tensions between experimentation and preservation narratives, the essay offers insights into the evolving role of architectural exhibitions as platforms for expanding architectural discourses and practices. It argues that precisely due to remaining unbuilt, Partecipazione exemplified the transformative potential of an architectural exhibition to challenge architectural discourses. Finally, this essay aims to contribute to the legacy of Partecipazione by examining how its unbuilt nature and incompleteness provoke critical questions about the role of architectural exhibitions, the coexistence of temporary interventions with heritage, and the transformative potential of experimental and open-ended exhibition practices.

Harmonizing digital innovations with Western opera: A literature review of audience development strategies

The convergence of technology and performing arts, particularly Western opera, has revolutionized audience engagement and development strategies. This literature review explores integrating digital innovations with traditional opera, aiming to enhance accessibility, interaction, and audience participation. Key areas examined include the shift from passive to interactive audience roles, the use of digital media to break down barriers and foster engagement, and case studies of Italian creative industries implementing these strategies. The study highlights the importance of understanding audience motivations, abilities, and opportunities to engage new and existing audiences effectively. It also underscores the role of digital tools in revitalizing public engagement and fostering community in the performing arts.

INFLUENCE OF MASS MEDIATED MESSAGES IN THE POLITICAL SOCIALIZATION OF RURAL RESIDENT IN OYO STATE

Political socialization is a process by which people develop attitudinal dispositions about politics and is mediated through various agencies of the society, with communication as its key driver. This study assessed how mass-mediated messages influence political socialization of people who reside in rural communities in Oyo State. For the survey, 378 respondents were selected using a multistage sampling technique. Using a structured questionnaire, focus group discussion and group interview, data were obtained on residents’ access and usage of mass media for political socialization: influence of selected media items on political socialization and methods of political participation. Results further showed that political information was mostly sourced by the respondents through radio (x ̅=3.49). Overall, 59.5% of the respondents had high political participation. However, public affairs programmes (x ̅=2.83) and news/commentaries (x ̅=2.50) influenced political socialization of the residents. The study concluded that mass media was influential in the political socialization of residents of rural areas in Oyo State. Therefore, media organizations, especially radio stations should prioritize public affairs programmes that put politicians on the spot and encourage audience participation.

Diagrammatic thinking and audience reading of COVID-19 data visualisations: A UK case study

This article examines whether, how, and to what extent eighteen UK audience participants developed diagrammatic thinking while reading eleven COVID-19 data visualisations published by UK newspapers. Despite data visualisations being a prominent feature in COVID-19 news coverage, audience perception of data visualisations is a relatively new field of study. This study reveals the presence of Stuart Hall’s three types of reading (dominant, opposition or negotiated reading) in the participants’ reading, with the prominent role played by their reflections and the influence cast by their levels of data literacy and familiarity with terminologies. As an experience of reflection and reflexivity, reading data visualisations prompted the participants to rethink the pandemic-related issues posed in data visualisations and reflect on their personal experiences and views. Their reflections confirmed or developed their understanding of these issues or led them to reject the message they perceived. This process suggests their diagrammatic thinking is in practice.

ART, SCIENCE, AND AUDIENCE PARTICIPATION: CROSSROADS FOR EMERGENCE

This article reflects on how in 2020, during the COVID-19 pandemic re­strictions, Farout Artistic Research (FAR), in co-creation with composer Dr. Sergio Luque and astrophysicist Dr. Francisco Colomer, designed and created an immersive performance in which new music, astronomy and audience participation intertwine. The point for the creative process was: How can we trust our perception if we don’t know what we are looking at?; and through artistic research and transdisciplinary thinking, a second question arose: What perspectives and new insight emerge if we open up the performance and include the audience as an active and reflective knowledge entity? In this context, the authors explore the creative tendencies and the intricate design processes of emergence, focusing on the transdisciplinary nature of the performance, embedding the concept of emergence in an interactive symbiotic artistic/scientific performance. The article explains how this exploration is what allows for reflection, new insights, and creation of new knowledge, both from the creators’ and the audience participation’s perspectives.

The Development of Audience Participatory Information Dissemination in the New Media Environment

With the rapid development of modern information technology and the continuous improvement of China's overall capabilities, the information era has truly arrived. In this context, various development mechanisms continue to promote the prosperity of the new media industry in China. Currently, new media dissemination has become the primary method of information dissemination in today's social market and has formed a well-established dissemination system. In the era of new media dissemination, the core feature of information dissemination mainly involves publishing the same type of information through multiple channels, including individuals who represent short videos and can become news information publishers. This approach significantly enhances the speed of information transmission and expands its coverage. This method of dissemination is significantly different from traditional information dissemination models, allowing the audience to better participate in the dissemination process. Therefore, this paper provides a detailed analysis of the diversification of information dissemination and the personalized characteristics of platforms in the new media environment, followed by an in-depth analysis of the impact of audience participation in information dissemination. The aim is to better promote the development of new media dissemination and audience participatory information dissemination.

Installation art challenges traditional concepts of art and exhibition space—taking "Infinity Mirror Room" as an example

Yayoi Kusama's exhibition Infinity Mirror Rooms as the main case study, the paper starts from the two aspects of artistic creation and spatial expression to analyse how installation art challenges the traditional concept of art exhibition space, and then explores the transformation of audience participation and dissemination under this influence. It also combines with other exhibitions of installation art to further explore the expression and spatial significance of installation art.

The role of mascots in branding and consumer engagement: Insights from Indian advertising

This crucial role of mascots contributes not only to the successful capture of audience attention but also to an enduring development of brand awareness that prevails over time. With deep exploration, this study takes heed of the great influence on the connectivity between the brand and audience and the cultivation of a meaningful brand recognition among its consumers. A qualitative study was conducted in order to effectively demonstrate the ability that mascots possess to signify meaning in a clear-cut and impactful manner, particularly regarding the simplicity of their designing elements. This study makes a deep dive into the influential and significant role of mascots in shaping brand image as well as consumer behavior through a thorough and comprehensive review of the literature. It emphasizes their remarkable efficacy specifically in low-involvement product categories, and also emphasizes their ability to effectively foster brand affinity, especially among children who are often particularly receptive to these characters. The literature strongly underlines the vital importance of mascots in the process of humanizing brands, which helps to forge intimate and personal connections with consumers, as well as facilitating essential brand differentiation in a competitive market. It, drawing upon case studies like Amul Girl-the iconically well-known one as well as the endearing Vodafone pug and Nirma girl, aptly conveys how strategically and deliberately these mascots are applied for the purposes of communication about a brand and significantly towards an audience's participation with that brand. Conclusively, the study makes proposals toward innovative and innovative approaches toward marketing but importantly accords high priority on integrating those mascots in such wholesome, complete, and complete strategies towards a brand that has, in its aim to further and promote the establishment of more significant brand equity while securing enduring brand loyalty through customers.

From Tradition to the Future: Exploring Artistic Presentation in Contemporary Interactive Exhibitions

Abstract: With the rise of digital technology and new media, art exhibitions have shifted from static displays to interactive experiences that enhance audience participation and immersion. Interactive exhibitions break the formality and distance of traditional displays, bringing art closer to everyday life. This paper explores the emergence of interactive exhibitions in contemporary art, focusing on how exhibition design and participation mechanisms improve audience engagement. Through field research on Cao Fei: Tidal Flux, this article examines how elements like chairs and sound transform viewers from passive observers to active participants. These designs bridge the gap between art and audience found in traditional exhibitions, integrating art into daily life and promoting art education. By comparing the conventional "white cube" model, such as Andy Warhol exhibitionswith interactive exhibitions, this paper highlights how traditional models often limit audience interaction. In contrast, interactive designs like long benches and open soundscapes in Tidal Flux create an accessible and natural dialogue among visitors.

Structures of FM Radio Talk Shows Listened to by University Students in Eldoret Town, Kenya

The majority of the consumers of radio stations’ programming are the youth, most of whom are students in high schools, colleges, and universities. Therefore, the main objective of this study was to examine the structure of FM radio talk shows listened to by university students in Eldoret town. Uses and Gratifications theory guided this study. The study utilized a descriptive survey research design. The target population of the study were 3000 students from university campuses within Eldoret, and the sample size was 300. The researcher adopted a stratified sampling and simple random sampling technique to arrive at the sample that would best fit or present the intended purpose of the research. Data was collected using a questionnaire and Focus Group Discussion. The collected data was analyzed using descriptive statistical techniques that included frequencies, percentages. The findings revealed that FM radio talk shows typically feature a mix of news, interviews, and light entertainment to engage listeners at the start of the day. The study established that interactive formats allowing listeners to call in with requests or opinions, countdown formats featuring popular music tracks, and narrative-driven programs were popular among respondents. The study findings from focus group discussion revealed that FM radio talk shows in Eldoret Town typically follow a similar format, often beginning with an opening segment where the host introduces the topic and guests. This is followed by an in-depth discussion led by the host, with opportunities for audience participation through call-ins, SMS messages, and social media interactions. Radio stations targeting university students should create a balanced format that includes a mix of news, interviews, and light entertainment. The study concluded that FM radio talk shows in Eldoret Town typically follow a similar format, with an opening segment, in-depth discussions led by the host, and opportunities for audience participation. The study recommended that Radio stations targeting university students should create a balanced format that includes a mix of news, interviews, light entertainment, structured segments, in-depth discussions, sports coverage, interactive formats, countdown formats, live performances, music genres, structured discussions, narrative-driven programs, informative segments, and light-hearted content.

Percepción de los periodistas sobre sus públicos. Estudio de caso sobre periodismo local en tres ciudades de la provincia de Buenos Aires

This paper analyzes the perceptions of journalists from local Argentine media regarding their audiences, drawing on theoretical contributions from the sociology of newsrooms. It investigates the bond of proximity and the meanings constructed around the participation of audiences in news production. It concludes that journalists face difficulties in identifying the audiences they address. The aim is to contribute to the debate on strengthening local media by identifying how much they know about the audiences that could potentially fund them.