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Abstract
With the rapid development of modern information technology and the continuous improvement of China's overall capabilities, the information era has truly arrived. In this context, various development mechanisms continue to promote the prosperity of the new media industry in China. Currently, new media dissemination has become the primary method of information dissemination in today's social market and has formed a well-established dissemination system. In the era of new media dissemination, the core feature of information dissemination mainly involves publishing the same type of information through multiple channels, including individuals who represent short videos and can become news information publishers. This approach significantly enhances the speed of information transmission and expands its coverage. This method of dissemination is significantly different from traditional information dissemination models, allowing the audience to better participate in the dissemination process. Therefore, this paper provides a detailed analysis of the diversification of information dissemination and the personalized characteristics of platforms in the new media environment, followed by an in-depth analysis of the impact of audience participation in information dissemination. The aim is to better promote the development of new media dissemination and audience participatory information dissemination.
Published Version
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