The article explores the transformations in the image of the most popular Mexican folk saint, Santa Muerte (Saint Death). Based on photographic documentation and in-depth interviews conducted during field research in Mexico in 2022 and 2023, an analysis of iconographic changes has been carried out, particularly evident in the case of Santa Muerte figurines. By examining the most widespread variants of figurines available in devotional and esoteric product shops, one can observe the influence of Afro-Caribbean beliefs, pre-Columbian heritage, medieval and baroque aesthetics, as well as local folklore and popular culture, which directly shape the iconographic sphere of Santa Muerte’s cult. Examples include the color palette and manner of decorating the figurines, the saint’s attributes, and offerings. The article illustrates how current iconographic transformations reflect changes in beliefs, rituals, and perceptions of Santa Muerte both among her followers and those outside this community.
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