Scalable production of carbon-supported Pt-M (M=Co, Ni, and Fe) alloy nanocrystals is of great importance for their practical application as catalysts towards the oxygen reduction reaction (ORR), a process key to the operation of proton-exchange membrane fuel cells. Here we report the use of a fluidic device for the in situ nucleation and growth of Pt-M nanocrystals on a commercial carbon support in a continuous and scalable fashion. The use of dimethylformamide not only enables well dispersion of the carbon powders for the creation of a homogeneous reaction mixture but also helps reduce metal precursors for the heterogeneous nucleation and growth of nanocrystals on the carbon surface. The size, shape, and composition of the nanocrystals can all be tuned by changing the metal precursors added into the reaction mixture, resulting in Pt-M nanocrystals uniformly distributed across the surface of the carbon support. Among the nanocrystals, the carbon-supported Pt-Co nanocrystals show the highest ORR specific and mass activities at 0.9 V, demonstrating 11.4- and 8.8-fold enhancements over the state-of-the-art commercial Pt/C catalyst.