Outbound Tourism Demand Research Articles

Tourism marketing opportunities for Australia in China

This paper provides an analysis of the growing demand for outbound tourism from China and describes the special characteristics of the market. It analyses the significance of guanxi, the special relationship which underpins traditional Chinese business networks. The paper discusses opportunities for Australian inbound tour operators to improve the service they provide to visiting Chinese groups organised by Chinese travel agencies, and notes some problems requiring attention.

An empirical study of outbound tourism demand in the UK

A general to specific methodology is used to construct UK demand for outbound tourism models to twelve destinations. A tourism destination preference index is introduced to take into account social, cultural and psychological influences on tourists' decisions concerning their overseas holiday destinations. The tests support the existence of a cointegration relationship for each of 11 UK overseas holiday destinations. The corresponding error correction models are estimated. The empirical results show that the long-run income elasticities for all destinations range from 1.70 to 3.90 with an average of 2.367. The lowest and highest short-run income elasticities are 1.05 and 3.78 respectively, with an average of 2.216. The estimates of the income elasticities imply that overseas holidays are highly income elastic while the own-price elasticities suggest that the demand for UK outbound tourism is relatively own-price inelastic. In terms of the significance of substitution prices in the regression equations, Ireland is the favourite substitute destination for UK outbound tourists. Ex post forecasts over a period of six years are generated from the ECM models and the results compared with those of a naive model, an AR(1) model, an ARMA(p,q) model, and a VAR model. The forecasting performance criteria show that the ECM model has the best overall forecasting performance for UK outbound tourism.