Orientation Framework Research Articles

Creativity is for poets and pop singers, isn’t it? Academic perspectives on creativity in doctoral writing

This paper investigates how eight academic research supervisors working in a Faculty of Arts at a research-intensive Australian university understand the notion of creativity in doctoral writing; both in relation to what it is and where it is found. This question was investigated qualitatively through interviews focusing on reader reception to three, short doctoral texts. A framework of indexicality and orientation ( Lillis, 2008 ) was then used to move beyond the text-level and focus on the contextual influences surrounding the writing as it was exposed to its critical readership. The findings reflect varying levels of awareness and receptivity to the presence of creativity in written doctoral work. The paper also explores the perceived location of creativity in these texts for academic readers; namely, whether it resides in the ideas (i.e., the creative thought/content) or whether it was more textually-based (i.e., the creative expression/form of the idea).

Violation of Dapek Salah Customary Law in Bengkulu: Forensic Psychological Analysis Toward The Criminal Behavior of Indigenous

Introduction: Every law is a system which means law bases on the unity of the mind. Customary law is understood as a law that lives in a “living law” society, legal values and a sense of justice that lives in society. All takes place after the values lived by the society under the filter of legal ideals and moral ideals prevailing in the society concerned. Without the law as an effective social control, humans potentially can lead to behavior that can bring destruction to humans. In Bengkulu, the law that lives in the community is known as the law of adat dapek salah. Violation of the law can be acts of a person or group of people who disturb the balance in the indigenous peoples. The violation of the law is an act of deviant behavior that is negative in which each culprit will be charged with various kinds of traditional sanctions. The research of forensic psychology analysis is needed to see the behavior of customary criminal crime in violation of customary law. The assessment is carried out to provide an overview of the mental state of the offender. This is in line with forensic psychology as the study of subjects in terms of cognitive, effective and behavior in relation to the legal process. Material and Method: This research is a qualitative research which produces descriptive data in the form of written or oral words from people and observed behavior. Qualitative research is also called naturalistic research. This study departs from naturalistic inquiry whose findings are not found from statistical calculations. Findings: Customary law of Dapek Salah in Bengkulu as a social model directs to accommodate the entire social system which includes the function of norm system. The function of norm system is to correct behavior that deviates from the relevant rules (violations). These rules are the framework of human behavior orientation (members of the social system). Norms are also often referred to as rules of conduct and blueprints for behavior in a society. This can also lead to anti-social behavior or asocial behavior which could be a factor causing criminal behavior. Criminal behavior toward the Dapek Salah law is an act that causes adverse reactions and corrections and the balance of the community. In the study of forensic psychology analysis, criminal behavior on the law depends on the perception of the respective actors. Aspects of perception consist of cognitive aspects (thoughts), affective aspects (feelings), and aspects of conation (behavior). Individual perceptions can influence and motivate subsequent behavior, if the object of perception is judged unpleasant then the behavior is negative. Conclusion: Violation of the Dapek Salah is a phenomenon, a person or group of people who violate customary law (criminal behavior) so as disturbing the balance in indigenous peoples’ value. In the forensic psychological analysis, criminal behavior of the law depends on the perception of the respective actors. Aspects of perception consist of cognitive aspects (thoughts), affective aspects (feelings), and aspects of conation (behavior). Individual perceptions can influence and motivate subsequent behavior, if the object of perception is judged unpleasant then the behavior is negative. In the basic concept of psychology, there is something wrong with the minds of the perpetrators so that they are involved in criminal behavior. Imbalance relationship between Id, Ego and Superego makes humans weak and consequently more likely to commit deviant behavior or criminal behavior.

Viewing marketing through entrepreneurial mindset: a systematic review

PurposeThe present paper explores and analyses various aspects of entrepreneurial marketing in the different regions (developed or developing) and attempts to consolidate the extant literature in the field of entrepreneurial marketing and suggests future directions for research.Design/methodology/approachThe research questions developed by the paper deal with (1) comparison of entrepreneurial marketing in the developed and developing world; (2) methodological approaches used in entrepreneurial marketing; (3) the constructs or theories used in literature; (4) the existing research gaps and potential future directions in research of entrepreneurial marketing. To answer the same, we conduct a systematic literature review of the 82 research papers extracted from the Web of Science (WoS) and ScienceDirect databases.FindingsThe findings are presented in the form of descriptive and results. The descriptive findings show that more studies are needed in developing nations, introducing or developing entrepreneurial marketing conceptually, using mixed research designs, having objective measurements of constructs and contributing to comparative studies. The results discuss the constructs and theories employed in the extant literature and suggest that theories like human capital, creation, causation or trust are fundamental to study entrepreneurial marketing.Originality/valueThe paper adopts the existing entrepreneurial, marketing, innovation, and customer orientation (EMICO) framework and further develops an organizing framework to discover several gaps in the existing literature that can further be explored and promote the development of research in entrepreneurial marketing.

A two-stage homogenization for modelling of elastic-plastic functionally graded composites

PurposeThe purpose of this study is to develop a homogenization approach that ensures both high accuracy and time-efficient solution for elastic-plastic functionally graded composites.Design/methodology/approachThe paper presents a novel two-stage hybrid homogenization approach that combines advantages of the mean field homogenization and homogenization based on the finite element method (FEM). The groundbreaking nature of the developed approach is associated with division of the hybrid homogenization procedure into two stages, which allows to very efficiently determine the solution for arbitrary volume fraction of the reinforcement. This paper concerns also on modelling of composites with randomly distributed prolate and oblate particles. For this purpose, the hybrid homogenization was implemented in the framework of the discrete orientation averaging procedure involving pseudo-grain discretization method.FindingsAgreement between the results obtained using the proposed approach and the standard FEM-based homogenization is very good (up to the volume fraction of 0.3).Originality/valueThe proposed two-stage homogenization approach allows to obtain the solution for materials with arbitrary volume fraction of the reinforcement very efficiently; therefore, it is highly beneficial for the two-scale modeling of nonlinear functionally graded materials and structures.

Integrated framework of strategic orientation, value offerings and new venture performance

The paper provides an integrated framework to study new venture performance by integrating types of strategic orientation, competition and choice of value offerings of the new venture. The relationship between new venture performance, strategic orientation, value offerings and moderating role of competition is analyzed through structural equation modeling (SEM). The sample of 300 entrepreneurs/founders of new ventures provides the necessary information to the model. The study found entrepreneurial orientation is more likely associated with the choice of new value offerings and has a higher impact on new venture performance in the presence of competition. The results indicate the strongest effect of new value offerings compared to incremental value offering on venture performance is useful for policy making at multiple levels of individual, regional and national start-ups policies.

The language orientations of future mathematics teachers in the United States

Thirty-one preservice teachers at a university in the Southeast of the United States were interviewed regarding their beliefs about the teaching mathematics to English Learners. Ruiz’s (1984) framework of language orientations was used to understand their responses related to the use of the native language in the mathematics class. Four typologies that ranged from language-as-problem to language-as-resource were inferred. Implications for teacher preparation are discussed.

The Influence of Marketing Orientation on Market-led Organization Culture

Market orientation is an activity to develop an understanding of current and future customer needs. Marketing-oriented organizations have an organizational culture or set of values and beliefs to serve customer needs. Based on the theoretical framework of a marketing orientation, which need to be considered are customer orientation, Competitor orientation, Focus on the long term, Interfunctional coordination. Marketingoriented organizations are those that have a marketing-led organizational culture. The study was conducted on employees at Ciputra Group with 337 respondents. The results of the study showed that there was no effect of the competitor orientation on the marketing-led organizational culture. The influential dimensions are customer orientation, Focus on the long term and Interfunctional coordination.
 Keywords: Customer orientation; Competitor orientation; Focus on the long term; Interfunctional coordination; Market-led Organization Culture; Marketing Orientation

Spaces for multilingual education: language orientations in the national curricula of Sweden and Finland

ABSTRACT Both Sweden and Finland have education systems promoting equity and equality. However, recent societal and political changes linked to increased immigration have created new challenges in efforts to support linguistic diversity. This paper aims to explore how multilingualism is represented in the national compulsory school curricula in the two contexts, using the language orientation framework: language as problem, right, or resource. The analysis reveals differences. In Finland, an explicit discourse on multilingual education exists, with an aim of integrating multilingual perspectives into the whole curriculum. In Sweden, however, the discourse is less explicit; and multilingualism as a concept is limited to minority language students. Considering language orientations in the two curricula affords an understanding of the spaces for multilingual education that are key to our possibilities as educators to promote linguistic diversity and social justice in the schools of today’s global societies.

Touring the land of romance: transnational Korean television drama consumption from online desires to offline intimacy

ABSTRACTBeginning in the twenty-first century, Korean television dramas became a transnational media phenomenon called Hallyu (also known as the Korean Wave, Han’ryu, Hanliu). Some Hallyu fans not only watch the dramas, but they also travel to Korea to immerse themselves in Korean cultures they saw in the dramas. What makes Korean television dramas so appealing to the disparate Hallyu fans? What is it about the dramas that inspire their viewers to travel to Korea? This article is based on data gathered from digital archival research of online Hallyu fan forums, and ethnographic interviews and participant-observations I conducted in Korea where I interviewed the Hallyu tourists. I build on existing research on Hallyu and transnational media studies. However, I suggest that existing theoretical frameworks of ‘cultural proximity’ or ‘Orientalism’ do not accurately capture the essence of my Hallyu tourist informants’ reasons for consuming Korean television dramas and traveling to Korea. I suggest that rather than the dichotomous framework of cultural proximity and Orientalism, Hallyu should be observed through the framework of transnational intimacy. More specifically, I suggest that Hallyu fans’ romantic and intimate desires for Korean men are central to the transnational popularity of Korean dramas and Hallyu tourism.

From service culture to customer behavioural loyalty: an organising framework for service-dominant orientation

From service culture to customer behavioural loyalty: an organising framework for service-dominant orientation

From service culture to customer behavioural loyalty: an organising framework for service-dominant orientation

A service-dominant (SD) logic is a new emerging marketing theory that aims at involving customers in the value creation process to co-create unique value with them. While the literature focused on the development of a theory for SD logic and the organisation's strategic capabilities to implement SD logic, less is known about the culture an organisation should possess to enhance its strategic capabilities to co-create value with the customers. In this article, the authors propose an organised framework that will help any organisation to enact SD logic effectively. In particular, the authors identify the organisation's service culture as one of the necessary components for co-creating value with the customers and suggest seven key antecedents of service culture. Additionally, the proposed framework incorporates both the objective measure - customer behavioural loyalty and subjective measure - perceived co-creation value to measure the performance outcome.

PHYSICAL EDUCATION CLASSES AS A WAY OF FORMING VALUE ORIENTATIONS IN THE EDUCATIONAL SPACE OF SURGUT OIL AND GAS INSTITUTE

In the article, the author describes physical education classes within the framework of value orientations in the educational space of higher education. The study consisted in the development of an algorithm for the actions of a teacher in physical education and university leadership to improve the cultural component of physical education. Research base: Surgut Oil and Gas Institute, 1-3 year students became participants in the study. The author presented the results of a study on the attitude of students to physical education and sports, attitudes to health in the discourse of value orientations

Innovative technologies for solving the problem of mastering the content of vocational education by future specialists in mining mechanical engineering

The article addresses the solution to the problem of assimilation of professional education content by future specialists of mining mechanical engineering. The efficiency of mastering the content of professional education of future specialists of mining mechanical engineering can be ensured on the basis of a contextual-modular approach: ideological and conceptual structuring of educational material; sufficient creation of a value orientation framework, which directly affects the educational material, the process of professional development and self-development of future specialists of mining mechanical engineering; establishment of subject-subjects in the process of professional training.

Supporting innovation against the threat of antibiotic resistance: Exploring the impact of public incentives on firm performance and entrepreneurial orientation

Although there is an urgent need to find new antibiotics to fight growing antibiotic resistance, the development of antibiotics is at its lowest level ever. This innovation drought in the antibiotics industry is a challenge for managers, policy makers, and public health authorities. Currently, several strategies to incentivize antibiotic innovation are being considered, but their effects are unknown. Using the theoretical lens of the entrepreneurial orientation framework and Monte Carlo-based simulations on state-of-the-art pharmaceutical industry data, this study found that several incentives can increase the innovativeness of firms in this industry. However, the results show that these effects vary between incentives, between large and small firms, and across different research and development stages. This study analyzed these findings in the light of the entrepreneurial orientation framework and presents implications for theory, policy makers, and managers.

Internationalization of SMEs and market orientation

PurposeThis paper aims to study the context of market orientation and the contribution of customer knowledge, networking and cultural knowledge to market orientation particularly to the internationalization of firms in developing economies.Design/methodology/approachA multiple case approach is adopted with four Swedish firms internationalizing to the Indian market. The data was obtained through personal interviews and typically lasted an hour. Follow-up questions were obtained by personal meetings or on Skype. Data was collected over a period of seven months during 2016-2017.FindingsThis study highlights the importance of customer knowledge, networking and cultural knowledge for foreign small and medium enterprises (SMEs) in the initial stages of internationalization. It proposes that a holistic market sensing of the target market can be achieved as the three constructs contribute to the market orientation of the firms and help in devising relevant strategic fit with the market.Research limitations/implicationsThe sample size is small due to a limited number of Swedish SMEs who have the experience of operating in the Indian market. Future studies may include the Nordic region, and a quantitative approach for testing market orientation frameworks can be adopted.Originality/valueThis study lifts the concept of market sensing as customer knowledge, networking and cultural knowledge strengthen the market orientation of the firm. It addresses the research gap about limited research in developing market contexts for SME internationalization and specifically on Swedish SMEs in the Indian market.

The detrimental effect of fragile groups: Examining the role of cultural comfort for group therapy members of color.

Scholars have underscored the importance of cultural processes within therapy groups, but there is a paucity of empirical research on this topic. Recently, the multicultural orientation framework was applied to group therapy to address this limitation and empirically test the role of cultural comfort, cultural humility, and cultural opportunities in a group context. Despite this advancement, a more nuanced understanding of the differential effects of cultural processes based on group members' race/ethnicity status is needed. Informed by theory and research on White fragility, this study sought to test the differential relationship between cultural comfort and cultural concealment, as well as cultural comfort and improvement, for 97 Racial-Ethnic Minority (REM) and 109 White members of 49 therapy groups. As hypothesized, REM status significantly moderated the association between cultural comfort and clients' cultural concealment and improvement, such that cultural comfort was negatively associated with cultural concealment and positively associated with improvement in group therapy for REM clients but not White clients. Results and implications are discussed within a fragility framework. (PsycINFO Database Record (c) 2019 APA, all rights reserved).

Social media marketing management: an application to small restaurants in the US

PurposeThis study aims to use a social media management framework and strategic orientation framework to explore how small restaurants manage social media.Design/methodology/approachThe authors content-analyzed social media activity and interviews with 14 managers of social media in small independent restaurants in the northeast region of the USA that employed fewer than 20 employees.FindingsThe results of the study show that most small restaurants can be classified as anarchic, hierarchical and conservative defenders, and that they mainly focus on promotional activities on social media. The majority use social media also to drive traffic to a restaurant and, thus, act as calculative pragmatists. Very few use social media strategically or creatively in any of the social media management stages, and very few monitor or use social media information to improve their operations.Research limitations/implicationsThis study shows that the adopted theoretical framework in this study for social media management helps analyze social media operations in small restaurants, points to the strategic orientations applied in small restaurants, shows the intricacies of each stage and helps show what small restaurants do well and how they can improve. Future research may use larger samples, investigate frameworks particularly relevant to small restaurants, such as the resource-based view (RBV) framework, and may focus on creative and diverse strategic approaches toward social media management for small establishments.Practical implicationsAs customers continue shifting to social media and review sites, more restaurants may want to invest in developing more creative approaches toward social media and do it in more structured, integrated and continuous ways. The study describes a process they may want to follow and specific tactics that could be implemented to use social media more strategically in all stages of social media management.Social implicationsNot only are small business establishments the backbone of the restaurant industry, but they also appeal to customers more than large chains. This study shows how these small businesses can utilize social media to attract more customers, engage them, learn about them and their competitive environment to market and improve their operations.Originality/valueThe authors focus on the supplier side of social media for restaurants, a perspective lacking in the literature, and specifically small restaurants that receive less attention in prior research. Few studies exist that explore how social media is incorporated in all stages of social media management. The study points to the unique challenges that small restaurants experience in the process of using social media for marketing, monitoring and using social media to improve their operations. The study uses a relatively large sample of qualitative interviews conducted with managers of small restaurants and a content analysis of their actual social media activity.

Situation of organizing STEM activities in Vietnamese Schools

This study aimed to clarify situation of organizing STEM activites in Vietnamese schools. Methodology regarded the survey research and document analysis The study aimed to clarify 1) situation of organizing STEM activities in Vietnamese schools, 2) Existing ideas of problem-solving capacity as STEM education evaluation framework, and 3) developing framework of STEM education orientation. Samples inclued total of 58 teachers and 628 students of these schools: Hai Ba Trung high school, Nguyen Tat Thanh high school and Van Lang high school in Hanoi; Thai Nguyen high school, Dong Hy high school, Gang Thep high school, Luong Ngoc Quyen high school, Luu Nhan Chu high school, Dai Tu high school in Thai Nguyen and other nearby high schools. The findings revealed that some of teachers’ awarenss on STEM activities including STEM, STEM education, STEM festival, and STEM club. And, Low teachers’ awareness on STEM activities included STEM occupation, STEM resources, and robotics competition. The reality of developing problem-solving capacity in schools was provided in small frequency. It found that the the Ministry of Education and Training (Vietnam, 2018) provided some ideas of problem-solving capacity as STEM education evaluation framework. And, the MOET framework and literatures suggested an STEM Process of teaching Science according to STEM education orientation.

UniDoSA: The Unified Specification and Detection of Service Antipatterns

Service-based Systems (SBSs) are developed on top of diverse Service-Oriented Architecture (SOA) technologies or architectural styles. Like any other complex systems, SBSs face both functional and non-functional changes at the design or implementation-level. Such changes may degrade the design quality and quality of service (QoS) of the services in SBSs by introducing poor solutions—service antipatterns. The presence of service antipatterns in SBSs may hinder the future maintenance and evolution of SBSs. Assessing the quality of design and QoS of SBSs through the detection of service antipatterns may ease their maintenance and evolution. However, the current literature lacks a unified approach for modelling and evaluating the design of SBSs in term of design quality and QoS. To address this lack, this paper presents a meta-model unifying the three main service technologies: REST, SCA, and SOAP. Using the meta-model, it describes a unified approach, UniDoSA (Unified Specification and Detection of Service Antipatterns), supported by a framework, SOFA (Service Oriented Framework for Antipatterns), for modelling and evaluating the design quality and QoS of SBSs. We apply and validate UniDoSA on: (1) 18 RESTful APIs, (2) two SCA systems with more than 150 services, and (3) more than 120 SOAP Web services. With a high precision and recall, the detection results provide evidence of the presence of service antipatterns in SBSs, which calls for future studies of their impact on QoS.

Entrepreneurial orientation and church performance in the Roman Catholic Archdiocese of Jakarta

Encompassing the cities of Jakarta, Bekasi, and Tangerang, the Roman Catholic Archdiocese of Jakarta has existed in Indonesia for more than 200 years. Yet Roman Catholics make up less than 3% of the population there. To achieve their objectives, local parish priests need to act not only as religious leaders, but also as business managers. Guided by the theoretical framework of entrepreneurial orientation, interviews with 19 priests in the Archdiocese of Jakarta reveal how they have employed entrepreneurial techniques to improve their church's performance in terms of social outreach in a predominantly Muslim nation. Demonstrating the importance of such behavior for nonprofit organizations that operate in inimical environments, their experiences offer guidance to managers and practitioners who conduct operations in similar situations.