Integrated framework of strategic orientation, value offerings and new venture performance

Abstract

The paper provides an integrated framework to study new venture performance by integrating types of strategic orientation, competition and choice of value offerings of the new venture. The relationship between new venture performance, strategic orientation, value offerings and moderating role of competition is analyzed through structural equation modeling (SEM). The sample of 300 entrepreneurs/founders of new ventures provides the necessary information to the model. The study found entrepreneurial orientation is more likely associated with the choice of new value offerings and has a higher impact on new venture performance in the presence of competition. The results indicate the strongest effect of new value offerings compared to incremental value offering on venture performance is useful for policy making at multiple levels of individual, regional and national start-ups policies.