Over the last three decades, our research has largely focused on the social systems that contribute to and reinforce racism in Canadian society. The media are among the most powerful of these many institutions, as they help transmit its central cultural images, ideas, and symbols as well as a nation’s narratives and myths. Media discourse plays a large role in reproducing the collective belief system of the dominant White society and the core values of this society. Using discourse analysis as a central tool, we have analyzed how social power, dominance, and inequality are produced and resisted through text and talk. The coverage of issues affecting racialized minorities is filtered through the stereotypes, misconceptions, and erroneous assumptions of a largely White-dominated group of media institutions. The media’s images reinforce cultural racism and White hegemony. Our approach identifies a constant and fundamental tension between the everyday experiences of racialized and indigenous people and the perceptions of publishers, editors, journalists, producers, broadcasters, and other media personnel, who have the power to redefine that reality. Over the years, we have continued to document the ways in which racism as ideology, policy, and praxis functions in media organizations. In all of our research and writing, we note how so-called liberal ideologies carry very different meanings, connotations, and consequences. We believe that notions of tolerance, accommodation, equality, fairness, and freedom of expression—central concepts in liberal media discourse—have immensely flexible meanings. Our work has been influenced by many scholars of discourse analysis, such as Teun van Dijk, Michel Foucault, and Stuart Hall. The framework we share is the belief that racialized discourse advances the interests of White hegemony and has an identifiable repertoire of ideas, words, images, and practices through which racism is advanced.