This research examines the transformative role of artificial intelligence (AI) in global supply chain management, analysing its applications, benefits, and challenges across various supply chain functions. Through a comprehensive analysis of current implementations and industry practices, the study reveals how AI technologies are revolutionizing supply chain operations through enhanced demand forecasting, inventory optimization, logistics management, and supplier risk assessment. The research identifies key success factors in AI implementation while addressing critical challenges including data privacy concerns, technical integration difficulties, cost barriers, and ethical considerations. The findings demonstrate that successful AI integration in supply chains requires a balanced approach combining technological innovation with careful consideration of organizational readiness, data security, and ethical implications. The study concludes by proposing strategic recommendations for organizations seeking to leverage AI in their supply chain operations and highlighting future development directions as AI technology continues to evolve. But the insights from industry leaders like Amazon and Alibaba may not fully apply to SMEs, which face unique challenges such as limited resources and technological readiness, highlighting the need for future research on scalable, cost-effective AI solutions and collaborative strategies to support their adoption.
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