Organic Production In Ukraine Research Articles

Comprehensive analysis and assessment of the production and export potential of organic niche products

The object of the study is the determination of ecological and economic efficiency in relation to the production of organic niche products. The strategic perspective of the production and export of organic niche products in Ukraine is considered as one of the ways to overcome economic challenges exacerbated by global instability and geopolitical tensions. The production of organic products is outlined as a strategically important direction of the country's agricultural sector, which has significant export potential, especially to the countries of the European Union, where there is a steady increase in demand for organic products. A comprehensive approach to strategy implementation is proposed, which includes market research, production development, marketing and branding, as well as optimization of logistics and export processes. The dynamics of the main indicators of the development of organic agriculture in Ukraine from 2010–2021, the volume of imports of organic products to the countries of the European Union by exporting countries were analyzed. To date, only 1 % of agricultural crops are «eco», the volume of organic products has significantly increased, and the yield of organic products has increased by 5–20 % with a corresponding reduction in material costs. Since the end of the 1990s, the agricultural sector of Ukraine began to focus intensively on organic production, taking into account the growing global trend towards the sustainable development of the agro-industrial complex, etc. Given their uniqueness, growing niche crops can offer advantages such as minimal competition and the potential for significant profits, especially when the products find widespread use. A comparative analysis of the production of organic products on the domestic and foreign markets of Ukraine was conducted. A SWOT analysis of the production of organic products in Ukraine was developed to determine the strengths and weaknesses. The practical value is providing advice to producers on growing niche crops, creating market demand, attracting foreign partners to implement such projects in Ukraine, which will contribute to strengthening the economic potential of agricultural producers. This will help increase the competitiveness of domestic enterprises in the local and global markets, make them more resistant to economic challenges and help reduce risks, etc.

Ukraine in the markets of organic agri-food products of the European Union: Analytics, trends, and prospects

The study of the role of the Ukrainian agricultural sector in meeting the demand for organic products in the European Union is vital for understanding and maximising the benefits for Ukraine. This is crucial in the context of the development of the organic market and expanding cooperation with Europe, which indicates the relevance of the problem discussed in the present study. The purpose of this study was to identify the current position, dominant trends, and prospects for increasing Ukrainian organic imports to the European Union. The methodological framework of this study included the general and special methods of scientific cognition: monographic, dialectical, tabular, graphical, abstract and logical, and comparative analysis. The study analysed the vectors and dynamics of development of organic agriculture in the European Union, specifically, identified the growth of domestic and import demand for organic products, expansion of the list of commodity items, the existence of a gap between supply and demand, and high concentration of the commodity structure of imports. The study found the principal factors that ensure Ukraine’s leading position among the key importers of organic food: geographical location, increase in domestic production of organic products, improvement of the system of its certification, and establishment of partnerships with the European Union. Ukraine’s position in most commodity groups of import demand for organic products has been strengthened: specifically, Ukraine’s share of imports has increased, and its structural characteristics have improved in terms of increasing the share of high value-added products. The study highlighted the barriers faced by Ukrainian exporters when entering the European market and acting as a deterrent to expanding the volume and range of exported organic products. The areas for increasing the potential of Ukraine in meeting the demand for organic products in the European Union were outlined. The findings of this study provide valuable information for producers, entrepreneurs, and stakeholders involved in the development of the organic market in Europe and sustainable agriculture. The outlined priorities for the development of organic production in Ukraine can underlie the development of a national programme aimed at increasing the competitiveness of the Ukrainian organic industry in the markets of the European Union.

Exo- and endogenous factors of the development of organic production in ukraine

The article examines the restraining factors of the development of organic production in Ukraine. Two blocks of the main restraining factors that negatively affect the development and implementation of organic production are defined and summarized. Among the exogenous factors, the full-scale invasion of the aggressor country into Ukraine, as well as the price of organic products on the international market, are singled out. Endogenous restraining factors include legal, socio-economic, environmental, material and technical factors, as well as the irregularity of the lease model. It was determined that at the moment there is no clearly formed system of certification, standardization and labeling of organic products in Ukraine, but there are a number of legal acts, the norms of which create the basis for the development of the organic sphere. The legal, socio-economic, ecological and material-technical problems that restrain the development of organic production in Ukraine are identified and analyzed. It was determined that the existing system of land relations is built on the basis of a lease, and the production of organic products under lease conditions is risky, since a short-term lease contract is economically unprofitable for organic producers, because it is more aimed at the personal economic benefit of the owner of the land plot than the interest of the tenant in a good harvest. Another endogenous factor that restrains the development of organic farming in Ukraine is the manner in which the suitability of land plots for the production of organic products is established.

Organic production in Ukraine: current state and development prospects

Organic production in Ukraine: current state and development prospects

Balanced use of agricultural land affected by war in Ukraine as a prerequisite for sustainable development

The issue of ensuring the sustainable development of humanity is recognized as one of the most urgent problems facing society today. The article is devoted to the generalization of the features of the development of sustainable land use and the definition of the main problems of the sustainable use of agricultural land in Ukraine during the period of European integration, reforms of local self-government in the country, martial law and post-war recovery. The work highlights the main principles and goals of sustainable land use, in accordance with the concept of sustainable development. According to the authors, the practical implementation of the concept of sustainable land use requires determining the priorities of the use of agricultural land, and above all, ecological land. It was noted that the state of land resources in Ukraine was characterized as tense, due to the irrational use of the country's land resource potential, excessive plowing and land degradation. The authors note that organic agriculture has been developing in Ukraine in recent decades, but as a result of full-scale Russian aggression against Ukraine in 2022, the issue of organic production in Ukraine took a back seat. The most acute environmental problems are the development of degradation processes on the arable lands of Ukraine, which causes the mining of territories, the formation of craters from shelling, and landslides. Proposed priority areas of development of sustainable land use in Ukraine, which will allow transition to a model of sustainable development

Certification is an integral part of the market of organic products in Ukraine

Certification is an integral part of the market of organic products in Ukraine

Організаційно-правові засади підтримки розвитку органічного виробництва в Україні на державному і місцевому рівнях

This article is devoted to the analysis of one of the most relevant areas of development of the agricultural sector in Ukraine – organic agricultural production. The mechanism of support and encouragement of the domestic producer has been studied. An important aspect is the legislative regulation of organic farming, its problems and prospects based on the experience of other states, as well as the possibility of implementation at the state level. The impetus for changing the vector of the state producer in favor of organic production was the Agreement on Association between Ukraine and the European Union dated June 27, 2014 No. 984_011, which provides for cooperation between the Parties in various areas, including the field of agriculture and the development of rural areas. It is indisputable that the lack of proper state support and the lack of sufficient stimulation of the agricultural producer when switching to the production of ecologically clean products becomes an obstacle for the development of this industry, so the question arises about the need to attract international donors, consolidation of state and regional programs. In general, the agrarian policy of Ukraine has potential and is taking gradual steps to popularize and encourage producers to switch to organic product production. The article provides data on the current state of state and regional policy to support organic production in Ukraine, analyzes measures to stimulate the development of organic production, and their regulatory regulation. It was concluded that, as of now, there is no possibility to systematically provide the appropriate level of state support at the expense of the state budget. Therefore, in matters of protectionism of organic production, the resources of the state and local budgets should be combined within the limits of the adopted regional programs and the attraction of grant funds.

Efficiency of auxiliary products in organic millet production

Millet is recognized as one of the key crops in Ukrainian agriculture and has numerous advantages that increase its value for the agricultural sector. A particular advantage is its resistance to droughts and high temperatures, which makes it ideal for cultivation in dry regions. At the same time, millet processing products are universal and can be used in various industries, which contributes to the efficient use of resources. The use of millet in human consumption and as animal feed, as well as in industry, makes it extremely versatile. However, the production of vegetable protein remains an urgent problem for Ukraine, and in this context, millet cultivation becomes an important initiative. Improving the elements of millet cultivation technology is a very relevant area today, as there is no single recommended approach to growing this crop in organic production in Ukraine. With the adoption of legislation in the field of organic production, circulation and labeling of organic products, the issue of providing seed material for the main agricultural crops arises. Therefore, the research was aimed at the studying of the influence of auxiliary products approved for use in organic production on the formation of the of millet plants productivity. The research was conducted during 2022–2023 on the basis of the T.H. Shevchenko PAE (private agricultural enterprise), village Trostinka, Vasylkiv district, Kyiv region. The scheme of the experiment included the study of varietal characteristics of millet («Omriyane» and «Bila Altanka») and the action of biological preparations: «Biocomplex-BTU», «Organic-balance», and the conditions of their use. The treatment of seeds with auxiliary products («Biocomplex – BTU» and «Organic-Balance») had a significant effect on yield formation; under these conditions the yield indicators were at the level of 2.70–2.79 t/ha, which is 0.20–0.30 t/ha ha higher compared to the control options. It was found that the maximum millet yield indicators were obtained under the conditions of the complex application of biological preparations «Biokomplex-BTU» and «Organic-balance» (seed treatment + spraying of plants II, III, VIII stages) – 3.64–3.70 t/ha. Under these conditions the protein accumulation was (10.96–11.24 % on dry weight). Key words: millet, variety, biological preparations, productivity, organic production.

Tools for the formation of a “favorable environment” for organic production as a prerequisite for the sustainable development of agriculture in Ukraine

The significance of protection of environmental components (soil, water, air, biodiversity, landscape) in global aspect directs the development towards sustainable agriculture, and organic production in particular. Organic production as a way of achieving sustainable growth is determined in the three main aspects of sustainable development: economic, social and ecologic sustainability. The conducted in the article analysis of statistical data on the development of domestic market of organic agricultural products shows that organic production in Ukraine is developing at a fast pace and stays one of the priorities for the further development of agro-industrial complex. At the same time, difficult current conditions of functioning of domestic organic enterprises can influence negatively the further development of this sphere, that will result in decrease of organic products export and will have negative impact on food security of other countries. Considering the mentioned, the purpose of the article is the substantiation of tools and measures which will ensure the formation of favorable environment for conducting organic production in the war and post-war periods. With the aim of systematization of the tools for the formation of “favorable environment” for the development of organic agricultural production their study is conducted with further grouping into regulatory and legal, political, stimulating and compensatory, fiscal and restrictive, financial and investment, infrastructural, informational, social and cultural, marketing, and digital. In the course of further research, within each group of tools a specific list of measures that must be implemented to simulate the development of organic agriculture and the circle of subjects responsible for their implementation were determined. It was proven that the formation and implementation of the defined tools and measures should take place at the international, national, regional, and local levels. The content characteristics of each group of tools, which are highlighted in the article, are important guidelines for the formation of effective state social and economic policy and international cooperation development in the conditions of aggravation of influence of global challenges and provide the certain opportunity for definition of ways of their improvement.

Adaptation of foreign experience of state regulation of organic production in Ukraine

This article presents the essence of the organic production market. The author conducted an analysis of the modern market of organic products according to its consumers, producers and geographical segmentation. An analysis of modern problems of the Ukrainian organic production market was carried out and recommendations were made for its improvement to the main adaptations of the foreign experience of state regulation of the organic production industry. The article analyzes the principles of state regulation in the field of organic production and, based on the results of this analysis, their necessity is justified. Subjects and objects on the market of organic agricultural production are defined, and their main rights and obligations in this area are also outlined. The key aspects of state support for the organic agricultural producer were studied, and on the basis of the research, a systemic complex model of state support for the development of organic production was proposed. production The theoretical bases of scientific and advisory support are outlined and the training of qualified specialists in the field of "Organic agricultural production" at the Higher Education Institution, retraining and upgrading of the qualifications of specialists in the field, financing of scientific research and practical developments on the specified topic, taking into account the possible results of their practical significance in the future, are proposed. All this made it possible to establish the need to introduce tools to stimulate organic production, given the existing state support.

THE ROLE OF THE ACCOUNTANT IN THE ADAPTATION OF ORGANIC PRODUCTION TO EU REQUIREMENTS

The growth of demand for organic products on the world food markets determines the development of organic production in Ukraine. However, in order to enter international markets, in particular the European one, producers of organic products must comply with a number of requirements regarding their quality and certification. The purpose of the article is to generalize the requirements for organic production in the EU countries and to justify the role of the accountant and accounting policy of the enterprise in the process of adapting the activities of producers of organic products in Ukraine to such requirements. Achieving the planned goal was carried out with the help of analytical, synthetic, tabular, graphic methods, etc. The article summarizes the relevance of the export orientation of domestic production with a statistical selection of the most exported crops of organic plant production. An assessment of the formation of the necessary level of preparation for export trade was carried out, with a list of preparatory actions being highlighted. The main documents regulating the production and export of organic products in the EU countries are indicated. The algorithm of processes during the export of organic products from Ukraine in accordance with the requirements of the European Commission regarding additional official measures to control the import of organic products is summarized. The article proves the important role of the accountant in these processes and proposes a system of registers of accounting and control of the production of organic agricultural products, taking into account the requirements and standards of the EU. The proposed document registration system will contribute to the systematization of information about the quality of organic crop production, and will allow the recording of certification procedures at each stage of production.

Development of Organic Production in Ukraine: Potential, Current Threats and Consequences for Global Food Security

The article aims to analyze the potential of organic production in Ukraine in war conditions and determine its consequences for world food security. Methodological approaches based on cluster and rating analysis of regions based on their potential in the field of organic production are proposed and provide an appropriate evaluation algorithm, mathematical tools, and strategic alternatives for all variants of data obtained in the calculation process. With the help of the given methodological approaches, the development of strategies for organic production for the primary clustering of regions, namely in Kyiv, Odesa, and Cherkasy oblasts, is proved. The system of forming a regional model of organically oriented multidisciplinary agriculture is appropriate for these regions. This will create the preconditions for organic food production, organic livestock, and related sectors of environmentally oriented economic activities. The development of an innovative component for implementing SMART-specialization projects is possible. It is substantiated that the most affected regions (Kharkiv, Luhansk, Donetsk, Kherson, Mykolaiv, Zaporizhia) from hostilities and occupation are potential for organic production and have significant areas for agricultural production. It is projected that the other war in Ukraine will reduce the production of farm products, including organic, which will lead to food security in most countries.

MAIN ASPECTS OF THE MANUFACTURER OF ORGANIC PRODUCTS IN UKRAINE

The article is devoted to highlighting the state and prospects for the development of organic production in Ukraine. The main requirements for the production, classification and labeling of organic products of animal and plant origin are presented. The current legal norms governing their certification and circulation are emphasized. The key provisions regarding evaluation and regulation in this field of activity are reflected. The stages of improvement of the domestic legislative framework of organic production are shown on the way of adaptation to European standards.Purpose. To highlight the state and prospects for the development of organic production in Ukraine and the improvement of the legislative framework of organic production on the way to adaptation to European standards. Materials and methods. Methodical analysis and abstract-logical method for summarizing the criteria for evaluating the formation, development and integration of domestic organic production into the structure of the world production of safe products of animal husbandry and crop production. Results. The article describes in detail the development of the organic movement, which is a promising lever for food security in Ukraine. Therefore, the work on the legal regulation of the activities of domestic producers of organic products does not stop. The legislation is improving in the direction of introducing effective state support in this area at the regional and national levels. Of course, organic feed production, animal husbandry and crop production will continue to exist in parallel with non-organic production. However, the principles and relationship of these systems will depend significantly on the availability of energy sources, plant protection products, fertilizers, soil fertility, care for the preservation of the natural environment, ensuring welfare population and its needs in healthy nutrition. In addition, for the restoration of agricultural lands, demining and bioremediation with the use of bacterial and phytoremediation of soil and water resources should be applied. For this, after the liberation of our state, a return to the peaceful management of the national economy is necessary. We believe in the victory and restoration of Ukraine with the help of allied states and people of good will.

Assessment of the suitability of soils for the production of organic plant production at the local level of territory development

The development of organic production in Ukraine is a promising and relevant issue today. Organic farming has many advantages, including the preservation of soil fertility, reduced environmental impact, and the provision of high-quality and safe products. A farm that utilizes its fertile soil for organic production can have a positive impact on the quality of its products and increase their value on the market. It is important to note that maintaining organic farming requires systematic work to support soil fertility. That is why it is recommended to regularly conduct agrochemical analyses and implement restorative measures to increase soil fertility. The article provides scientific evidence that the soils of the agricultural company “Bazis” located in the Uman district of Cherkasy region are suitable for the production of organic crops. To do this, an assessment of the territorial location relative to possible sources of anthropogenic impact and radiation contamination of the territory was carried out. In the settlement, there is no landfill for solid household waste and storage facilities for pesticides and chemicals. The main polluting enterprises are located 12 km away, in the district center, Uman. Сontinuous agrochemical land survey of agricultural land was conducted. This analysis allowed us to establish that the soils have an optimal level of humus and nutrients, do not contain harmful metals and other toxic substances. Thus, it can be stated that the soils of the farm of the agricultural company “Bazys” of the Uman district, Cherkasy region are suitable for growing organic plant products, which guarantees the quality and safety of the produced products.

Investigation of the impact of modern eco-marketing strategy on the development of organic agri-food production in Ukraine

It has been established that the demand for organic products creates a clear offer on the market as a product of natural origin and manufactured in compliance with the requirements of current legislation in the field of organic production and the circulation and labeling of organic products, therefore the study of the impact of the modern eco-marketing strategy on the development of organic production is extremely relevant, especially when organic production becomes a priority while planning a development strategy of the Ministry of Agrarian Policy and Food of Ukraine. It was found that the export capacity of Ukraine remains at a high level, and the demand of domestic and foreign markets for organic products differs significantly within a separate marketing season. The basic aspects of the circulation of organic products, as well as the strategy of modern eco-marketing regarding its promotion on domestic and foreign markets, are analyzed. The increase in the consumption of products of natural origin, as a result of raising the vision of eco-marketing to the rank of a global trend, stimulates the development of organic production and the recovery of agribusinesses affected by a full-scale war in order to maintain Ukraine's position as the world's leading exporter of organic products. The impact of the modern eco-marketing strategy on the development of organic production in Ukraine through the promotion of its vision as a global brand of production and consumption of goods and services is studied. It is shown that eco-marketing relies on an established strategy, which is a synergy of the following main approaches: marketing of goods and services taking into account environmental standards; marketing of ecological goods and services as a reflection of the ecological needs of the population; marketing of natural conditions and resources and marketing of nature use; marketing of environmental protection activities and habitat reproduction; and marketing of environmental knowledge and technologies. The main requirements for establishing compliance of production and/or circulation of products with the requirements of Ukrainian legislation in the field of organic production, circulation and labeling of organic products, as well as with the requirements of the Regulation of the European Parliament and the Council of the EU on organic production and labeling of organic products are defined.

ORGANIC PRODUCTION AS A COMPONENT OF ENSURING FOOD SAFETY OF UKRAINE

The article analyzes the problem of food safety, which characterizes the socio-economic and ecological situation, ensures the balance of the food market, and is relevant and important for the population of the countries of the world. It was determined that the food independence of Ukraine ensures the efficiency of the food sector in several aspects: it stimulates the development of agriculture; creates jobs, which contributes to the reducing of unemployment and raising of the standard of living of the population; ensures food safety; reduces dependence on imports, etc. An important place in ensuring food safety is occupied by the agrarian sector of the economy of Ukraine, and organic production satisfies the needs of the population for high-quality and safe food products. It has been established that domestic and foreign demand for domestic organic products is growing, and Ukraine, which has significant areas occupied by organic production of agricultural products and exports them, occupies a leading position among other European countries. The study shows the dynamics of the internal market of organic products in Ukraine for 2010-2021, which shows the positive changes, despite the military actions. The article displays graphs and figures that illustrate the current state of global organic production, the percentages of organic land areas in different countries, the rates of their increase, the countries with the largest share of organic agricultural areas and the countries with the largest organic product markets in the world. The current state of organic agricultural production in Ukraine, the main problems and prospects for its development are studied, the main differences between organic and inorganic products are given, the advantages of organic products for the human health, ecological, social and economic advantages are indicated. It was determined that organic agricultural production plays an important role in the development of the agrarian sector of the Ukrainian economy, is a promising tool for stimulating sustainable economic development and, with effective functioning, will ensure food safety. The main directions of increasing the volume of production and promotion of domestic organic products to other countries of the world are outlined.

АНАЛІЗ РИНКУ ОРГАНІЧНОЇ ПРОДУКЦІЇ В УКРАЇНІ

The article examines the essence of the concepts of «organic products», «organic production», and «organic products market». In particular, the market of organic products in Ukraine and the Lviv region was analyzed. The state and dynamics of organic production in Ukraine are outlined: areas of organic agricultural land, operators of the organic products market, and volumes of finished organic products on the domestic market. The central geographical position, a large area of agricultural land, fertile soils, favorable climatic conditions and forest resources, low prices for land rent, growing demand of the population for organic food products, etc. contributed to the fact that Ukraine and Lviv region, in particular, is considered one of the essential suppliers of organic products. It was found that the structure of Ukrainian organic products is dominated by raw materials for the production of the final product (grains, legumes, oil crops), organic crop production is actively developing - the cultivation of vegetables, fruits, berries, and their processing (there are already Ukrainian certified cereals, jams, juices, syrups, dried fruits, teas, meat, and dairy products, etc.). The dynamics of the total area of organic agricultural land in Ukraine were analyzed. Over the past 20 years, the total area of agricultural land occupied under organic production and the transition period has increased by 257,850 hectares or by 61%. The dynamics of the number of organic operators in Ukraine are outlined. The volume of sales of finished organic products in the domestic market of Ukraine in 2021 was analyzed. Organic production is one of the priorities of the Lviv regional strategy. There are 28 operators of the organic products market in Lviv region, 6 of them are in the field of crop production, 8 are in the field of berry growing / horticulture, 12 harvest organic objects of the plant world (collection of wild plants) and process them, and 2 produce plant protection products (fertilizers). «Organic» departments have been opened in the following supermarket chains: «Silpo», «Ashan», «Metro», «Arsen», «Blyzenko», «Dva Kroky Vid Khaty». Annually on the main avenue of Ivan Franko Park the «Fair of Organic and Natural Products» is held in Lviv.

Organic production in Ukraine as a priority component of sustainable development

Organic production in Ukraine as a priority component of sustainable development

ЕКОЛОГІЧНА СКЛАДОВА УПРАВЛІННЯ ЗЕМЕЛЬНИМИ РЕСУРСАМИ В ОТГ ЯК ВАЖЛИВИЙ ЧИННИК РЕСУРСОЗБЕРЕЖЕННЯ І РОЗВИТКУ РЕГІОНУ

The article is devoted to the study of the ecological state of land in Ukraine and the Kharkiv region, as well as the issue of land resource management in the OTG for the purpose of land protection. Research methods: analysis and synthesis, graphic (when studying the state of land resources, organic production), system-analytical, inductive (for summarizing research results, forming conclusions and recommendations). The main problems of the ecological condition of land resources in Ukraine and in the Kharkiv region were identified and investigated. It was established that the level of fertility of the region is sufficient for agricultural production, but there are a number of negative factors: mining of a large part of the territory, soil degradation, exogenous geological processes. A significant negative impact of military operations and minefields on the state of the environment and, in particular, on land resources in the occupied part of the Kharkiv region was revealed. It may take decades to eliminate the adverse factors caused by war. The development of the production of organic products in Ukraine was analyzed. The dynamics of the export of organic products from Ukraine to the EU countries was studied, as well as the volume of sales on the domestic market was analyzed. On the basis of the conducted research, it is proposed to stimulate organic production in UTC for the development of the region and filling of the local budget. The management of land resources from the point of view of environmental problems in the context of decentralization of power was studied using the example of the Zmiiv urban territorial community. The plan of environmental measures of the governing body of the Zmiiv city territorial community was studied. A number of preventive measures are proposed for further improvement of the ecological condition of land resources. One way to improve the environmental situation in the Kharkiv region is to involve representatives of local businesses and volunteers in environmental and environmental protection measures. The organization of such events should be carried out by the governing body of the united territorial community.

THE INFLUENCE OF THE ECOLOGICAL MARKETING CONCEPT ON THE ACTIVITIES OF ENTERPRISES

Objective. The purpose of the article is to determine the influence of the concept of ecological marketing on the activities of enterprises, the feasibility of the algorithm for introducing elements of ecological marketing at enterprises is considered. Methods. The theoretical and methodological basis of the research is inductive and deductive research methods for systematization of key concepts of ecological marketing; scientific works of domestic and foreign scientists regarding the implementation of the concept of ecological marketing in the enterprise. The research used methods that provide the method of scientific knowledge, the method of system-structural analysis Results.The article examines the influence of ecological marketing approaches on the management of enterprise activities in conditions of sustainable development. It was determined that using the concept of ecological marketing, the enterprise has ecological advantages of its product (goods) due to resource-saving technologies, the business is greening as a whole and ecological consciousness is formed among consumers, the enterprise receives benefits (effects) from the transition to the principles of eco-marketing. Orientation of business on ecological marketing will stimulate the development of enterprise strategies from outdated forms and methods of management to new, scientifically based market methods that involve an eco-marketing approach. It has been studied that the advantages and features that distinguish enterprises that use the principles of ecological marketing in their activities are relevant. The advantages of management of marketing activity were considered, the mission, goal, stages of planning activities in the field of environmental marketing at enterprises were defined, the state and prospects of the market of organic products in Ukraine were analyzed. The algorithm developed by the authors for the introduction of elements of ecological marketing at enterprises in conditions of sustainable development allows to identify regularities, accelerate processes and increase the efficiency of business greening in Ukraine, aimed at reducing environmental pollution and forming environmental needs among consumers.