A phenomenological coupled exciton model is proposed in order to characterize optical excitations in extended dendrimers. An onsite exciton state is assigned at each phenyl rings and a nearest neighbor hopping integral which obeys the Gaussian distribution is considered between the exciton states. The decreasing optical excitation energy with respect to the dendrimer size indicates the presence of exciton funnels along the backbone of the dendrimers. Therefore, the extended dendrimers can work as artificial fractal antenna systems which capture energy of light. Dynamics of an exciton is also investigated by solving time development of a wavefunction of optical excitations. It is shown that a damping term with a certain magnitude is necessary in order that optical excitations captured at the outer edge of the supermolecule move to the central areas of the molecule.