Oppo Smartphone Research Articles

SEMIOTIC ANALYSIS ON SELECTED OPPO SMARTPHONE’S ADVERTISEMENTS

This study is attempted to explain and analyze the semiotic process and the messages implied on Oppo Smartphone’s advertisment. The semiotic approach is used to identify and to analyze the data which focuses on Representament, Object and Interpretant by using Triadic Semiosis Concept of C.S. Pierce’s theory. The objective of this study is to analyze how semiosis proses occurs and to interpret the messages conveyed by the sign in Oppo Smartphone’s Advertisement. The study employed descriptive qualitative as the data were collected in the form of written words which produce the descriptive information. Based on the result finding, there are five advertisments of Oppo’s selected advertisments; Oppo F1,F5,N1 Mini, R1 and R5. Those advertisments have hidden messages which make the viewers or customers unable to catch the messages properly. From the result analysis, it can be affirmed that all aspects in the advertisments have the same messages to persuade the readers to buy the product even though the sign in each advertisement is different.

PERAN KESADARAN MEREK (BRAND AWARENESS) DALAM MEMEDIASI HUBUNGAN IKLAN OPPO DENGAN NIAT BELI KONSUMEN

The purpose of this study is to examine the role of brand awareness in mediating advertising relationships with consumers' buying intentions. This research was conducted in Denpasar City. The number of samples taken as many as 105 respondents, with the method of non-probability sampling, especially purposive sampling. Data collection was done through survey method using questionnaire instrument. Data analysis technique used is Path Analysis. Based on the analysis results found that the ads have a positive and significant impact on brand awareness (brand awareness). The study also found that each of the ad variables and brand awareness has a positive and significant impact on consumers' buying intentions. In addition brand awareness (brand awareness) also positively and significantly mediate ad relationship with consumer purchase intention. This indicates that the more interesting the Oppo smartphone ads and the higher brand awareness in the minds of consumers will increase consumer intention to buy on Oppo smartphones.
 Keywords: advertising, brand awareness purchase intention.

Peran Citra Merek Memediasi Kredibilitas Celebrity Endorser Terhadap Niat Beli Smartphone Oppo

Along with the development of smartphone technology in Indonesia the higher competition among companies. Oppo smartphones are now on the market in Indonesia and are being intensively promoted using celebrity endorser. This study aims to determine the intention to buy using Oppo smartphones by using the credibility variable of endorser celebrities and variables of mediation. This research was conducted in Denpasar City by using sample size of 115 people with purposive sampling method. Data analysis technique used in this research is path analysis and test of sobel. The results showed. Significantly significant positive recruits to purchase intentions to use Oppo smartphones. The brand image is significantly capable of mediating the relationship between the celebrity endorser's credibility with the intention of buying an Oppo smartphone. Suggestions that can be used as a reference for companies and marketers who are expected to pay attention to the quality of well-prepared celebrities.

STRATEGI PEMASARAN SMARTPHONE OPPO DI KOTA PADANG

<p><em>This study aims to determine the effect of four marketing mix variables partially and simultaneously on purchasing decisions Oppo smartphone in Padang. This study uses descriptive quantitative techniques and accidental sampling survey with a sample of 100 respondents. results of the study explains, that is significantly positively Product variables influencing purchase decision variables Smartphone Oppo products in Padang with sig. The resulting 0,000 less than the significance value (0.05), significantly positively influence the variable variable price product purchase decisions Smartphone Oppo in the city of Padang with sig. produced by 0,023 less than the significance value (0.05), that variable does not affect the distribution of the product purchase decision variables Smartphone Oppo in the city of Padang with sig. generated at 0.232 greater than the significance value (0.05), and the variable does not affect the distribution of the product purchase decision variables Smartphone Oppo in the city of Padang with sig. generated at 0, 663 is greater than the significance value (0.05). with sig is 0,000 less than the value of 0.05 that is on the analysis of F test shows that the product strategy, pricing, distribution and prmosi simultaneously own a significant influence on consumer purchasing decisions on Smartphone Oppo in the city of Padang.</em></p>

STRATEGI KOMUNIKASI PEMASARAN PT. OPPO INDONESIA DALAM MENINGKATKAN CITRA SMARTPHONE OPPO

Background of this research by sales information smartphone OPPO Year 2017. According to IDC (International Data Corporation) with counterpoint.com, smartphone OPPO was ranked as the second smartphone best-selling in Indonesia, a phenomenon that a major reason researchers. The purpose of this study to determine how the marketing communication strategy PT. INDONESIA OPPO in improving the smartphone OPPO image, and the contributing factorsimage smartphone OPPO is not significantly increased. Researchers used Promotion Mix theory is supported by Diffusion of Innovations. The method I use in this research is descriptive qualitative. Researchers chose Trainer smartphone OPPO as a key informant, and supported by five additional informants to strengthen the validity of a study. The results of the present study, researchers found that the tagline "Selfie Expert and Leader", After Sales, Training Personality, comparison with smartphones otheras well as a "Selfi" with friends, managed to change the negative image into a positive image.