Automated-guided vehicles (AGVs) are considered as an advanced technology for improving intralogistics in manufacturing companies. However, diverging perspectives between management and operational staff on the implementation of AGVs in existing production environments can lead to a lack of employee acceptance and highlight the need for appropriate organizational change management initiatives. At present, there is a lack of knowledge about the success factors for deploying AGVs in manufacturing companies, including human factors such as worker acceptance. We therefore conducted a quantitative survey among production and logistics workers, project leaders, and managers (n = 89) in ten German companies that have already introduced AGVs in their production in order to investigate and compare their perspectives and to derive implications for successful AGV implementation projects. Our findings reveal that workers consider some of the most important acceptance factors as insignificantly addressed by the project management. In addition, we found significant differences in the perspectives of logistics and production workers on the implementation of AGVs, with logistics workers being less satisfied and significantly more concerned about job security. Furthermore, project leaders’ ability to accurately anticipate their employees’ perspective (perspective taking accuracy) positively influences employees’ satisfaction with the implementation of the AGV system. These findings have theoretical implications for research on organizational change and practical implications for AGV implementation projects.
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