Online Tourism Information Research Articles

관광해설 유튜브 댓글 분석을 통한 소비자 구매여정 연구

Purpose This study attempted to explain the decision-making process of YouTube tour interpretation by applying the consumer decision journey(CDJ) to the field of tourism research. In addition, it purpose to empirically understand the impact of YouTube tour interpretation on the tourism destination decision-making process as online tourism information during the pandemic, and make theoretical and empirical suggestions accordingly.
 Methods The impact of YouTube tour interpretation content on CDJ was proposed through literature research, and comments on tour interpretation YouTube contents were used to study the visitor decision-making process of the CDJ model using text mining techniques. Visit Seoul TV, the Seoul Tourism Foundation's official YouTube channel, selected ‘healing tour contents in the room’, and text mining and word cloud analysis conducted.
 Results As a result, comments were spread each stages on the CDJ of visitors and were most distributed in the active evaluation stage, and the length of the comments was longer as the CDJ progressed. In the word crowd analysis, expression of gratitude in the 1st stage, positive evaluation in the 2nd stage, the 3rd stage of visit intention, and the 4th stage of revisit intention were characterized, and the frequency of audit expression was high over stages 1, 2 and 3. Through this study, among the various touch points of CDJ.
 Conclusion This study provided practical implications for the need to find ways to lead to the overall management and active evaluation of potential visitors' CDJ and academic implications for using unstructured data and connecting theoretical models among social media research in the tourism field.

The effects of online tourism information quality on conative destination image: The mediating role of resonance

With the increasing popularity of mobile applications, people enjoy browsing online tourism information on social media. This information may cause psychological resonance, which in turn stimulates travel intentions. This study examined the relationship between online travel information quality (OTIQ), resonance, and conative destination image. A partial least squares structural equation model was used to analyze the survey data of 426 users who recently used social media to browse online tourism information. The results show that four dimensions of OTIQ (value-added, relevancy, completeness, and design) affect cognitive resonance, and three dimensions of OTIQ (interestingness, design, and amount of information) affect emotional resonance. Both cognitive resonance and emotional resonance directly affect the conative destination image. This study contributes to online tourism marketing research by identifying the factors of OTIQ that rise tourists' resonance. It also contributes to destination image research by extending the application of resonance theory and examining the role of cognitive resonance and emotional resonance in forming a conative destination image. Understanding how QTIQ builds a destination image can help destinations improve the quality of online tourism information to attract potential tourists. This study also provides recommendations to destination marketers to formulate appropriate marketing strategies in the age of innovative technology.

한국관광공사 1330 관광안내 문자채팅 서비스에 대한 연구

The 1330 Korea Travel Helpline is a public service that provides tourists with customized travel information in order to promote tourism. 1330 Travel Helpline differs from other online tourism information platforms in that users can interact with certified tourism specialists throughout their journey. Furthermore, the service is run by the Korea Tourism Organization. Taking these distinguishing characteristics into account, the purpose of this study is to investigate the factors influencing the service user's information processing process and the tourist's destination visit intention. This study specifically employs the Elaboration Likelihood Model to examine the impact of information quality and source credibility on destination visit intention. Furthermore, using data collected from tourists who have used this service, this paper investigates whether the interaction quality with service representatives acts as a predictor of visit intention. The PLS-SEM approach reveals that interaction with service representatives gives users a social presence, which influences their information processing path positively. Information usefulness and visit intent are significantly influenced by information quality and source credibility. In addition, the research demonstrates that the interaction quality has a mediating effect on both of the central and the peripheral paths. The findings contribute to a better understanding of the live chat service in the context of the hospitality and tourism industries, as well as suggestions for future research.

데이터마이닝 기법을 활용한 관광목적지 이미지와 온라인 관광정보의 지각된 유용성과의 관계분석

This study seeks to analyze the relationship of tourism destination images and perceived usefulness of potential tourists in English reviews published on TripAdvisor, a post-travel reviews website belonging to online tourism information. The research method utilizes R programs, an open-source statistical software, to apply text mining techniques to quantify unstructured text data. First, a total of 25,016 reviews from 20 Seoul tourism destinations of TripAdvisor were collected with data mining techniques to extract the words, and a simple regression analysis was conducted with each extracted word. To test the hypothesis, a negative binary regression was conducted. The results of this study are as follows. First, it was confirmed that the tourism destination images affect perceived usefulness. Second, we were able to see the relationship among the tourism destination images. Finally, based on the results of these empirical analyses, we present academic and practical implications.

The Features of Online Tourism Information towards Young Traveler Satisfaction: A Case of Kuching the City of Unity

Nowadays, online information serves many functions. Despite solely for shopping purposes, the online platform has tremendously served the worldwide community for information search related to travelling. Hence, the features of online information are critically important to be investigated, in understanding the factors that lead to traveler satisfaction. This study investigates the features of online tourism information that lead to satisfaction of the domestic travelers from Peninsular Malaysia and Sabah to Kuching city of Sarawak Borneo. This study proposes two factors, namely credibility of information and segmentation of information. There was a total of 247 sets of questionnaires completed by domestic travelers who visited Kuching city in the year 2015. It is evident that both credibility and segmentation of online tourism information have significant and positive relationships towards traveler satisfaction. In short, the findings of this study offer a clearer view on the credibility and segmentation of online tourism information from domestic traveler’s viewpoint.

동영상 생태해설의 체험요소가 행동의도에 미치는 영향: 주왕산 국립공원을 대상으로

This study aims to explore how tourist experiences the ecological interpretation in manner of video-clip on YouTube and analyze the experiential elements of those effects on behavioral intention. For this, Mt. Joo-Whang is chosen by 3 panel`s evaluation in which the relevancy of stimuli is assessed in accordance with ecological interpretation and participants are instructed to see that video-clip. A questionnaire survey was conducted through the online and collected 291 data from. An exploratory factor analysis was employed to determine experiential elements of ecological interpretation given by video-clip and analyzed the effect of that on behavioral intention with a regression analysis. The result reveals that the participant`s experience consists of affective, intellectual, relational, and behavioral dimension and the intellectual experience influences on visit intention the most to that place. So it is significantly essential to provoke user`s curiosity and interest to form potential tourist`s behavioral intention. It also implies that ecological interpretation given by video-clip plays the role as online tourism information.

Online Tourism Information and Tourist Behavior: A Structural Equation Modeling Analysis Based on a Self-Administered Survey.

This study presents the interacting phenomena of perceptions of tourist destination online content (TDOC) and tourists’ behavioral intentions with a mediating role of tourists’ satisfaction, which is as yet under-explored in hospitality and tourism research. A model based on three main constructs, namely TDOC (with sub-constructs of online information quality and user-friendly accessibility), satisfaction, and tourists’ behavioral intentions [with sub-constructs of intentions to visit a tourist destination and electronic word-of-mouth (eWOM)], is presented to determine the growth of tourism business with the internet. Data were collected via a questionnaire-based survey from 413 tourists staying at hotels in Lahore city in Pakistan. Partial least square structural equation modeling was used to statistically analyze the gathered data. The findings indicate that tourists’ perceptions of TDOC directly influence their behavioral intentions, while tourists’ satisfaction exerts a mediating influence between tourists’ perceptions of TDOC and their behavioral intentions. Taking advantage of an economical and widespread online environment, destination marketing organizations could attract more tourists by fostering confidence in TDOC and positive eWOM to remain competitive in the long run. Important theoretical and practical implications are discussed.

Understanding Tourism Information Sources: Textual Communication, Efficiency, and Information Gaps

This study compares the contents of different online tourism information sources. In addition to developing a quantitative linguistic framework for comparing heterogeneous tourism information sources, a case study of the city of Barcelona in Chinese sources is presented. To understand the structural characteristics of textual communication, efficiency, and information gaps, this research examines texts not only from the websites of the Barcelona Tourism Office (local DMO) and a set of Mainland Chinese travel agencies, but also from Chinese online travel guidebooks and Chinese travel blogs. The findings reveal that the local DMO website texts are, overall, lower in lexical density and keyword density while higher in entropy. Chinese travel agency texts have lower entropy values while keyword and lexical densities are higher. Travel blogs are the most diverse and richest sources. The results explain the easiness of comprehension as well as the concentration, distribution, and repetition of information among the different sources. The findings also identify descriptive– subjective and procedural–propositional knowledge as the main semantic dimensions that affect the information gaps. Lastly, theoretical and practical contributions are discussed.

Tourists’ Experiences with Smart Tourism Technology at Smart Destinations and Their Behavior Intentions

This study attempts to assess how tourists use smart tourism technologies at destinations and measure the effects of STT usage on overall travel experience and future revisit intention. Although STTs have received growing attention, little research has evaluated tourists’ experience with STTs available at various smart tourism destinations and potential consequences. Building on studies on online tourism information sources, this study develops a conceptual framework to test hypotheses related to STT experiences and consequences. Based on an online survey with travelers to top five US smart cities, this study classifies the most frequently used STTs and examines tourists’ overall experience and satisfaction with STTs as well as their revisit intention. Findings suggest that three attributes of STTs—informativeness, interactivity, and personalization—are the key factors affecting tourists’ experience, satisfaction, and revisit intentions. The level of perceived security/privacy moderates the relationships between three STT attributes and tourists’ memorable experience.

온라인 관광정보의 신뢰와 만족이 이용자 행동의도에 미치는 영향 : 관광목적지 이미지의 매개효과를 중심으로

The objectives of this study are to provide significant implications for online tourism information providers like tourism product suppliers, tourism related public institutions, and the people posting tourism information on the internet for their own purposes, by analyzing the effect relationships between trust and satisfaction of online tourism information and users' behavior intentions, and mediating effects of tourism destination images on them. To achieve the objectives, the literatures on trust and satisfaction of online tourism information, user's behavior intention, the image of tourism destination, and their relationships, and empirical studies on the user's perception regarding those issues was conducted. The findings of the study showed that both trust and satisfaction factors had significant positive impacts on users' behavior intentions, and the partial mediating effect of cognitive image of tourism destination existed between the effect relationship of trust and satisfaction of online tourism information and user's information sharing intention.

여가활동을 위한 온라인 관광정보가 관광만족과 지속적 사용의도에 미치는 영향 연구

A Study on the influence of online tourism information for leisure activities on tourism satisfaction and continuous usage intention. There are 2 hypotheses based on online tourism information, tourism satisfaction and continuous usage intention. Then we tested the data from questionnaires using SPSS 22.0. the data were collected for a month from February 27 to April 25. First, according to analysed result, five out of six as affective facts of the online tourism information influenced on The tourism satisfaction. Lastly, one out of one as affective facts of the tourism satisfaction influenced on continuous usage intention. As the result of this study, online media and channels providing tourist information are increasing day by day, and information can be easily received from online search systems. The provision of this information may also involve learning knowledge or culture that we have not known before, but some of the harmful tourism information may also cause damage to money and time, damage, or cause no positive impact on tourism destinations. Realistic aspects and detailed information of tourist destinations should be updated to ensure that tourists are correctly provided with online tourism information to form trust. And a system that emphasizes the reliability side should be established so that the domestic tourism industry can be revitalized and, furthermore, have a positive impact in other areas. In order to attract positive future action, it is necessary to grasp what the desire of the tourists who change from time to time and to lead the tourism activities with trendy tourism products and contents through the accessibility of information. Therefore, it is necessary to induce the continued use of revisiting or online tourism information, a positive future action in the future, through tourist satisfaction.

국내관광객의 온라인 관광정보 활용 패턴과 이용특성 연구 : 관광단계별 차이를 중심으로

The purpose of this study is to make suggestions for online tourism marketing by finding domestic individual tourists’ behavior and patterns in their online tourism information usage throughout the stages of travel activities. A questionnaire survey was conducted from May 10 to 17, 2017, to domestic who traveled within a recent year. A total of 441 copies were analysed. The travel stages were classified into pre, on-site, post, and tourism information resources also did into marketer-, consumer-, neutral-oriented based on characteristics of information provider. The characteristics of online tourist information were derived from analyzing the difference of tourists motivation to use online tourism information, reliability of information source and satisfaction using the cross-tabulation analysis and ANOVA. The results of this study can be expected to provide specific information and practical values in terms of domestic online tourism marketing.

Accessibility of tourism websites: the level of countries’ commitment

Various initiatives have been undertaken in recent years to improve the accessibility of tourism in a large number of countries. One of the areas in which work has been done has been the inclusion and accessibility of information for all, especially for people with disabilities and other users with access needs. A focus of this work has been to the digital world, given the increasing relevance of the internet in daily life. This paper aims to determine whether the different nation states are applying appropriate standards, both under their own regulations and under those from United Nations agreements regarding accessibility to online tourism information to foster more sustainable tourism. In the study of official tourism organization website home pages of the countries contained in the World Tourism Organization reports, cluster analysis was used to identify common behaviour patterns. The main result was the need to improve the compatibility and ease of navigation of websites, as well as identifying Japan, Hong Kong and South Korea as countries that can serve as examples of good practice.

Do online information sources really make tourists visit more diverse places?: Based on the social networking analysis

This study investigated whether or not online tourism information prompted the international tourists who visited South Korea in 2015 to visit a wide range of tourism destinations, in particular those in non-capital regions, by comparing the tourist site networks of online and offline information seeker groups. It was hypothesized that the data would confirm how well the smart tourism ecosystem has been built and contributed to South Korea's tourism industry by showing that online tourism information leads tourists to visit more geographically diverse sites. Using network analysis with big data, the results showed that the offline information seeker group had geographically wider movement patterns than the online information seekers. In other words, the offline information seeker group showed movements in various directions and frequent visits to non-capital regions as opposed to the online information seeker group, which was highly dependent on the capital region. Thus, this study suggested that current online tourism information about South Korea did not provide appropriate tourism information to fulfill the needs of international tourists. This, consequently, might interrupt the implementation of smart tourism ecosystem efforts. Based on these results, this study had highlighted the importance of delivering both regionally and contextually diverse tourism information via online information sources.

방한 무슬림 관광객이 지각한 목적지 매력 속성, 가치, 재방문 의도 간의 관계 : 온라인 관광정보 유용성의 조절효과를 중심으로

방한 무슬림 관광객이 지각한 목적지 매력 속성, 가치, 재방문 의도 간의 관계 : 온라인 관광정보 유용성의 조절효과를 중심으로

From online via offline to online: how online visibility of tourism information shapes and is shaped by offline visits

ABSTRACTThis study links online tourism information with offline visits using an empirical data set. While previous studies revealed the role of online information in tourist information searches, few examined how online visibility of tourism information relates to offline visit. This study took a webometric approach to collect search engine result data, match it with the number of offline visits, and link them with post-visit photo-sharing activity. This study, unlike previous studies, used micro-level tourist sites within one city in South Korea. Various methods of analysis confirmed that online tourism information relates to offline visits, which in turn relate to post-tour photo-sharing behavior.

Antecedents and outcomes of consumers’ confusion in the online tourism domain

From information recipient’s perspective, this paper proposes a research model examining the antecedents and outcomes of online tourism information confusion faced by consumers. Three individual characteristics that are likely to influence information receivers processing capabilities are included as antecedents of information confusion, while five confusion reduction strategies derived from consumer confusion literature are regarded as the outcomes of information confusion. Data for this study were collected from 427 tourism website users and proposed hypotheses were tested utilizing structural equation modeling and regression analysis. Findings of this study provide important managerial implications for online tourism marketers.

A conceptual model of consumers’ online tourism confusion

Purpose – This study aims to develop a conceptual model demonstrating the antecedents and outcomes of consumers’ online tourism information confusion. Design/methodology/approach – A deductive approach was utilized to propose eight variables as antecedents of online confusion and five confusion reduction strategies as outcomes of consumers’ online tourism confusion. The underlying mechanisms in which these variables might lead to consumers’ online tourism information confusion are elaborated using elaboration likelihood model (ELM) (Petty and Cacioppo, 1986) as the major theoretical underpinning. Findings – The model indicates that consumers could experience overload, similarity and ambiguity confusion when the information acquired is too much, too similar and/or too vague. In addition, as suggested by the ELM (Petty and Cacioppo, 1986), online users who are low in learning orientation, price consciousness, cognition need and Internet experience and high in ambiguity tolerance are more likely to experience confusion because of their lower motivation/ability to process external stimuli. Research limitations/implications – One limitation of this study is the lack of empirical test of the proposed model. Another limitation is that only five individual characteristics that might make online consumers prone to confusion were included. Other variables related to individual differences that could influence confusion should be explored as well. Practical implications – This paper provides valuable implications for online tourism marketers to address consumers’ confusion during information search process. Five individual characteristics proposed as important antecedents of consumers’ confusion can be utilized by online tourism marketers to develop customized online communication strategies for different segments. Originality/value – This paper is one of the few studies that connect the concept of consumers’ confusion to the online tourism field as well as discuss the concept of consumers’ confusion through the integration of information provider and recipients’ perspective.

Using Ontologies and Formal Concept Analysis to Integrate Heterogeneous Tourism Information

This paper presents an ontology-based approach and a formal concept analysis (FCA) approach to integrating heterogeneous tourism information for online tour planning. Two ontologies, an ontology for tourists and an ontology for tourism information providers, are developed with respect to their own perspective. The ontology for tourists is developed from the tourism literature. The ontology for tourism information providers is developed by integrating heterogeneous online tourism information using a FCA approach. The two ontologies are then mapped using the FCA and Bayesian analysis to evaluate tourists' preferences against information published by tourism information providers. An example of planning a tour to New York City is used to illustrate the proposed ontology approach. An analytic hierarchy process is used to rank the tourism attractions suggested by the ontology and FCA-based approaches.

Comparing the attributes of online tourism information sources

Ongoing developments in information technology (IT), particularly with respect to the Internet, have led to changes in the way tourism-related information is distributed. These changes have affected the planning and consumption patterns of tourists before and during their trips. Since the majority of tourists retrieve information from multiple information sources on the web, it is essential to define the differences in these sources and identify the distinct characteristics or properties of each source in order to understand the needs and tendencies of tourists. This study classifies online tourism information sources into four types: blogs, public websites, company websites, and social media websites. Five website attributes are identified: accessibility, security, information–trust, interaction, and personalization. This study uses data from 61 participants. Each participant answered all of the questions for four different information sources. This study then conducts an analysis of variance (ANOVA) test and a multiple comparison Scheffé test to verify differences between groups. Based on these five attributes, the results of this multiple comparison show that the overall mean values are relatively high in personal blogs, while security is the dominant attribute for public websites. The mean values of all five attributes were relatively lower in SNSes compared to the other sources.